Documentary Weibo 6.27: 24-hour data interpretation of the top ten explosions.

Remember the groom Xiaoding who ran into Lu Han and Guan Xiaotong to announce their love affair on the wedding day and took out the computer repair at the wedding reception?

Xiaoding, the architect of Weibo search website, and his wife went abroad for their holiday by coincidence. He never imagined that "Song Joong Ki made a statement on the divorce in Song Hye Kyo" and started round after round of hot search in Weibo. He took out his laptop and expanded the server on the street in Japan. His wife teased him that "no matter how wide the night scene is, Jane can't move his hand". Former colleague Lao Hu reminded Xiaoding to bring a notebook and be ready to expand at any time. I didn't expect it to be a surprise.

"As for it, it is exploding all day, and it is still exploding! [Kneeling] [Kneeling] [Kneeling] "This morning, Ding Zhenkai posted such a Weibo with a picture of a microblog hot search list, which is still in the stage of double explosion topic, located in Japan. In this day when everyone doesn't know what day it is, Xiaoding's heart will collapse like the public eating melons.

On June 27th, an ordinary Thursday, the public watched the joys and sorrows of the entertainment circle for a day. In this regard, Bian Feng think tank collated the hot search event-related topic data that reached the explosion point on 27th, and recorded the 24-hour hot search peak in Weibo from the perspective of data interpretation.

When most "nine-to-five" office workers were still at work, Sina Entertainment released the news of Song Shuang's divorce at 8: 0014, and the topic of # Song Hye Kyo Jing Song Joong Ki Divorce # exploded instantly. As the saying goes, "the early bird catches the worm", which is mapped to this event as "the topic of early explosion has traffic". Among the flow pools in Weibo, the first one will occupy an absolute advantage in the occurrence of multiple explosions.

From the micro-hotspot index, the peak heat of Song Hye Kyo Jing+Song Joong Ki is as high as 98.49, that of Ruoyun Zhang+Tang Yixin is as high as 9 1.6, and that of Fan Bingbing+Jerry Lee is 93.33. Taking the recent social topic # Beating a girl suspect caught #24-hour fever 72.02 as a reference, three major events in the entertainment circle of China and South Korea really triggered a hot search explosion topic on this platform in Weibo.

According to the statistics of Weibo's topic volume and popularity index, the divorce news of Song Hye Kyo Jing and Song Joong Ki Song has the greatest influence on the Weibo platform. As of press time, the topic # Song Hye Kyo Song Joong Ki Divorce # has received 689,000 discussions and 3.23 billion readings, which is comparable to the topic # Zhao Marriage # which was airborne last year with 882,000 discussions and 3.53 billion readings. Objectively speaking, it is extremely rare that Song Shuang, as a couple of foreign stars, can generate such a huge amount of traffic in China.

This has something to do with the national foundation of the Song Dynasty. Around 2000, South Korea's dramas such as Life and Death in Blue and Dae Jang Geum set off a wave of Korean Wave in Asia. It is under such an opportunity that Song Hye Kyo Jing is well known to the audience in China, and is regarded as a "star spanning three eras", a hit drama "Blue Life and Death Love" watched after 80s, "Romantic House Full" chased after 90s, and "Descendants of the Sun" watched after 00s. In recent years, he has also participated in China films such as A Floating Life in Gone with the Times, The Other Side of the Taiping Wheel and I am the Queen. According to related news, 90% of his income comes from China, and he is a Korean star with high public awareness in China.

Song Shuang starred in the first Korean drama "Descendants of the Sun" broadcast simultaneously between China and South Korea, with the highest audience rating of 4 1.6%, ranking first in 20 16. It is the Korean drama with the highest data in Weibo, China. After You from the Stars, a new wave of Korean drama upsurge was set off, and their popularity increased greatly. Song Joong Ki participated in two domestic ace programs "Happy Camp".

