Performance target plan

The performance target plan is 1 1. In September, the sales department of Peking University sold 4 sets, including 2 Jiefang trucks. Jianghuai He Yue 1 and Jianghuai Yue Yue 1. Far from completing the sales task set by the company.

2. We have made many market investigations, especially in Yanji, and achieved good results. After uninterrupted visits, JAC He Yue 1 was sold.

3. This month, Yanji held several small auto shows, including Jindalai Plaza, Rainbow Bridge Plaza and Arirang Food Plaza. Especially in Arirang's Food Festival Auto Show, JAC Yue Yue 1 was sold. It has achieved obvious results.

4. This month, due to the holding of the Automobile Expo, the number of customers entering the store decreased again, which led to the continuous decline of Jianghuai automobile sales. However, due to the start of Yanji high-speed railway, the number of truck consultations increased significantly this month. The first-class dealers in Changchun and other places compete for customers, and the prices are very low, which is basically unprofitable, which makes the company's liberated sales also encounter obvious resistance.

5. Analysis of the main reasons for the sluggish sales, I think it is the storefront image of Peking University. Many customers still don't know that our company operates Jianghuai automobile brand. We have submitted the design sample of the company's external image. I hope the company leaders think it is feasible to reply as soon as possible. At this rate, time waits for no one, and we will lose many customers.

6. This month, the company's commercial vehicles (Jianghuai Yue Yue, Ruiying, He Yue) are seriously short of resources and have not arrived, especially the Yue Yue models, and the time span is too long. Delaying the arrival of the car will seriously affect sales. In addition, the company's diversion process is chaotic and the decline in inventory control also affects sales.

7. There are too few activities in the company at present. Compared with the same period last year, there are basically no auto show activities, tour exhibitions and city exhibitions. The number of customer calls is declining this year, and the decomposed business department lacks unity and centripetal force. These are all problems that need to be solved urgently. In the long run, the company will definitely lose money.

Performance goal plan 2 A good way to improve performance-commodity display, the owner of the most cosmetics franchise store, this small coup is a must.

The exhibition is a kind of silent propaganda, which is very suitable. The artistic display of commodities can improve the performance by 30%-50%. However, the display of most shops is still unsatisfactory, the goods are unsanitary and untidy, and many goods are scattered and staggered. How can customers produce sales performance without even understanding?

Commodity display is the main job of sales staff. Sales staff not only receive customers, but also show goods and understand them with heart. Many salespeople don't know where the goods are, so it is impossible to sell them quickly. Art exhibition is an important work that cosmetics stores must do, and it is also a good way to effectively improve their performance.

There is a famous French business proverb: "Even fruits and vegetables should be displayed like still life paintings, because the aesthetic feeling of goods can arouse consumers' desire to buy." "The market terminal, simply put, contains only three elements: goods (gifts), booths (POPs) and people. Therefore, the terminal display will also include four aspects: commodity display, pop display, gift display and personnel situation.

Commodity display is not only an art, but also a science. Commodity display communicates with customers through vision, takes the commodity itself as the main tone, and shows the characteristics of commodities to customers through the cooperation of artistic modeling display and environment, which enhances the attractiveness of commodities to customers and deepens customers' understanding of commodities. Teacher Tan said that the purpose of studying the store display course is:

1, shaping the style of shops and counters

2. Highlight the main products

3, increase the charm of goods

4. Induce customers to visit

5. Create a shopping atmosphere

The display of goods in terminal display needs to adopt different display methods according to different channels and stores. There are eight principles in the display of goods in specialty stores, namely, the principle that the main products are placed in the main booth, the principle of convenience for introduction, the principle of verticality, the principle of similar gathering, the principle of interval, the principle of correlation, the principle of repeated sampling and the principle of full display.

The purpose of product display is to catch the eyes, hands and hearts of consumers, make the display vivid and enhance the atmosphere of the store (attracting attention); Standardized and unified display gives people a professional feeling (grasping the heart); Classified display, convenient for consumers to find (catch their eyes); Contrast display, convenient for consumers to experience and feel (grasping the hand and grasping the heart).

