Marketing activities of Jiahua Jewelry

1. Jiahua Centennial Marriage Certificate Exhibition

Jiahua spent two years collecting more than 60 modern marriage certificates from all over the country from the Qing Dynasty, the Republic of China, the founding of the People's Republic of China to the Cultural Revolution, each with its own style and exquisite packaging. Each certificate contains a touching emotional experience of a loving couple who has experienced ups and downs in the world. It also witnessed the progress of China's marriage policy and socio-economic form. After a hundred years of wind and rain, things have changed, and only this piece of paper can witness this beautiful marriage.

(1) Use special marriage documents.

The largest marriage certificate (Jiaqing period)

Mandarin duck gift book is an ancient engagement certificate. According to etiquette, the two sides decided to choose an auspicious day for their marriage. The man prepared a gift book for Yuanyang, in which he wrote the man's date of birth, put it in a red envelope, accompanied by a framed article on marriage, and prepared new pen and ink together with the "head gift" and put it in a red book box. When the bride's family receives the gift book, her father or brother licks the ink clean with a new pen in the box, fills in the woman's birthday on the left side of the gift book, and then writes the word "Heyuan" on the cover of the gift book, commonly known as "approving the book". When the gift book is returned to the man, it is officially engaged.

This book of Yuanyang ceremony in the 19th year of Jiaqing in Qing Dynasty (AD 18 14) is the largest wedding book in China at present. The man is a famous local family, and his dowry is very elegant, and all kinds of clothes and gifts are available. He specially went to Sujiadian (the predecessor of Jiahua Jewelry), which is famous for its exquisite jewelry and jade articles, to order huge amounts of gold and silver jewelry. Sue's shopkeeper congratulated him on having a pair of exquisite "Dragon, Phoenix and Yu Pei" meaning a happy marriage, which made the other daughter happy. Therefore, the couple and Jiahua Jewelry (Sujiadian) have forged a hundred-year love affair.

The most touching marriage certificate (Daoguang period)

The wedding books in Daoguang period of Qing Dynasty were also called "Luan Book" and "Eight-character Post". Generally, the names of the bride and groom, the date of birth, the place of origin and the names of ancestors are written on golden red paper in the order of male left and female right. On the cover, there are auspicious words such as "harmony between heaven and earth, good luck in writing" and "harmony between husband and wife, perfect harmony". Family history such as "Legacy of Three Generations, Family of Six Dynasties" is listed in the marriage book to show the innocence and decency of the family and fully reflect the marriage customs at that time.

The paper of this marriage certificate is yellow, but it is well preserved, only half of it is missing. The original title of "Forever" is to write two marriage certificates together. If they are separated, they will each occupy half, and if they are together, they will be complete. This expresses the good expectations and sincere attitude of the parties to marriage under the feudal marriage system at that time.

The most beautiful wedding book (Republic of China)

June 6th, 37th year (1949)

Chen Shizhuang and Hu Qinzhen are both Cantonese. They met at a hometown meeting when they were studying in Shanghai.

Coincidentally, they hit it off at the first meeting, just like Jia Baoyu's feeling of seeing Lin Daiyu for the first time-Hu Qin really felt "strange, as if he had seen it there"; Chen Shizhuang also felt that "I have seen this sister. For the sake of kindness, even an old acquaintance will only meet again today. "

However, what really drew a red line for them were two Yu Pei pieces of Jiahua Jewelry-Yu Pei made and sold by Sujiadian (the predecessor of Jiahua Jewelry) in Guangxu period. At that time, during the 60th ceremony of Cixi, Sujiadian's "Dragon and Phoenix Treasure" was selected as a tribute, which made it famous. For this reason, Sujiadian specially produced a commemorative edition of "Dragon and Phoenix Yu Pei", which was only sold among the people 100.

When Chen Shizhuang and Hu Qin stumbled upon each other's dragon and phoenix Yu Pei, they both believed that it was destiny takes a hand. In the hands of ancestors, it was born together from Sue's shop. After wandering around, he came to Shanghai from Guangdong thousands of miles away in their hands. Maybe this is the marriage that I got in my previous life.

