Interpretation of Japanese aesthetics pure electric crossover model Nissan Ariya with Japanese movies

(Yokohama, July 2020 15) Nissan Ariya is the first mass-produced pure electric crossover vehicle developed and manufactured by Nissan in Japan.

Japanese architectural style has gone through different stages of development, from the initial architectural features of China to learning from the West, and then returning to simple, natural and ethereal architectural features, which is also very similar to the changes in Japanese automobile industry. From learning from the west at the beginning to returning to Nissan Ariya as a style representing Japanese style today, the aesthetic temperament of simplicity, harmony, meditation and nature redefines the future of global electric vehicles.

In the era of fuel vehicles, multi-cylinder and large displacement used to be a must-have item for buying fuel vehicles. In today's advocating 4-cylinder turbine, it seems that the era of high-horsepower assembly is no longer the basis of automobile manufacturing, especially electric vehicles. How to develop Japanese-style electric vehicles? "ip" is the only way out in the future

Nissan Ariya has done a lot of brilliant work on Japanese architecture ip. In fact, in China, "building IP" has been in full swing for a long time, and a series of extensions such as "Forbidden City", "Yuanmingyuan" and "Summer Palace" abound, which can integrate building IP with new energy vehicles. The release of Nissan Ariya gives us different thoughts.

Alfonso Albessard, Senior Vice President of Global Design of Nissan Motor Company? Mr. Albaisa), Executive Design Director of Nissan Motor Company (Satoru? Mr. Tai) and Giovanni, Senior Design Director of Nissan Motor Company? Under the leadership of Mr. Arroba, Nissan's designer team decided to give Nissan Ariya a "Japanese identity" with avant-garde modeling and strong performance from the very beginning. To this end, they borrowed Japanese aesthetic ideas from this brand-new electric car through Nissan's unique way.

Alfonso Albesa (Alfonso? Mr. Albaisa) said: "We hope that Nissan Ariya has unique Japanese genes and presents them in a concise and powerful modern way. To this end, we have extracted several core Japanese words and summarized them as' Eternal Japanese Futurism? Japanese? Futurism)', in order to better motivate Nissan's global design team and give Nissan Ariya a smooth, seamless, sharp and tense design. "

Nissan Ariya: Based on the traditional Japanese culture, Nissan DNA is defined as Japanese hospitality, providing unexpected services, not tending to please, but interacting. As a Japanese culture interpreted in the style of "Akira Kurosawa", it can also be seen in Nissan's targeted body that its meditation, Zen and harmonious temperament are integrated into it.

Alfonso Albesa (Alfonso? Mr. Albaisa) explained: "Japanese hospitality defines Nissan's Japanese DNA. Nissan's next wave of products will not only focus on the dynamic performance, convenient functions and high-quality materials of vehicles, but also redefine the complete driving experience for vehicles, that is, let drivers make their lives fresher and more energetic from the moment they own Nissan Ariya, from daily operation to travel. Nissan Ariya? Let's think about the significance of' Japanese hospitality' in the modern digital environment. "Thoughtfulness" is the key part of "Japanese hospitality". When the driver enters Nissan Ariya, all the lights in the car go out, and only the vehicle start button flashes, waiting for the driver to start. When the driver presses the start button, the icons, indicators and switches on the graphical user interface, including the start sequence, will be turned on in turn. All the important information required by the driver is displayed on the double curved surface screen and large prompt display screen in an easy-to-understand way, and all the control buttons are placed in the correct position. In addition to the originality in functional design, we also adopted the lighting design of' Andon' to create an indoor atmosphere similar to the VIP lounge.

Japan's "Zi" culture, which transcends human feelings, has a new, concise and refreshing feeling, which is divorced from rigid human feelings and has an extraordinary temperament. It defines the frontier and is satisfied with loneliness. I don't know why it is associated with Kurosawa's first color film "Shadow Warrior", the persistence, forbearance, rigid human feelings and the "sub" culture that the shadow fighter adheres to.