Pop display is the most easily overlooked detail in the process of terminal promotion. Pop is the abbreviation of English point of purchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models.

Pop is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used. Teacher Tan said that there is no difference in the display of pop in terminal stores, and five principles can be followed, namely, the principle of repetition and unification, the principle of symmetry, the principle of maximization, the principle of distinction and the principle of simplicity.

The purpose of gifts is to increase the added value of products, improve consumer satisfaction, and thus improve the transaction rate of products. Gifts are not added casually. They convey to consumers the reasons why they must buy. Teacher Tan Xiaofang said that the display of gifts is particularly important at the terminal, mainly paying attention to the following four points:

(1), gifts need to be placed on the main channel, which is the easiest place to see;

(2) Gifts need to be jointly displayed with pop, so that consumers can see the value and function of gifts and let gifts learn to speak.

(3) Gifts should be stacked together with commodities, which can not only make customers clear at a glance, but also avoid the trouble that salesmen need to explain, and also give customers an intuitive feeling.

(4) The gifts should be displayed as much as possible, and the gifts should be piled as high as possible without affecting the line of sight and ensuring safety.

In short, a good display of goods in the terminal store will enhance the brand image, make consumers finally trust and effectively improve the sales performance of the store.

Performance target plan 3 20xx is my first year in your company to carry out sales work. Through the summary of all the work carried out some time ago, I fully realize my own shortcomings and sum up the practical problems existing in the current and future advertising revenue-generating work. I plan to do the following things in 20xx:

First, correct working attitude.

Attitude determines height. Through reflection on my work performance last month, combined with my own shortcomings, I will continue to strengthen ideological construction, enhance the overall situation awareness, enhance the sense of responsibility, and enhance the sense of teamwork in this year's work. I will hold a persistent and more frustrated attitude to improve my performance, actively carry out my work to the point and carry it out. I will try my best to reduce the pressure on leaders. I will try my best to sell by telephone, and then I will go to the manager with one hand.

Second, make monthly and quarterly work plans.

Make full use of existing resources, try our best to maximize the advertising market. In view of the limited number of our terminals at present, while striving for launch, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the increase of the number of terminals, adjust the working strategy and develop new fields.

1. In the first quarter, focus on market preparation and promotion, and expand the company's popularity and promotion speed. Because we are in a special period of two festivals, many companies have completed their publicity plans, and we will still be in the off-season of advertising after the festival. I will make full use of this time to supplement relevant knowledge and strengthen contact with customers in order to form a strong customer base. Appropriately find smaller customers to advertise, but I expect that the other party will ask for a very low discount or pay for advertising with goods.

2. In the second quarter, because of "Labor Day", the advertising market will usher in a small peak period. As the weather gets hotter, advertisements for drinks, toiletries and anti-mosquito products in summer will be made. Will be developed as the focus.

3. During the "Eleventh" and "Mid-Autumn Festival" in the third quarter, the advertising market will bring a good start for the second half of the year, and some products such as liquor, health care products and gifts will join the advertising ranks. Moreover, with the increase in the number of terminals laid by our company, some long-term large-investment customers can gradually penetrate in to make full preparations for the advertising war at the end of the year.

4. The advertising work at the end of the year is the peak of the year, plus our year-long terminal laying and customer promotion, which is believed to be the hottest time in our advertising department. With more and more people getting married in winter, some wedding services and wedding supplies will also join the ranks of advertisements, and the advertising atmosphere of the two festivals will also follow in this environment.

I will do a good job in customer development according to the actual situation and time characteristics, and adjust my work ideas in time according to market changes. Strive to maximize the advertising quota!

Third, make a study plan.

