What knowledge do you need to know to open a tea shop (teahouse)?

Judge the variety, grade and origin of tea (you need to accumulate experience and check some information to find some trustworthy dealers)

How to make tea and preserve tea (why not sell your tea directly? Find a pot, put some tea in it, and let the water out. It's easy to keep. Put it in the bag, don't get wet. If you sell them separately, don't you see that everyone else's are glass jars? )

Mode of operation: wholesale city storefront? Street shop? It depends on your actual situation. Where are you? )

The source of all kinds of tea? I couldn't even find the source of goods, so I opened a small shop and developed slowly. )

Staff arrangement of tea shop? -Sales people, delivery people? A salesman will do, and delivery? )

Definition of occupation:

Personnel engaged in full-time tea service in teahouses, tea rooms, hotels and other places.

Occupation grade:

There are five levels of this profession, namely: primary (national vocational qualification level 5), intermediate (national vocational qualification level 4), advanced (national vocational qualification level 3), technician (national vocational qualification level 2) and senior technician (national vocational qualification level 1).

Characteristics of professional ability:

Have strong language expression ability, certain interpersonal skills, body perception ability, keen sense of smell, color vision and taste, and certain aesthetic appreciation ability.

Industry status:

At present, there is no unified testing standard and appraiser in the tea industry that is in line with international standards. Many practitioners are unprofessional, highly mobile, lack corresponding cultural knowledge, can't tell the pros and cons of tea, and don't understand tea art. The lack of senior tea talents has increasingly become a bottleneck restricting the development of the industry.

In fact, from May, 65438 to May, 0999, the Ministry of Labor and Social Security has officially listed tea artists in the People's Republic of China (PRC) Occupational Classification Ceremony. In March of 200 1 year, the national standards for tea artists and the courses for tea artists also appeared. On June 18, tea artists from Jiangxi, Zhejiang, Tianjin and other places took part in the first professional skills examination for tea artists held in Jiangxi.

Outlook:

As the leisure lifestyle of tea lovers goes deep into people's lives, tea artists are becoming more and more popular as a new profession. Tea industry is a very professional thing. Many universities have set up tea departments. In addition, Beijing China Tea Art Association will build a training center to train tea artists and fill the gap of tea artists. At the same time, domestic tea consumption is also increasing.

Beijing Municipal Bureau of Quality and Technical Supervision recently revealed that at present, each person in Beijing consumes 1 kg of tea every year. It is understood that there are currently more than 400 teahouses in Beijing, and the number of teahouses in northern cities such as Beijing, Tianjin, Jinan and Shenyang is still growing at an annual rate of about 20%. The tea industry has great potential for sustainable development, and as a new profession, there is still a great demand space for tea artists.

Basic education level:

junior school

Basic knowledge:

1, basic knowledge of tea culture

1) The origin of China tea.

2) The evolution of drinking tea.

3) The spirit of tea culture.

4) Chinese and foreign tea drinking customs.

2. Tea knowledge

1) Basic knowledge of tea trees.

2) Types of tea.

3) Famous tea and its origin.

4) Knowledge of tea quality appraisal.

5) Tea storage method.

3. Tea knowledge

1) Types and producing areas of tea sets.

2) Porcelain tea set.

3) Zisha tea set.

4) Other tea sets.

4, tea knowledge

1) the relationship between tea tasting and water use.

2) Classification of tea drinks.

3) Selection method of tea drinking water.

5. Basic knowledge of tea art

1) The essence of drinking.

2) Brewing skills.

3) Choice of refreshments.

6. Drink tea scientifically

1) The main components of tea.

2) Scientific knowledge of drinking tea.

7. Nutrition and Hygiene of Food and Tea

1) Basic knowledge of food and tea hygiene.

2) Food hygiene system of catering industry.

8. Knowledge of relevant laws and regulations

1) knowledge of labor law.

2) Relevant knowledge of food hygiene law

3) Relevant knowledge of consumer rights protection law.

4) Knowledge related to health management regulations in public places.

5) Basic knowledge of labor safety.

Since there is a supply of goods, it saves one step, but there are still many kinds of tea. I wonder what kind of tea shop you want to open? Wholesale or retail? If it is wholesale, it will be easier. If it is retail, we should first classify tea, such as ordinary tea, tasting tea, gift tea and fitness tea. This is convenient for you to do business.

Then there is a reasonable positioning: the most important thing in business operation is "local atmosphere" and "popularity", which is not superstition. "Local atmosphere" mainly depends on whether there is a commercial atmosphere in this place, which is not suitable for the goods we handle. "Fame" mainly refers to whether there are customers in the place where we operate and whether these customers have psychological motives to buy our goods.

