Can Alipay's new function of "renting a house" end the phenomenon of black intermediary?

Alipay renting a house will have a certain impact on the black intermediary, but it will never end in a short time.

First of all, Alipay has certain advantages in renting a house, which has certain lethality to the black intermediary.

For tenants, the biggest selling point of Alipay's renting house is that the housing is real, and tenants with sesame credit over 650 points can be exempted from deposit. For landlords who pursue customers maliciously and arbitrarily raise rents, tenants can also make bad reviews and count them into the other party's sesame credit rental file.

Compared with the traditional way of renting, Alipay will greatly reduce the financial pressure of tenants, so from the tenant's point of view, Alipay may be more inclined to rent.

Secondly, it is too early to end the black intermediary.

First, the current Alipay rental market is mainly in the field of apartments, and there is no large-scale intervention in all individual housing.

Second, a large part of homeowners who really own idle personal houses are elderly people who are not good at using Alipay.

Thirdly, from the landlord's point of view, I prefer to charge a deposit, because if the tenant's house is damaged in the future, it can be deducted from the deposit. If a tenant defaults on the rent, it is also a guarantee for the landlord.

Moreover, the landlord is not willing to bother to urge the rent every month, and is more willing to collect the rent for several months at a time.

Fourth, the offline middle area is relatively strong.

For example, if you want to find a house, you can go to the intermediary company in that area to find it, which can save a lot of screening time. Moreover, if you want to pay the room fee, the intermediary company can find a suitable house for you until you rent it satisfactorily.

If you rent a house through Alipay, you need the tenant to call the landlord himself, which will inevitably increase some time and energy costs.

Therefore, Alipay renting a house will definitely have a certain impact on the black intermediary, but it will not end for the time being. Just like although online shopping is very developed, offline entities still survive.

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