The most contemporary marriage book (during the Cultural Revolution)

1972 Revolutionary Committee of Chengnan District, Taiyuan City 1 month 12.

The marriage documents during the "Cultural Revolution" were simple, but full of characteristics of the times. Except for a few portraits of Chairman Mao, all of them must have quotations from Chairman Mao. The whole marriage certificate is simple in color, generally only in red, yellow and black, and the text is also very concise: "I am willing to get married. After examination, it conforms to the provisions of the Marriage Law of the People's Republic of China. This certificate is specially issued. " And the signature is all the seal of "XX Revolutionary Committee".

The combination of male and female protagonists in the marriage proposal was introduced by the unit leader. When they got married, they held quotations from Chairman Mao in their hands. On their wedding night, the unit leaders and comrades held a celebration banquet for them, which made them very moved and unforgettable. Although they got married without free love, they have been loving each other for more than 30 years. The karma of "organizational arrangement" left in their hearts is a timeless love story.

(2) Introduction of previous marriage certificate exhibitions

Beihai Marriage and Love Culture Festival

Time: August 4, 2007-12.

Venue: Jiahua Jewelry Counter, He 'an Department Store, Beihai, Guangxi Zhuang Autonomous Region

"A hundred years of Jiahua, a hundred years of marriage and love!" On August 4th, the Wedding Culture Festival held by Jiahua Jewelry was held in Beihai. The whole Beihai was immersed in a festive and peaceful atmosphere, and the people of Beihai really enjoyed a wedding cultural feast and a visual feast of jewelry.

Beihai Marriage and Culture Festival broke through the simple promotion method in the past, and showed the world a long-standing traditional marriage culture in the form of a hundred-year marriage certificate tour, and also showed Jiahua's beautiful love culture, expressing Jiahua's good wishes and good wishes for the world marriage.

This activity lasts from August 4th to August 12. Since the 4th, the flow of people in Jiahua Jewelry Store and Jiahua Counter in Beihai Shopping Mall has surged, and the sales have greatly increased. Jiahua's booth gathered a lot of popularity, and the onlookers packed the venue, and the atmosphere was very hot. Many customers have a strong interest in Jiahua's wedding books with a long history. They linger in front of the exhibition shelf and are amazed.

The centennial marriage certificate exhibition will also be held nationwide on a large scale, aiming at promoting traditional wedding culture and customs to the general public and conveying Jiahua's beautiful marriage wishes to people. The success of Beihai Marriage Culture Festival is a good start for Jiahua's marriage culture publicity, and it also means that Jiahua's influence on "love culture" has been greatly enhanced. The future of Jiahua Jewelry will be even better!

Anhui Jiangsu Marriage and Love Culture Festival

Time: August 25th-September 2nd, 2007

Venue: Jiahua Jewelry Counter, XinSunan Shopping Mall, Yixing, Jiangsu

Jiahua Jewelry Counter, Huayi Shopping Center, Wuhu City, Anhui Province

Following the success of Jiahua's "Beihai Wedding Culture Festival-Centennial Wedding Book Fair", from August 25 to September 2, 2007, Jiahua Centennial Wedding Book Fair and Yixing First Wedding Culture Festival and Daughter Red New Product Launch Conference landed in Wuhu, Anhui and Yixing, Jiangsu respectively, sweeping the jewelry markets of the two places with super lineup and magnificent momentum.

"Jiahua Centennial Marriage and Marriage Exhibition-Jiahua Jewelry Centennial Marriage Exhibition" was held in Huayi Shopping Center, the commercial capital of Wuhu, on August 25th and 26th. Yixing, Jiangsu Province "Yixing First Wedding Culture Festival and' Daughter Red' New Product Launch Conference" was held in New Sunan Commercial Building, which lasted from August 29th to September 2nd.