As a special commodity, tea not only has the functions of drinking and health care, but also embodies its cultural and artistic value. It can make people pure, elegant and return to nature. The choice of tea shops should be based on the characteristics of tea, which can be summarized as follows:

1, bustling commercial center: These areas have strong business atmosphere, large passenger flow, complex shopping levels and high purchase frequency. Most consumers have strong characteristics of seeking quality, quality and beauty, but the cost of house price or rent is relatively high, and the competition is particularly fierce. Therefore, before entering, you must carefully consider and analyze whether you have manpower, financial resources and material resources. If you have the conditions, it is certainly right to enter the "business center". However, if you don't have the strength, you must not act rashly. These places need high-grade tea, so you should pay attention to the brand and the variety of famous tea. Tea sets should be matched with tea books related to tea, such as purple sand, porcelain and glass tea sets.

2. Hotels and restaurants: Hotels and restaurants are places where business travelers live. Most of them don't bring tea and can buy it at any time. And in order to visit relatives and friends, bring some tea, which is elegant and not vulgar, and the restaurant should also use tea. "Guests come to make tea" is the traditional etiquette of China people. It is worthwhile to open a tea shop next to the hotel group, and the rent should not be too high. At the same time, you can rent the management hall of the hotel, which can enhance the style and combine it with tea art.

3. Traffic Avenue: These places have a large flow of people, mainly to attract customers. Therefore, these places pay attention to the external attraction of tea shops, with novel varieties and preferential prices, which are suitable for some businesses with older brand names and larger intangible assets. It is best not to blindly open a tea shop. Kuyt (n

4. Residential areas: Tea is a necessity for residents' consumption, and the risk of choosing residential areas is generally small, but at the same time, the business styles of tea shops are different for different levels of residents.

A. Old areas: These residential areas are characterized by primitive China, industriousness and simplicity. Tea should not be too high-grade, tend to the middle and low grades, pursue low profits, the sales staff should be flexible, pay attention to popularity, the quality of tea should be stable and the reputation should be good.

B. New District: The consumption of such residents is relatively advanced, and their material wealth and spiritual civilization are relatively improved. Operators are required to have slightly higher grades of tea varieties, richer varieties and more new varieties to keep up with the new trend of tea varieties.

C. High-end property areas: These people are the first to get rich after the reform and opening up. They have a high living standard and a fast pace. To open a tea shop in this area, the taste is higher and the price is higher. It is required that the quality of sales staff should be better, the packaging should be exquisite, the packaging speed of tea should be faster, and some high-grade gifts and high-grade tea sets can be added at the same time, and the business hours should be longer.

D. industrial residential area: now some cities have formed an industrial area, such as veteran cadres' area, teachers' area and star area. Tea operators should adopt different management methods according to the characteristics of different groups of people.

E. bazaars: these places have a large passenger flow, but most consumers are good shoppers. They demand affordable tea, and they often take preferential measures to promote sales.

F, near the school: intellectuals are the main customers, the facade should not be too luxurious, there should be many varieties, the price must be low, and the salesperson should have rich knowledge of tea.

There are some other places: tourist attractions, for example, are not suitable for large-scale operation, and some commemorative packaged teas should be properly managed.

2. Tea shop decoration: Tea shop decoration mainly highlights the characteristics of tea merchants and gives customers a harmonious and beautiful psychology. Tea shop decoration is divided into external decoration and internal decoration, mainly to attract customers to browse in the store, and internal decoration is mainly to stimulate customers' purchasing motivation.

Exterior decoration has the following elements:

1, external modeling: The external modeling must highlight the elegance and childlike innocence of "tea".

2. Signboards: Signboards are permanent advertisements, which should stimulate consumers' curiosity, attract consumers' attention, facilitate consumers' memory, and also reflect the style of tea shops. Generally, tea shops use traditional styles, with rectangular plaques, large pieces of black paint as the background, gold-plated characters as the roll call, and celebrities are invited to write and carve them, which is solemn and magnificent. Alternatively, it can be painted with varnish, inscribed by celebrities, and then carved. u

3. Couplets: If you use a good pair of couplets, it can better reflect the cultural and artistic atmosphere of the tea shop.

4. Window: The window is the first exhibition hall of a tea shop, which can directly stimulate consumers' desire to buy. Try to design the window as large as possible, and you can put some attractive tea leaves in it, such as fresh-keeping tea, scented tea and health tea with loud advertisements, and you can put a proper amount of tea sets. You can make a few cups of beautiful tea in a transparent glass and change several varieties every few days. The lights in the window should be brighter, and the tea, tea set and tea on display should form a beautiful picture.

5. Store door: The store door of the tea shop should be as big as possible, and the lighting should be good. At the same time, we should also consider security.

6. External lighting: The external lighting of the tea shop must be bright, preferably white or green, not red. If you use one or two green spotlights, you can highlight the attraction of the tea shop.

Last but not least, you must know about tea so that you can do business!