What is a blessing bag?

Fu Bao is a commodity that Japanese businessmen put into cloth bags or cartons for matching sales around the New Year. But generally speaking, the content of the sale will not be announced in advance, but its intrinsic value is generally much greater than the price tag. Consumers who buy their favorite goods often have the joy of winning the prize, so this kind of cloth bag and carton is called "Fu Bao".

I believe many people have heard of the blessing bag, whether it is on the shopping platform or social platform, so what is the blessing bag? Let's talk about what a blessing bag is first.

0 1 Fu Bao originated in Japan. It was used to hold goods during the Japanese New Year and gradually evolved into a sales promotion method for merchants. Usually, the contents of the blessing bag will not be made public in advance, but the goods generally belong to the same category. For example, in the blessing bags of digital cameras sold in home appliance stores, there are often other small household appliances besides digital cameras. In terms of price, the value of goods in the blessing bag is generally higher than its price tag. For example, a blessing bag of 65,438+00,000 yen may contain goods of 80,000 yen or 90,000 yen.

For consumers, the blessing bag is equivalent to a discount in the shopping mall, and the expectation of the goods in the blessing bag is also very attractive when buying. Some consumers may be satisfied with the expected goods, but some consumers will be disappointed with the goods they don't need at all. Therefore, there are also comments that the blessing bag is actually a kind of gambling in disguise. From the merchant's point of view, Fu Bao not only attracts consumers, but also aims to deal with the backlog of goods.

Although the content of the blessing bag will not be made public in principle, in recent years, many high-priced blessing bags, such as jewelry or high-end home appliances, will be publicly matched with goods sold in advance, or give consumers a certain choice. In addition, in order to meet the needs of consumers to understand the contents of the blessing bag, some merchants will also launch transparent blessing bags. Moreover, now Japanese businessmen's blessing bags are not only available in the New Year, but also thrown out during long holidays or discounts to stimulate consumption. In various local festivals held by the people, prizes will also be wrapped in blessing bags in advance for people to spend the game. In addition, bulky goods such as cars or intangible goods such as tour groups cannot be sold in bags, but they are still called "blessing bags".

Warm-up exercise before grabbing the blessing bag

1, which brands do you want to buy first? Or what?

2. Check the release date and appointment date in brand official website.

If you decide to queue up on New Year's Day, check the branch address in your area.

4. Pay attention to the previous opening hours and queuing time (generally, you need to queue up in advance to buy)

05 Fu Bao Miao Yong

The unsalable products and the backlog of goods are a big worry for businessmen. Businessmen at all times and all over the world have racked their brains and come up with all kinds of ingenious ways to sell goods, among which Fu Bao is the most successful. Shops and department stores in Japan often sell blessing bags after the Spring Festival or on auspicious days when shops are open. The price in Fu Bao is generally 1-200 yen. Although the price is reasonable, it is not reliable. Some stores often put unsold overstocked goods into Fubao to cheat customers. So people often complain to newspapers, although occasionally lucky people can buy higher value ones. Because you have to pay before you can open the bag, consumers have no idea what's inside before you buy it. Driven by curiosity, many people donated money for many times, so the business of "Fu Bao" is always good. Some department stores even launched hundreds of thousands of "Fu Bao" in one breath, making enough money.

Ordinary standard blessing bags will not be returned after they are sold. There should be a commodity or commodity exchange certificate with roughly equal value or higher value in the blessing bag. Once the blessing bag is sold, based on the principle of fair trade, the rules of the game shall not be changed halfway. In order to avoid fraud, the organizer's employees are forbidden to participate. If high bonuses are involved, they are often recorded in public and witnessed by lawyers. Fu Bao is not an act of compulsory consumption in disguise. Except for the cost of purchasing the blessing bag or the gift tax derived from the high bonus, the winner shall not be forced to pay the high price difference before receiving the prize. Therefore, the behavior of selling discount coupons in the form of blessing bags may usually involve fraud.

Related Promotions In recent years, department stores in Taiwan Province Province and Hongkong (especially Japanese department stores) also launched blessing bags during the Lunar New Year to stimulate the purchase of New Year holidays. There are also some internet products that have also launched some activities to send blessing bags.