With the successful experience of Beihai Wedding Culture Festival, the activities in Anhui and Jiangsu are stronger and larger. The propaganda banner of "A Hundred Years of Jiahua, a Hundred Years of Marriage" attracts the attention of countless passers-by like two rosy clouds. The red banner of "Jiahua jewelry is indispensable for marriage" decorated the whole venue with enthusiasm, and the marriage culture displayed in the centennial marriage book made customers stop to watch and marvel.

The activities of the two places are closely linked, which makes the red tide of Jiahua sweep the jewelry market of the two places in a short time. Sales of specialty stores and counters in Jiahua are on the rise, and franchisees in both places are applauding.

The success of the event opened up a new situation for Wuhu, Anhui and Yixing, Jiangsu, and laid a good foundation for the "Eleventh" Jiahua jewelry sales boom. 10 is the beginning of the peak season sales in the jewelry industry in the second half of the year, and it is also the peak period of jewelry sales. I believe that all Jiahua people will seize the favorable opportunity of the holiday sales peak and work together to make Jiahua brand influence greatly improved again!

Jiangsu Marriage and Love Culture Festival

Time: 24-30 September 2007

Venue: Jiahua Jewelry Counter, Golden Eagle International Shopping Center, Xuzhou, Jiangsu

In order to welcome the "Eleventh" Jewelry War, on September 24th, 2007, the first marriage and love culture festival in Xuzhou-Jiahua Centennial Marriage and Love Book Fair was grandly opened. More than 30 marriage certificates collected by Jiahua from all over the country from the Qing Dynasty to the Republic of China, the founding of the People's Republic of China to the Cultural Revolution were exhibited at the Xuzhou Marriage and Love Culture Festival, which attracted a large number of customers to visit and the activity atmosphere was very warm. At the same time, Jiahua Jewelry Counter of Xuzhou Golden Eagle International Shopping Center has also launched a series of preferential activities and prepared gifts with wedding and love characteristics. Many customers said that because of Jiahua's activities, the original eleventh procurement plan was advanced.

In the jewelry industry where the price war is fierce, Jiahua's marriage and love culture is unique, which has laid a good foundation for the "Eleventh" Jiahua jewelry sales boom. End customers are very satisfied with this, and hope Jahwa will carry out the special marriage and love marketing to the end.

Guangxi Marriage and Love Culture Festival

Venue: Jiahua Jewelry Counter, New Times Department Store, Hezhou City, Guangxi Zhuang Autonomous Region

Time: 65438+February 2007 1 -9

On June 5438+February 1 day, 2007, the first wedding culture festival of Jiahua Jewelry Hezhou New Times Department Store was grandly opened. In nine days, Hezhou citizens fully appreciated the powerful charm of China traditional marriage culture in a festive and warm atmosphere.

This activity not only exhibited more than 30 marriage certificates collected by Jiahua from all over the country from the Qing Dynasty to the Republic of China, from the founding of the People's Republic of China to the Cultural Revolution, but also held a literary evening with the theme of "Jiahua Jewelry Night", which fully demonstrated the eternal charm and profound cultural accumulation of Jiahua jewelry. The event attracted a lot of people to watch, and the traffic of New Times Department Store increased unprecedentedly. Customers who came to Jiahua Jewelry Counter for consultation and purchase came in an endless stream. This activity also attracted a Miss Linda from England. She especially found the person in charge of the event and asked about Jiahua. She said that she likes the traditional culture of China very much, and the marriage certificate exhibited by Jiahua Jewelry surprised her. On the recommendation of the store manager, she happily bought Jiahua's dragon and phoenix ring as a souvenir.

The activity lasted until 65438+20081October 9, and finally ended successfully. New Times Department Store spoke highly of this event, and hoped that the second and third Jiahua Jewelry Wedding and Love Culture Festival could be held again, bringing people in Hezhou greater surprise experience and pleasant spiritual enjoyment.

Guangxi Marriage and Love Culture Festival

Time: February 28th, 2007 +20081October 3rd.