Relevant big data witnessed the super-high nationality of the two. On the day when the divorce was officially announced, although there were related hot search events competing on the same stage, based on its preemption and continuous output of related content, the overall data of Weibo hot search on the 27th showed that the relevant data of "Song Shuang" was far ahead. Zhang Ziyi, who spoke for him, also got a wave of attention. # Zhang Ziyi talks about divorce in Beijing, Song Hye Kyo and Song Joong Ki # The amount of discussion is 1.9 million, and the amount of reading is 2 1 100 million.

At that time, the combination of "Song Shuang" realized the economic benefits of "1+ 1 > 2", but now the divorce storm has brought a direct impact on the public image of both parties and also affected some advertising endorsements. At present, the outside world is full of curiosity about the real reason for their marriage change. It is reported that it will take early August for the Song Dynasty to complete related matters and restore singles. At present, it remains to be seen that the two sides have won and lost each other.

This wave of hot search in Ruoyun Zhang and Tang Yixin began to brew as early as a week ago, and topics such as # Ruoyun Zhang Tang Yixin wedding at the end of the month #, # Ruoyun Zhang Tang Yixin wedding bridesmaid group #, # Ruoyun Zhang Tang Yixin wedding # and # Tang Yixin's wedding name # boarded the hot search one after another to warm up their Irish wedding on June 27th.

After the author announced her marriage, she looked at the calendar. According to the custom of the lunar calendar, it is also suitable for "dissolution" on the right day of marriage, which lays the foundation for divorcing and breaking up with other artists that day.

With the news of divorce breaking up all over the screen, this certain happy event of Ruoyun Zhang and Tang Yixin seems to be marginalized. Fortunately, Tang Yan and Luo Jin's wedding publicity routines were adopted, and # Ruoyun Zhang Tang Yixin Married # 520,000 discussion and 65.438+300 million reading were slightly better than last year's # Tang Yan Luo Jin Married # 393,000 discussion and 65.438+300 million reading.

Although the main topic data of their marriage is acceptable, under the impact of other news, the exposure is not concentrated enough, and their sense of existence and continuous attention have weakened a lot. The number and duration of topics spread by the team triggered a 17 hot search. From the wedding venue to the wedding ceremony, from the name of the wedding dress to the wedding embroidery, a sweet wedding was created for them in detail, giving people a feeling of propaganda team struggle.

In addition to wedding-related hot searches, there are # Sandra as the master of ceremonies #, # Sandra as the best man #, # Sandra grabbing the wedding bouquet #, # So happy Sandra # ... Compared with the bridesmaid group and the best man group, which have almost no topics, Sandra attended the wedding of Ruoyun Zhang and Tang Yixin, but she got a lot of hot searches, which seems a little hot.

Earlier, because of the Eileen Chang incident, someone set up a rollover. Comparing the fine picture of the red carpet with the original picture, Sandra even went on a hot search, which can only be said to be a wave of formality. In my opinion, Sandra even went to the hot search this time, but the goodwill and attention she achieved were not high. On the one hand, even the hot search really won the topic in front of the public, and it is disgraceful to "show off" the limelight in front of the public through a friend's wedding. On the other hand, judging from the content of hot search, Sandra's current public opinion comments are of little help.

At 8: 24 pm on the 27th, Fan Bingbing released Weibo: "People may go through all kinds of farewells in their lives, and the love and warmth we gained in meeting has turned into eternal power. Thank you for your dedication, support and love along the way. Thank you for your concern and love in the future. We are no longer us, we are still us. " Jerry Lee, now an ex-boyfriend, immediately forwarded: "From friends to lovers, to being friends again, the emotional forms will change, but the purest feelings between you and me will not change, and mutual trust and support are eternal. We are no longer us, we are still us. "

In their mutual response, the news of the breakup was made public. With the announcement of this news, the topic # Fan Bingbing Jerry Lee broke up # exploded, and Weibo was paralyzed for a time, which triggered topics such as # Fan Bingbing once said that Jerry Lee was her last boyfriend # and # Fan Bingbing once confessed Jerry Lee #. Micro-hotspot data shows that their 24-hour heat is 85.9 1, among which the 24-hour heat of the hot word # we # is 100.

