Which country's beef rice is Yoshinoya's?

Yoshinoya is a Japanese beef rice specialty store, which was established in 1899 and opened its first branch in Tsukiji market in Japan. Yoshinoya's name comes from the place name, and yoshinoyama's beef rice is the most famous.

Legend has it that in the12nd century, when the Japanese famous princess Ai Yijing took refuge in Yijing, she taught the local residents the skills of making beef rice, so beef rice became a local specialty. Yoshinoya named it this way to show that her beef rice is authentic.

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Yoshinoya's "Horn" logo was designed by Yoshinoya's founder, Matsuda Yusi, with "orange" as the main color, which has remained unchanged since 1899. The symbol of "horn" is taken from the word "Y" of Yoshinoya's English name.

The rope around "Jiao" is the representative of Yokozuna class in Japanese sumo, and "Yokozuna" is the champion in sumo, symbolizing that Yoshinoya's food is the product of "Yokozuna" class. The outer rope consists of 27 grains of rice, representing rice. So the whole signboard means that Yoshinoya sells "the best beef rice".

Baidu Encyclopedia-Yoshinoya