Tian (? Mr. Tai) said that "iki" is one of the most appropriate words to describe Nissan Ariya, which represents the advanced design language and technology of vehicles. Iki) describes how the breakthrough of intelligent networking technology drives the iteration of human-vehicle interaction mode and how to segment the automobile market. The emergence of new technologies is often accompanied by glitz or glitz, while' iki' is just the opposite. Iki) In the tough appearance and rhythmic beauty of Nissan Ariya. For example, the sharp part of the front decorative panel of Nissan Ariya is in line with the color strips extending along the waist line, showing a simple design style. The temperature control system in the car adopts a hidden design, which can hardly be seen on the smooth dashboard when it is not activated. Although the temperature control switch is integrated into a whole, the driver can still experience the touch of using the mechanical switch when starting. Is this right? Iki)' The purest display. "

Kabuku is an attitude towards social customs and order. On the positive side, it reminds me of Japanese kabuki, which was born in the Edo era at the beginning of17th century. Its content involves morality such as loyalty, filial piety, benevolence and righteousness, and carries out moral education on thrift, good deeds and punishment of evil for ordinary citizens. Its etymology is the ancient Japanese word "Kabuku", which means "unusual" and "unconventional" and is unusual.

Tian (? Mr. Tai) said: "Nissan broke the routine and conveyed the spirit of' Kabuku' in various ways? ——? We not only seek new design inspiration, but also constantly explore new development and production methods to improve the driving experience. We not only consider what a thing is, but also what it may become. In the design of Nissan Ariya, く(Kabuku)' can be seen everywhere. Nissan seized every opportunity to redefine and design the electric car Nissan Ariya. For example, the front face of Nissan Ariya adopts a' shield' cover, which can not only protect the technical system, but also improve the driving assistance performance. At the same time, the air duct design at the front bumper of Nissan Ariya not only improves the aerodynamic performance, but also does not affect the overall aesthetic feeling. Through these breakthrough designs, Nissan is pursuing an intuitive and seamless future, and shows simplicity and purity through a unique Japanese electric vehicle design language.

(Ma) In Japanese culture and art, "space" is a relatively abstract and meaningful concept of time and space unique to the Japanese nation. It has something to do with the concepts of "time" and "space" in China culture, with the understanding and application of the blank and void in a specific time and space in China's art, and with the concept of "being speechless", but they are not the same. The concept of "space" has a far-reaching influence on the formation and construction of Japanese artistic characteristics. The core of "sense of space (Ma)" is the skill and technology of attaching importance to space and time in a simple way.

Alfonso Albesa (Alfonso? Mr. Albaisa) introduced: "In architecture,' horse' is a form of Japanese minimalism. Its essence is not deletion, but the harmony between elements from the beginning. The appearance and interior of Nissan Ariya reflect this concept. In terms of shape design, Nissan Ariya is connected by a dynamic line from the front to the rear. Careful observation shows that this moving line is very sculptural and artistic. In the interior, the designer has greatly weakened the sense of technology and made the layout closer to the daily life of consumers. With the help of engineers, the designer presents a very spacious and exciting space by hiding the functional parts in the car in the decorative elements, while reducing the complexity of the interior space. "

It is not difficult to see from English brands that the meaning of "Sei" is similar to that of "design". Of course, it also contains many elements such as "humanized design" and "designer", which reminds me of a movie that makes everyone shine. The French-Japanese romantic art film Sensory World directed by the controversial film Oshima and Junichi Watanabe's sensational novel Paradise Lost were both influenced by this film. With the development of the plot, the character conflict that breaks through the sideline changes with people's design, breaking through the fastening of the traditional world. Nissan Ariya breaks through the beauty of fastening, writes romance with lines, shows personality and breaks free from bondage with technology, movement, lines and light and shadow, and forms a "gray" color contrast with traditional appearance settings, which is bold and unpretentious, and makes a classic Nissan Ariya.

Alfonso Albesa (Alfonso? Mr. Albaisa) explained: "Designers have been trying various methods to skillfully transform design sketches into real car shapes. The dynamic lines running through the body of Nissan Ariya are the intuitive embodiment of' ‘Sei)'. On the whole, lines will produce silent tension, showing the change of' horse'. The same is true of the functional beauty of the rear taillight, which presents dynamic light and shadow on a horizontal line. In the carriage, the whole (Sei)' is displayed on the touch module. Although these touch elements are integrated into the dashboard with the minimum number of icons or the minimum control spacing, they can still respond accurately when touched. These designs seem simple, but the technology contained in them can show their talents like magic when drivers need it. "

Yuzuoyi (Yuzuoyi)

The design team of Nissan Motor Company believes that "Utsuroi" is the essence of the design inspiration of Nissan Ariya. It is said that Spirited Away in Miyazaki Hayao has to be mentioned here. A repressed sex city is full of peaceful, natural, original ecological and ethereal self-release, which gives a new explanation to the existence of life, that is, drawing inspiration from the flow of nature.