However, it is worth noting that the topic of # Fan Bingbing Jerry Lee Breaking Up # was taken off the shelf when the author counted the data, and no content and related data could be searched. The reason behind it is unknown. It can be used as a reference. Before, # Fan Bingbing Jerry Lee's Open Love # had 284,000 discussions and 460 million readings, # Jerry Lee proposed Fan Bingbing # 2 1.2 million discussions and 530 million readings. Other related topics have the highest reading volume and discussion volume: # Ruby Lin responds to the breakup between Fan Bingbing and Jerry Lee #. Behind this series of unsatisfactory data, it is not clear whether Fan Bingbing and Li want to disclose the breakup information when the hot search events are intensive and the heat is diluted, or whether they just want to announce the news on an auspicious day.

In my opinion, this time, when the public was dazzled by all kinds of hot searches, Fan Bingbing and Jerry Lee tried to take advantage of the chaos to announce their breakup and end in a low profile. However, although the hot search topic has been removed, it has left too much room for the public to imagine other gossip information, which is unfavorable to their development and staffing in the long run.

At 23:00 1 1 on 27th, Jony J, a Hip Hop player from China, announced his love affair and reunited with his girlfriend six years ago, and wrote: "It's still you who went for a ride. Six years ago, I was really thin. " Six minutes later, Du Jiang also published a Weibo, "Son, you should bear legal responsibility for rumors." There is also Ai's Close-up Gua Goose Daily. In the last drama "School of Youth", # Lin made me realize that the topic of hating iron and not turning into steel # finally turned into a "clean stream". Compared with the overall data, its magnitude and social influence are much weaker than the latter. In addition to the above-mentioned "explosion" topics, there are also hot search topics about the emotional orientation of many artists, such as Jackson Wang's denial of love and Miriam Yeung's divorce rumors.

From the platform point of view, the top ten explosions are the peak moment in the history of Weibo, which also shows that Weibo is still the boss of public social platforms. Combined with years of experience in using Weibo, every time Weibo searches for "explosions", it is almost always entertainment news related to popular artists. In yesterday's hot search in Weibo from morning till night, everyone had their own ideas. Some people have already "booked" the hot search space, some people are pre-emptive, some people are fishing in troubled waters, some people want to rub a wave of heat, and some people want to divert their attention ... The traffic pool created by Weibo, a social platform for the head, carries all beings in the entertainment ecology.

For Weibo platform, this is not only a test of the server's carrying capacity, but also a practical test of the platform's content operation capacity. For the entertainment information field, a content matrix with Sina Entertainment as the main body is formed. When the hot search topic of stars comes, Sina Entertainment also has a clear reporting rhythm: first release the preliminary facts, then review the relevant facts, review the content points with high degree of fit in a single Weibo, and keep up with the latest developments.

This time, on the basis of the past, the interactive content of similar surveys has been added. For example, combined with the recent high-frequency hot search day, the selection of "Weibo Melon Eating Day" was launched. This closed question design can directly see the public's core views on this event or topic from the perspective of data, and it is the most direct and efficient channel to understand the public's views.

Today, Weibo is not only a theater for ordinary users, but also a platform for the content delivery of various marketing numbers. Every time a hot search topic comes, there is always a marketing number to add fuel to the fire, using their own right to speak with rhythm to annihilate the voices of other users. At the moment of fast reading, the rendering words of marketing numbers can easily affect the judgment of people who eat melons, which actually leads to the loss of users. In the future, when Weibo fulfills its platform social responsibility, it will eventually release all the right to speak and choose to ordinary and core users, instead of being in the hands of a few marketing numbers.

Entertainment stars collectively shared their joys and sorrows on the public platform in Weibo, and the top ten explosions were searched for, constantly refreshing historical data. Behind this hot search peak, is it a waste of social resources while accurately consuming public curiosity?