New Year Illustration Elements —— How to Write the Theme of New Year Posters?

What are the styles of New Year posters? 1. Flat wind

The flat design style gives people a sense of simplicity, a sense of design visually, and it is not easy to appear vulgar. The design elements are plane point, line and plane elements, which require high composition, typesetting, color matching and graphic details.

2. Illustration of national style

Guofeng illustration is favored by major brands and illustrators. Its vision is both Chinese style and fashionable and beautiful, which is very suitable for expressing the related design of the Spring Festival.

3.3D style

In recent years, 3D style has become popular in major design industries, and it has also become an important manifestation of poster design for the Spring Festival. Exquisite texture, strong sense of space and volume, and beautiful color matching have broken the traditional two-dimensional design form of Spring Festival posters.

4. Internet punk

Cyberpunk style is a popular style in recent two years, which is biased towards the trend of science and technology. Hong Kong-style tea restaurants like to decorate with this style, and it is also a common means of expression in national costume design, so it is consistent with the Spring Festival in tonality. Its characteristics are mainly characters and simple small figures. The border of characters usually adopts Chinese style, while the luminous effect of neon lights is mainly rose, blue, yellow and green with high saturation.

Regarding the style of the New Year poster, the global Ivy Bian Xiao will share it with you for the time being. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to write the theme of the Chinese New Year poster? The red color of traditional (spicy eyes) posters is true red, and the overall feeling is very shiny.

However, personally, the red color used in the beautiful poster is dark red, and the overall feeling is relatively dark.

Then the main part.

The main body of traditional posters are lanterns and flowers, which are more festive. The characters are mostly in 3D, with official script and Songti artistic fonts matched with red and yellow.

But good-looking posters use some fashion elements (for example, the villain in the third picture is swag, and the domestic hip-hop has super fire gestures) or traditional elements such as lucky cats, tigers and dogs, but they are all redrawn in the form of illustrations, which conforms to the modern trend.

The words are also flat (I don't know if it is the wind brought by apples), which is not so fancy, but it also greatly enhances the sense of advanced.

To sum up, traditional Spring Festival posters often catch people's eyes with exaggerated and fancy themes and colors, and more directly want to convey a happy New Year;

However, today's posters are not so bright in color matching, but use deeper color matching and lovely themes to express a sense of advanced.

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How to write the theme of the Chinese New Year poster?

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All major brands have special Chinese New Year models, which are full of bulls and colors.

With the approach of the Lunar New Year, the popularity of brand marketing is getting higher and higher, and the special offers of the Year of the Ox of major brands are also coming one after another. Some brands choose cross-border joint names to jointly create limited products; Others work hard on classic products and launch the exclusive periphery of the Year of the Ox, all of which effectively use holiday marketing to enhance brand awareness, but also convey brand temperature to a certain extent and stimulate consumers' desire to buy. Throughout the whole "Year of the Ox" camp, there are many kinds of patterns, which not only meet the diversified needs of consumers, but also have certain collection value. It's also a good choice for New Year's gifts, which makes you 202 1 bullish.

luxury goods

Louis witton

The limited edition of the Year of the Ox is called the design of "Cow Must Be Fat"

In order to welcome the Year of the Ox, Louis Wheaton released.

A series of limited items such as piggy bank, square towel, necklace and bracelet.

Not only the lovely image of cartoon cow was designed, but also the Monogram presbyopia on some items became China red, which was full of the breath of Spring Festival.

Among them, the most distinctive one is a square towel with a rodeo interesting cow pattern, and its design is

The hard box of Louis Vuitton is stacked with the image of a split cow.

The background is a large Monogram pattern, and the edge is decorated with complex bell patterns, which is full of fun. There is also the design of necklace style, taking the image of the whole series of cattle as the pendant image, and adding LV LOGO bracelet design to the chain is the combination of metal cattle and LV classic printing. Netizens have different opinions about LouisVuitton's limited design of the Year of the Ox. Some people think it's ugly, while others think the image of "split cow" is quite cute.

It means "awesome" and gives people a very ugly feeling.

Gucci (brand name)

Doraemon xGucci joint series, Doraemon for "Golden Clothes"

In order to welcome the upcoming China New Year, Alexandra Mikelli, creative director of GUCCI, integrated Doraemon, a popular anime character, into a series of single product creations.

Launched Gucci 202 1 Doraemon xGucci joint series in New Year.

Including shoes, bags, handbags, small leather goods, hats, etc.

Doraemon in this joint series not only appears as its classic blue cat-shaped robot image, but also

Put on a golden bull costume and a golden horn,

For the incarnation of the Year of the Ox, create an interesting camouflage style, and change various postures on GG logo to be playful and lovely, so as to start the new year's good luck. It is worth mentioning that the series also includes a special golden Doraemon recyclable green packaging bag printed with blue and Year of the Ox, and a special label to commemorate the 50th anniversary of Doraemon comics.

