Overview of online Valentine's Day

2/kloc-0 At the beginning of the century, an online festival spontaneously organized by hundreds of millions of netizens emerged in the Internet world-online Valentine's Day. This is the first fixed festival in the virtual network world, which is scheduled for May 20th and May 2nd1day every year, because the homonym of "520" and "52 1" is "I love you".

According to the difference in sound proximity or pictogram between "0" and "1", 520 is mainly a festival for women, and 52 1 is mainly a festival for men. Men can choose to declare "520" (I love you) to their wives, girlfriends or favorite goddesses on May 20th, and May 2nd1is the day to confirm the answer. Touched women should remember to reply "52 1" to their husbands, boyfriends or favorite male gods (I do, I love you). Therefore, the "Internet Valentine's Day" on May 20th and May 2nd1every year has also become an auspicious day for couples to get together to register for marriage and hold a grand wedding reception.

On the day of the festival, the news about "520" was screened in the circle of friends, which was not only a show of love between couples, but also a promotion war for merchants. Online Valentine's Day has become a national carnival. Digital TV, digital network, digital signal ... When the digital revolution came, love was also affected. After the clever net worm successfully cracked the world-class love password "520= I love you", love also set off a "digital" revolution.

From 1998 to 200 1, Mavis Fan, a singer from Taiwan Province, China, sang "Digital Love". The lyrics compare the number "520" to "I love you", and these three numbers are endowed with the meaning of love.

From 2004 to 2006, an online song by China Sichuan musician Wu Yulong closely linked "I love you" and "online dating".

Subsequently, "52 1" was also expressed as "I do, I love you" by men and women in love.

Gradually, on May 20th and May 20th every year, 2 1 became a spontaneous holiday for netizens-online Valentine's Day.

Another view is that "520" originated from the "Nantah I love you" confession activity initiated by Nanjing University students at the forum. 520,521,a simple and popular network language, expresses people's beautiful yearning for love. 520 13 14 or 52114 (I love you all my life), 334420 (I love you all my life), 52 13344 (I love you all my life).

"520" and "52 1" quickly became popular on the Internet with warm, romantic and fashionable images. They have become the new favorites of internet people, and they speak for love.

On May 20th and 20th of 2 1, Internet addicts posted in the forum, made Gai Lou's confession, made online greeting cards, bought gifts for lovers online, sent digital love letters in Weibo, got Weibo's marriage certificate, and even held online weddings ... The virtual online world is very lively! In this remarkable economic era, smart businesses such as cars, cigarettes and mobile phones have been closely tied to the lifeline of the times, and then downloaded 520 from the Internet to real life, so there are 520 cars and 520 mobile phones. ...

Finally, after a collision between the illusory online world and the real life, May 20th and 2 1, two ordinary days were given special significance. One took "I love you" as the theme, and love came to us like a flood. Its popularity has replaced and surpassed 2. 14 Western Valentine's Day and China's traditional Qixi Valentine's Day: married people line up in long lines, and the price of roses will naturally increase. Countless leftover men and women want to summon up courage to express their love to the person in their hearts ... men and women in love want to have a holiday every day. So, these two days, let's shout out love together: 520 (I love you), 520.

Generally speaking, more people registered to get married on May 20th, which has a lot to do with its super charm of homophonic "I love you" and "online Valentine's Day". However, in some years, May 20th is the weekend, and most of the marriage registration departments are closed as usual, so some newcomers look to May 2nd1. They think that according to the local dialect, 52 1 sounds more like "I love you" and "online Valentine's Day", which not only has a beautiful meaning, but also has a memorable day, so they choose this day to register for marriage.

Because 520 and 52 1 come from the internet, many men and women in the network have become online lovers, and many have gradually developed into couples. Even in reality, more and more couples express their love and flirt through mobile phone networks (WeChat, Weibo, QQ, etc.). ), thus further deepening their feelings. Therefore, hundreds of millions of netizens agreed to turn May 20th and May 2nd1into an online Valentine's Day. "520" is a metaphor of "I love you". It is this enduring love story for thousands of years that makes May 20th a business opportunity for Internet companies. Online Valentine's Day is not only a great day for couples to express their sweetness, but also for e-commerce companies who love to borrow holiday promotions. Whether it is a sweet confession forwarded by a circle of friends or a variety of hot-selling small gifts, it shows that many people do not reject this new artificial festival. It is naturally difficult for the market to say "no" to all kinds of good ideas from festivals. Just as "Double 1 1 Singles' Day" is called "National Shopping Festival", today's "May 20th Confession Day" has gradually become an excellent opportunity for major businesses to promote and kill, and has done enough marketing planning for gifts. The rapid growth of rose orders, the hot sale of chocolates and the bursting of hotels have become the standard of this "festival".

Because of the homonym "I love you", May 20th was called "Confession Day" and was "targeted" by more financial institutions. When you turn on your computer and mobile phone, you can see all kinds of businesses and financial institutions doing all kinds of promotional activities and selling all kinds of "love" products under the banner of "confession". Keywords such as "love insurance", "love exchange meeting" and "love application carnival" can be seen everywhere. "The homonym of' 520' is very nice. Young people follow the fashion and choose this day to get the certificate. " "520" has been discussed as a topic by some young people in micro-circle of friends and QQ group. Clever use of the number of times to send WeChat red envelopes has also become a new way of confession. .

On 20 15 online valentine's day, many middle-aged people in their forties and fifties joined the fans of online festivals. In the WeChat circle of friends, many messages such as "Blessing all lovers in the world" and "I love you on May 20" were forwarded. A closer look shows that there are still many middle-aged people involved. No wonder some young people spit. In fact, their parents are very interested in festivals, sending flowers, chocolates and cakes. "My dad is getting more and more' romantic'." Sweet 520 topped the list of hot spots in Weibo that day with 470 million hits.

On the online Valentine's Day of 20 14, some parents of netizens chatted enthusiastically in the circle of WeChat friends, confessed to each other and posted a set of contents. The old couple are quite fashionable! On May 20th, People's Daily not only generously printed nine "love slogans" in the official Weibo, but also specially hosted a micro-topic called "Love in 520 Miles", which was read by tens of millions of netizens and broke into the second place in Weibo's "Hot Topics List". /kloc-almost all the people who spent Valentine's Day in February/4 are real lovers who have confirmed their love relationship or are married, and online Valentine's Day is more popular with ambiguous men and women, who are embarrassed to say "I love you" in person, so they implicitly express "520" and "52 1" by means of the internet and digital passwords. On May 20th and May 2nd1,people like to express their love on the Internet, or in places where the same attitude is not clear enough, such as libraries and campus lanes.