Market development needs to constantly adjust business ideas according to the changing market situation. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Product knowledge, marketing knowledge, advertising strategy, data, media operation management and other related advertising knowledge are all the contents I want to master. Only by knowing ourselves and ourselves can we be in an invincible position (I also hope that the company will give our business people support in this regard).

These are my thoughts on 20xx, which may be immature. I hope the leader will correct me. The train runs very fast on the headband, hoping to get the correct guidance and help from the company leaders and department leaders. In 20xx, I will devote myself to my work with a brand-new mental state, study hard and improve my work and business ability.

To sum up: according to market demand, focus on calling various industries every quarter to improve work efficiency. Strive to sign 2 to 10 bills every month; With the familiarity with the work, the number of signatures should be increased by 30% to 50% accordingly, so as to create profits for the company as much as possible and realize its own value.

Performance target plan 4 1. Establish hotel marketing, public relations and communication network.

One of the key tasks this year is to establish a perfect file, classify customers according to the key customers who sign the bill, the customers they receive and the customers with development potential, and record the customer's unit, contact person's name, address, annual consumption amount, discounts given to the unit in detail. And establish and maintain business contacts with government agencies, enterprises and institutions, businessmen, celebrities, businessmen and other important customers. In order to consolidate old customers and develop new customers, in addition to regular and irregular daily sales visits to customers, at the end of the year or major holidays and customers' birthdays, we will send our blessings to customers through telephone, messaging and other platforms. This year, we plan to hold a large-scale customer appreciation liaison meeting at an appropriate time to strengthen emotional communication with customers and listen to their opinions.

Second, establish a flexible incentive marketing mechanism to open up the market and win customers.

This year, the marketing department will cooperate with the overall new marketing system of the hotel, re-formulate and improve the sales task plan and performance appraisal implementation rules of the marketing department in 2008, improve the salary of marketing representatives, and stimulate and mobilize the enthusiasm of marketing personnel.

To keep a diary, the marketing representative must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day, and make a comprehensive evaluation of the marketing representative according to the monthly marketing task completion and diary. Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers and develop new customers, and collect customers' opinions and suggestions in time during the visit and feed them back to relevant departments and the general manager's office. Emphasize the spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, emphasize mutual cooperation and help, and build a harmonious and positive work team.

Third, warm reception and thoughtful service.

Reception groups, conferences and customers should follow the service all the time, provide "full-time" service, pay attention to the service image and appearance, be warm and thoughtful, provide special and targeted services for all kinds of customers, and meet the spiritual and material needs of customers to the maximum extent. Make a questionnaire for conference activities, solicit customers' opinions, understand customers' needs, and adjust the marketing plan in time.

Fourth, do a good job in market research and promotion planning.

Often organize relevant department personnel to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

Verbs (abbreviation of verb) cooperate closely and coordinate actively.

Cooperate closely with other departments of the hotel, actively contact and cooperate with other departments of the hotel according to the needs of customers, give full play to the overall marketing vitality of the hotel and create the best benefits.

Strengthen the relationship with relevant publicity media and other units, make full use of various forms of advertisements to recommend hotels, publicize hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of these public units for hotel work.

In xx years, under the correct leadership of hotel leaders, the marketing department will strive to complete the annual sales task, blaze new trails, unite and work hard, and create a new image and new realm of the marketing department.

Performance target plan 5 puts forward new and higher requirements for the marketing work in the new year according to the company spirit. The company set a sales target for the sales department. In order to seriously implement the spirit of the company's annual marketing work conference, the sales department decided to carry out the following work in the new year, striving to exceed the annual sales income of xx billion yuan and realize the profit of xx billion yuan.

First, the sales target

According to the sales target set by the boss at the company's middle-level meeting, my personal goal is Taiwan Province. (It is based on the number of tasks signed by manufacturers in general according to the number of years since the store was opened. ) It is possible that the stock sales concepts of Guangben and Honda will expand their market share next year, so they boldly set the target as Taiwan Province, the target of quality products is 10000, and the insurance target is also raised to 10000. Of course, the formulation of this specific goal also hopes that business policy leaders can comprehensively formulate various conditions and opinions in combination with the actual situation and the annual meeting of manufacturers. Among the sales staff, I will make clear the goal and put it forward with great fanfare. Because a clear sales target is the company's phased direction of struggle, and it is also the pressure to increase the motivation of sales staff.