Venue: Jiahua Jewelry Counter, Wuxing Commercial Building, Liuzhou, Guangxi Zhuang Autonomous Region

On February 28th, 2007, at 65438, the first wedding culture festival of Jiahua Jewelry Liuzhou Five-Star Commercial Building was grandly opened. With a magnificent momentum and a huge lineup, Liuzhou citizens experienced the powerful charm of China's traditional marriage culture in a festive and warm atmosphere.

During the whole six-day activity, the central hall of Liuzhou Five-Star Commercial Building was decorated with giant red banners, colorful flags, various marriage certificates and red carpets that "inherited the concept of marriage for a hundred years" and "promoted the excellent traditional marriage culture of the Chinese nation", which greatly enhanced the festive atmosphere. On the evening of February 28th, 65438+February 29th and 65438+February 29th, two colorful cultural evenings were held in Wuxing Commercial Plaza, which attracted a large number of Liuzhou citizens to watch. At the same time, Jiahua Jewelry Store also ushered in the peak of passenger flow, and customers who came to consult and buy were in an endless stream. The two partners of Jiahua Wedding Culture Festival, a-fontane Bedding and Vivian Bridal Wedding Photography Shop, also made exquisite window displays, which strongly echoed the warm atmosphere of the event venue, brought strong visual impact to customers and created a good shopping atmosphere.

Liuzhou TV's "New Broadcast" column with the highest ratings, Liuzhou Evening News and other related media reported the grand occasion one after another, which further attracted more citizens to come to the scene to watch. On New Year's Day, 2008, the traffic of Jiahua's centennial marriage certificate exhibitors reached its peak. The prospective couple Mr. Liu and Miss Yan specially took a group photo in front of the oldest marriage certificate in Qing Dynasty. Miss Yan said that looking at these ancient marriage certificates, she is also full of beautiful expectations for marriage. I hope that after many years.

The activity lasted until 65438+200813 October, and finally ended successfully. The success of this event can be described as the successful conclusion of Jiahua Jewelry's wedding culture festival in 2007 and a good start for Jiahua Jewelry's marketing activities in 2008. In 2008, Jiahua Jewelry Wedding Culture Festival will be promoted to all parts of the country, and efforts will be made to publicize Jiahua Jewelry's marriage culture of loyalty, romance, sharing weal and woe, and never giving up, so that more people can understand Jiahua Jewelry and witness more people's happy marriages.

Jiangsu Marriage and Love Culture Festival

Time: 4-7 September 2008

Venue: Jiahua Jewelry Counter, Shengze People's Shopping Mall, Wujiang, Jiangsu Province

Jiangsu Marriage and Love Culture Festival

Time: September, 2008 19-22.

Venue: Jiahua Jewelry Counter, Zhangjiagang International Shopping Center, Zhangjiagang City, Jiangsu Province

Anhui Marriage and Love Culture Festival

Time: June 2008 65438+1October 1-4

Venue: Jiahua Jewelry Counter, Andele Shopping Center, Chaohu, Anhui.

Jiangsu and Anhui provinces have successively held the centennial marriage certificate exhibition of Jiahua Jewelry.

Following the 2007 Jiahua Jewelry Marriage Certificate Exhibition in Guangxi and Shandong, in September 2008, Jiahua Jewelry Marriage Certificate Exhibition in Jiangsu and Anhui opened.

The roving exhibition of this marriage certificate will be held at Shengze People's Shopping Mall in Wujiang City, Jiangsu Province, Zhangjiagang International Shopping Center in Jiangsu Province, Andele Shopping Center in Chaohu City, Anhui Province, and Li Ande Shopping Center in Lujiang Town, Chaohu City, Anhui Province from September 4th to June 4th. 10. The off-site certificate exhibition lasted for 4 days respectively, and more than 30 marriage certificates were exhibited. From the Jiaqing period of the Qing Dynasty, after Guangxu, Xuan Tong, the Republic of China and the different historical periods after the founding of New China, various forms of marriage certificates, such as mandarin duck gift books, wedding invitations, marriage permits, child bride certificates, marriage certificates, etc., seem to have led us through a recent visit and set off a red curtain for our century-old marriage.

