What is the network celebrity economy? What are the prospects?

The economy of network celebrities is simply network marketing. Let me tell you one thing about the economic prospects of online celebrities:

First of all, the economy of online celebrities is full of incorrect values. At present, the network celebrity economy has been overexploited and enlarged. Some people may quickly get on the hot search with a bottomless pit, a bold exposed photo or a low-level video image, but the distorted values conveyed are harmful to society. For example, after being arrested for stealing battery cars for four years, he was signed by more than 30 online celebrity companies at a high price. This kind of "role model" that has lost the moral bottom line has had a very bad negative impact on ordinary people, especially teenagers. It runs counter to socialist values and good manners and is easy to be imitated and imitated by everyone, thus distorting their world outlook, outlook on life and values.

Secondly, it is a double-edged sword for online celebrities to bring goods. In the final analysis, online celebrity delivery is just a marketing model, just labeled as an online celebrity and added with the form of the Internet, but it has not changed the essence of marketing. Online celebrities bringing goods is a good marketing method, and the sales effect is obvious. However, in fact, online celebrities can't talk about the quality, cognition and experience of products. Just rely on traffic and shout a few words? Buy buy? That will only overdraw the trust of consumers. The good sale of goods ultimately depends on excellent product quality and good customer experience. If exaggerated product efficacy, product quality defects, data fraud, water army flooding and other problems abound, I believe that customers will not pay for the marketing of Li Jiaqi and VIA.

Thirdly, it is not appropriate to rub the harvesting concept of online celebrities. With the growing economic influence of online celebrities, they have become a beacon in the eyes of listed companies, and the goods brought by online celebrities are no longer pure. At present, there are more than 20 listed companies related to live broadcast. What is their wishful thinking? Let's take a look at what happened ahead, and it will be clear at a glance. Meng Jie, a listed company, announced that it had formally signed a strategic cooperation agreement with Weiya, the first anchor of Taobao. As soon as the news came out, the stock price rose magically, achieving 10 days and 8 boards, and the market value rose by 4.5 billion yuan. Meanwhile, Wu Jing, the ex-wife of Jiang Tianwu, the actual controller of Meng Jie, was in1May 2? On June 5438+08, the total amount of cash cashed out through call auction and block trade exceeded 96 million yuan. You see, this is a bloody story of hot money cutting leeks under the economic label of online celebrities. It is simply a perfect harvesting game. The quilt cover bought by retail investors at a high level exceeds 654.38+0 billion, which is really jaw-dropping!

Generally speaking, the network celebrity economy represented by short videos and e-commerce live broadcasts is changing our lives. But in the process of pursuing economic value and commercial value, we need to keep thinking about social value at all times to prevent deviation and deviation.