What does targeted skin care mean?

Targeted skin care is a targeted claim in cosmetics, which often means good permeability and absorption; The real targeting is specific binding.

In the field of skin care, with the popularization of medical beauty, we see that the elements of light medical beauty begin to gradually extend to daily skin care scenes. Popular medical beauty projects such as aquatics needle, Photorejuvenation and hot Maggie are sought after by more and more high-end consumers. Many brands also aim at this core demand and begin to integrate some skin care elements that only exist in the offline dermatology of medical schools into consumers' daily skin care products.

With the blessing of black technology in the field of skin care, the acceptance of home beauty instruments is getting higher and higher, and more and more young women facing aging anxiety have become the just need to create a "face project".

In addition to the prevalence of light medical beauty elements, we also see that skin care has become another demand of this group of high-end consumers, and their demand for beauty efficacy is more and more accurate and more subdivided.

Faced with such a group of targeted skin care consumers, I have seen many new brands respond. For example, Vinano aimed at the sensitive muscle market and launched a series of star items specially designed for sensitive muscles; Left face and right color is to grasp the rising mentality of China in the "harmony" economy and launch a series of customized skin care solutions for men; Red Elephant launched a series of skin care products for pregnant and baby with both value and quality for the maternal and infant market and young mothers after 85-95.

Above reference source: Baidu Encyclopedia-Skin Care