"UTSUROI" is reflected in the appearance, especially the rear side plate of the car body and the single fold line around the car body. The natural design runs through the whole body and naturally echoes the dashboard inside the car.

Tian (? Mr. Tai) said: "Utsuroi is everywhere on Nissan Ariya. First of all, the body contour is smooth and full of tension. In terms of appearance, especially the single fold line around the rear side plate and the car body, the natural design runs through the whole car body and naturally echoes the dashboard inside the car. The intelligent lighting and copper tone decoration in the interior part extend from the front of the carriage to the back, which is very cohesive. The lighting design of' Andon' creates a spontaneous and warm atmosphere for drivers and passengers. "

Ngawa (Ngawa)

A major feature of traditional Japanese wooden buildings is the deep eaves gallery (shelter). It can be said that this is a tradition that has been passed down since the dormitory building in peacetime. In the traditional bedroom building, on the extension line of the frame supporting the main hall, it is also a relatively private space for communication with the outside world? Bridging, the uncertain space inside and outside, the boundary between this and that reminds me of Kitano Takeshi's film "Summer of Kikujiro", a very low-cost movie. The whole film expounds the relationship between people across classes and eras, connects people from two worlds through beautiful yearning, and is full of humor, personality and emotion, which brings the appeal of human nature.

Tian (? Mr. Tai) said: "The' Engawa' on Nissan Ariya is reflected in the information space connecting the inside and outside of the car. The user interface of the mobile display makes drivers and passengers feel that information from different sources is transmitted through the digital 3D space at their fingertips. "

The word "Andon" should be pronounced as "line, light" of the bank, which is a Japanese pronunciation learned from the Tang Dynasty, meaning holding a lantern for lighting when walking. The Hakka dialect used in Guangdong and Fujian (China ancient sound) reads "Andon" as a soft Japanese paper lamp, which reminds me of a controversial Japanese film "Memoirs of a Geisha". "Anton" is interspersed in the whole movie for nearly three hours, which also makes the whole movie full of aesthetic feeling across the times. "Andon" is a kind of paper lamp used for house lighting, and its history can be traced back to the Japanese samurai era. This paper lamp consists of a wooden frame, surrounded by tissue paper, and the candles inside give off warmth and light up the surrounding environment.

Giovanni? Mr. Arroba said: "The lighting design of Nissan Ariya‘Andon' creates a soothing and textured atmosphere in the car, while highlighting the spacious space of the legs and doors. The dim light from the' Andon' lighting in the front door and under the dashboard creates a warm atmosphere. "

Only well-trained top craftsmen in Kimyou Kumiko can master the skills of Kimyou Kumiko. China's painting technique "Kimyou Kumiko" is a complex and exquisite geometric pattern, which has been circulated for centuries. Next, I also recommend a Japanese classic ethical film "Paradise Station". Here, I have to say that only when I concentrate on knitting can I find my rare self-confidence in the wooden hand loom interspersed with the whole play and the sad figure of Lin Ye Jia Dai. In order to show the beauty of his confidence, he even regarded his knitting process as a performance. In order to get attention, it is also the most beautiful picture of the whole play. Although it is a sad and ethical drama, it is precisely because of the ingenious design of the woodworking loom that the whole drama is not so gloomy and depressing, which is the charm from traditional skills. The staggered "Kumiko" pattern is just below the smooth surface of the front face of the "shield", which cleverly sets off the V-motion design of Nissan logo.

Giovanni? Mr. Arroba said: "On the front face of the front grille of Nissan Ariya, we can see that the redesigned' Kumiko' pattern has replaced the grille shape of the traditional fuel vehicle. The staggered "Kumiko" pattern is just below the smooth surface of the front face of the "shield", which cleverly sets off the V-motion design of Nissan logo. At the same time, the pattern of' Kimyou Kumiko' was also adopted on' Anton' in the car. "

Where is the car? Summary: This time, a large number of Japanese films are integrated into the painting style to interpret Japanese style. Compared with the audience who have seen the above films, they will also be infected by Japanese style. Japanese aesthetics endows Nissan with a targeted soul, and movies may be the most beautiful interpretation. Based on the Nissan Ariya pure electric crossover concept car unveiled at the 20 19 Tokyo International Auto Show, this car is the first mass-produced car representing Nissan's brand-new electrification characteristics, opening up a new road of advanced electrification technology, innovative internal design and seamless on-board smart card. Electric vehicles that are closer to nature may find more similarities with Nissan Ariya, which prefers Japanese minimalist temperament.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.