During the event, Jiahua Jewelry is committed to promoting the excellent marriage and love culture of the Chinese nation, establishing the social value of Jiahua Jewelry brand and enhancing its reputation. Everywhere the activity went, visitors came in an endless stream, which caused great excitement among local citizens. The atmosphere at the event was warm and the sales volume increased steadily. At the same time, Jiahua Jewelry Centennial Marriage Certificate Exhibition attracted extensive attention from local media such as Suzhou TV, Shengze TV, Wujiang Daily, Zhangjiagang TV, Chaohu TV and Lujiang TV.

Through this series of activities, more consumers have once again understood the brand culture of Jiahua Jewelry, and further enhanced the brand awareness of Jiahua Jewelry in Jiangsu, Anhui and even the whole country.

2. Twelve Valentine's Days of Jiahua

(A) the origin of the Twelve Valentine's Days

2008 is the year of Wuzi in the lunar calendar. "E", like "Mao", means everything goes well. The five elements belong to water, and the meridian is called four peach blossoms in the eight characters, so 2008 is a veritable peach blossom year. As the saying goes, "Peach blossoms are happy every year" coincides with the Olympic Games, and many newcomers hold Olympic weddings in succession.

The popular Valentine's Day in the West and the traditional Peach Blossom Year in China constitute our unique Jiahua Valentine's Day, which is also the embodiment of our neoclassical style, and also to further publicize Jiahua's marriage and love culture.

Twelve Valentine's Days

65438+1October 14 Jiahua Diary Day

Do you have a romantic love plan on the first day of the new year? Write it in your diary and sow the seeds of love in your heart.

February 14 Jiahua Romantic Valentine's Day

Do you like him? If you like him, give him chocolate, and let him become a prisoner of your love unconsciously in sweetness!

March 14 Jiahua White Day

Did you get a gift for romantic Valentine's Day? Don't forget to give your beloved him a present today! Love is answered-what could be sweeter than this?

April 14 Jiahua Gourmet Valentine's Day

Love and food are always linked-because good things should be shared with the dearest people! Everything is so beautiful in front of the food!

May 14 Jiahua Rose Valentine's Day

You love her very much, but it's hard to love her in your heart? It doesn't matter. Send her a red rose. Everything speaks for itself. Her shy smile says it all!

June 14 Jia Hua kisses Valentine's Day.

Kissing hands is polite or I worship you; Kissing on the cheek means I want to be your friend; Kissing the neck means I like you; Kissing your lips means I love you. If the distance is far away, we can send a virtual kiss to the person we love and send it to the person you want to give by email.

Jiahua kisses Valentine's Day. Who will you give the warmest kiss? Favorite person, of course!

July 14 Ka Wah Yin Valentine's Day

In the hot season, your love is also warming up, and the silver ring is the witness of the initial sweet mood. If you love someone, you should introduce him to your friends and family. Today is a good opportunity to take your lover home and let your parents know!

August 14 Jiahua Green Valentine's Day

The weather is so fine, why not go for an outing? Let's travel together, feel nature, enjoy health, walk through Qian Shan hand in hand, and let love fill every corner.

September 14 it's been a long time for jiahua's valentine's day.

In the crisp autumn of September, people's mood is particularly clear. Autumn is the harvest season. Is your love in the harvest season? Are you willing to love her for a long time? Then propose to her!

10 June 14 jiahua wine valentine's day

Romantic candlelight dinner is intoxicating, how can you be without wine? Shake the crimson wine under the flickering candlelight, and taste it slowly with your heart, just like tasting love.

165438+1October 14 Jiahua Movie Valentine's Day

Are you free tonight? Let's go to the movies! Go to the cinema hand in hand, watch a classic romantic movie and enjoy a glass of orange juice in the * * *. How sweet!

65438+February 14 Jiahua embraces Valentine's Day.

A year has passed, and we are still deeply in love. Looking at the snowflakes flying all over the sky, we can't help hugging together, just like this, it won't be cold all our lives. ...