What do you usually do for the daily maintenance and upgrade of the website?

I don't know what station you are. I'll give you the daily maintenance work of an enterprise station for reference.

Website operation and maintenance is nothing more than doing a good job in updating and promoting. But this is far from easy to achieve. Many enterprises make a big fuss when making websites. After the website is completed, everything will be fine. The boss of the enterprise seldom asks. No one in the department in charge of website management knows the basic maintenance knowledge. The main function of this website is probably that there is a sign of www "surfing the Internet" on the business card, and the level of customers who meet the business card is almost the same, and they suddenly have a sense of trust. It's not bad to have such an effect.

However, with the deepening of network application and the popularization of network marketing knowledge, more and more business owners and managers realize that a website that has not been updated for a year or two, as well as a beautifully made website that few people know, is a complete waste of resources. "Informatization" is not as simple as a one-time investment in building a website. What is more important is the long-term updating and promotion process after the website is completed.

Website maintenance involves resources and costs, but as long as the correct efforts are made, the resources and costs required for website maintenance of most small and medium-sized enterprises will not be too high.

First of all, talk about website updates. Corporate websites mainly update products and explanatory texts. Small and medium-sized enterprise websites generally have no background content management system, and web page updating requires people who know how to make web pages, but most enterprises do not have talents in this field (although it is not difficult to learn how to make web pages). One way is to formulate the terms of the web page update service when signing a contract with the network company that makes the website. Don't ignore this problem because of the contract. When the network company needs to update, it is very passive. China China Station. Station.

Another flexible solution is to train a web editor in the company and learn to use html editing programs such as Frontpage and Dreamweaver. If a person can learn to use word, he should be able to learn how to edit web pages and FTP files. It is not difficult for the network company that makes the website to train, and it is not difficult to buy books for self-study. Learners can master one more knowledge and will not resist. Therefore, this method can also be adopted. Station. Very long. station

Website promotion is much more complicated and arduous. From link exchange, logging into search engines, information release to mailing list maintenance and sending, all aspects involve professional knowledge, which can not be solved simply by learning some methods such as web page making, but this part is very important. Therefore, SME website promotion has the following suggestions: outsource key projects and undertake other promotion work internally.

Key projects mainly refer to search engine promotion and online advertising. Domestic search engines and online advertisers push the agency system, and their authorized agents in various regions can be found on the website. Sometimes the price through the agent is lower than the external quotation of the media website itself. However, if the company doesn't have this budget, it will log on to GOOGLE for free, but the general website planners and designers don't consider the optimization of GOOGLE ranking alone in website construction, so it is still very difficult to get a good ranking. If search engine optimization is to be carried out, on the one hand, it involves cost, and the most important thing is the quality of optimization. In fact, at present, search engine optimization is usually just some personal behavior rather than company behavior, because "search engine optimization" is not a mature service product, and its effect is often far from subjective efforts. Therefore, it is not easy to find an optimization expert.

Other promotion and maintenance work is mainly to find the target of reciprocal links, release information, email marketing and promotion, reply to customers' emails, interactive reply between websites and users, etc. Most of them need long-term operation. Most of these jobs do not need to involve too complicated professional knowledge, but they need to invest a lot of energy. For website maintainers, it is necessary to be clear about their job responsibilities and contents and learn new knowledge for a long time. These people are loyal users of Time Marketing website.

Some webmasters know a thing or two about online marketing. They receive some junk information to promote "online marketing software", which is not expensive, and it sounds quite helpful for website promotion. In fact, not many people believe in "network marketing software" promoted through spam. The idea that a few cheap emails can dig up a bucket of gold is very harmful to the website operation that needs to be carried out in a down-to-earth manner and has frequent water flow.

In short, the website operation and maintenance is not once and for all, nor can we hold an immediate idea. However, in the long run, good operation and maintenance will certainly produce good results, and more and more enterprise websites in traditional industries have played a significant role in the growth of sales performance.