Second, the sales strategy

Thinking determines the way out, thinking determines the action, and the correct sales strategy guidance can produce the correct sales means and achieve the set goals. Sales strategy is not immutable. After a period of implementation, check whether the expected purpose is achieved and the direction is correct, and make periodic adjustments.

1, in combination with sales target, sales target, boutique target and insurance target, plan marketing ideas, plan various marketing schemes, communicate with sales personnel in time, and break down the tasks into monthly, weekly and daily according to the specific situation according to the sales tasks assigned by the company. Divide the monthly, weekly and daily sales targets into each salesperson, complete the sales tasks in each time period, and improve the sales performance on the basis of completing the sales tasks.

2. The sales department does not pay attention to the telephone customer resources, and is ready to carry out sales telephone reception, return visit, marketing and telephone sales. This person does not participate in in-store sales, but is responsible for inviting customers who call the store, and then the commission for the preliminary construction is divided into 5: 5 with the sales customers received in the store. This person works part-time, doing performance appraisal, and tracking and entering the level of intended customers with three forms and one card.

3. The responsibilities of the sales department should be clear, and the organization chart should be established. Sales assistant-sales consultant (including those with good insurance, who can shoulder the responsibility of insurance Commissioner, advocate insurance, and those with good loans, who can shoulder the responsibility of loan Commissioner)-sales vehicle controller-sales resident, used car specialist-sales back office-sales manager assistant (information officer)-sales team leader.

Among them, can the sales manager have the right to transfer posts according to the actual situation of internal personnel? Do you have the right to appoint and dismiss personnel?

Third, the construction and management of the business department

1. Establish a sales team that is familiar with business and relatively stable.

All sales achievements come from having a good sales staff, and it is fundamental for enterprises to establish a cohesive and cooperative sales team. Building a harmonious and lethal team is a major task for next year's work.

2. Improve the sales system and establish a set of clear management methods.

The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership.

3, performance appraisal, the sales department is a team, every sale is completed by everyone * * *, because we can't just rely on performance appraisal, we should start from the following aspects.

(1) attendance rate

(2) Business proficiency and completion. Business proficiency can reflect the knowledge level of sales staff. As an assessment, it can promote the learning and innovation of employees and make the sales department a learning team.

(3) Work attitude, "Attitude is everything" If a person's ability is stronger, it is too right or wrong, then the stronger the ability, the greater the danger. No matter how big the ability is, it will not benefit the company, but will become a black sheep.

(4) Training is the promoter of employees' long-term growth, and it is also a way for companies to increase their financial value. Absorbing and mastering training and applying it in work is also one of the indicators to measure sales staff.

(5) the degree of completion of 5)kpi indicators. Such as retention rate, test drive rate, transaction rate, etc.

4. Cultivate sales staff to find problems, sum up problems, and constantly improve their habits. The purpose of summing up problems is to improve the comprehensive quality of sales staff, find problems in their work, sum up problems and put forward their own opinions and suggestions, and improve their business ability to a new level.

5. Establish sales in surrounding areas. Expand sales outside the office

Judging from today, Suihua has set up secondary outlets in Anda, and Kistler has set up secondary outlets in Hailar and Inner Mongolia, which has also blocked some customers around us. So I suggest expanding sales outside the museum and improving the visibility of our store.

The above is only the preliminary idea of the sales department in 20xx, which is not perfect and mature enough. The final plan also asks the boss to consider and decide.

I think the development of the company next year is closely related to the overall quality of the employees, the company's guidelines and team building. Improving the standard of execution, establishing an excellent sales team and having a good working mode and working environment are also the keys to the work.