It is environmentally friendly and has a far-reaching impact.

Watch products

Vacheron Constantin

The chronology of the Year of the Ox shows the collection value.

Vacheron Constantin welcomed the 1 1 zodiac watch in the Spring Festival of the Year of the Ox. This Vacheron Constantin master series Zodiac series Year of the Ox watch,

Rare amounts of rose gold and platinum are limited to each other 12.

The watch conforms to the indomitable, loyal and persistent spirit of the zodiac cattle. Inspired by paper-cutting technology, it combines multiple technologies such as gold carving and enamel, and adopts platinum or rose gold materials that echo the case.

Carve out different styles of "cow" patterns.

Some netizens in Weibo commented: "The cow's' shape' pattern is lifelike, and even the cow's fur and eyes are portrayed quite well." At the same time, the panel of the watch adopts semi-embedded design, and the golden carvings of flowers, branches and leaves with Chinese style set each other off. The number in Vacheron Constantin's chronology of the Year of the Ox is ***24.

It shows great collection value.

earl

The limited edition watch of the Year of the Ox is elegant.

In order to present the China New Year and the Year of the Ox, the Earl specially launched.

New Altiplano to ultra-thin series limited edition watches in the year of the ox.

In addition, Piaget also launched a brand-new LimelightStella series of moon phase watches, and selected several Possession time series watches and jewelry products.

It is reported that the Earl's limited edition watch in the Year of the Ox was made by AnitaPorchet, a famous enamel craftsman, with a big fire.

Depicting the zodiac cow on Piaget's iconic Altiplano to ultra-thin watch dial,

It is also equipped with a black leather strap and a 18K platinum pin buckle, which is elegant and atmospheric.

Beauty cosmetics supplies

Clinique

The limited edition of the Year of the Ox, the Q version of the bull's head is very cute.

In order to welcome 20021Year of the Ox, Clinique once again combined the concept of floret and Year of the Ox.

The limited edition of the Year of the Ox was launched.

In this new limited edition series, it includes a classic little daisy highlight, with a Q version of the bull's head and a limited edition of the Taurus bottle cap version of the pitted butter. In addition, Clinique's New Year limited products also include newly packaged laser bottles and pure powder water.

Although Clinique's products have not been upgraded this time, it is related to the New Year celebration through product printing design. Taurus high light limit

The classic braided hair embossing was changed into the lovely little golden bull relief,

With the most popular bright champagne gold, it perfectly presents "Taurus". In addition to the eye-catching and lovely shape, the powder is also very delicate and translucent. Many netizens said that "you can't see pores on your face at all, and you can create a delicate luster and brighten the outline of your face with a touch."

L'OCCITANE

The Year of the Ox blessing gift box presents the Spring Festival.

202 1 L 'Occitane puts on new clothes for the New Year when the Spring Festival is coming.

Create a limited edition star bottle muscle bottom essence and sweet almond body series in the Year of the Ox.

Among them, "L 'Occitane Starlight Bottle Muscle Bottom Essence" limited edition is packaged in China Red to convey good wishes, and "L 'Occitane Year of the Ox Limited Edition Sweet Almond Compact Series" is packaged in Provence European calfskin to wish the coming year.

In addition, L 'Occitane also incorporated the elements of the Year of the Ox into the creation of limited-edition products for the New Year, and launched them in the China market.

4-pack limited gift box, with shea butter as the main ingredient.

L 'Occitane's limited packaging for the New Year includes lucky cows that always smile, nourishing cows that are the best in everything, elegant cows that are beautiful and youthful, and fragrant cows that are bullish.

Send blessings in the form of gift boxes,

Full of blessings for the new year.

Asamaru tablets

imperial capital

The Year of the Ox blessing box, Kangxi imperial pen

Spring Festival in the Year of the Ox, produced by the Cultural Service Center of the Forbidden City.

"year of the ox blessing box",

It contains items such as Dafu, Fuxiao, Door God, Spring Festival couplets, banners, red envelopes and blind boxes. According to reports,

These couplets were written by Emperor Kangxi for Changchun Palace.

It means that in the heyday, the four seas are spring; The word "Fu" was written by Emperor Kangxi for sourdrang queen, which means "many children, many talents, many professions, long life and many blessings" and is known as "the best blessing in the world".

In addition,

The limited blind box of the Year of the Ox also contains six lucky cows.

They are Wanfu Cattle, Jincai Cattle, Daji Cattle, Changle Cattle, Shun 'an Cattle and Bull. There are two boxes randomly in each set, and consumers can open them after buying them to see what is the best luck in the new year. A new year opens a new chapter. At the same time,

Adopt that form of "blind box",

It will also stimulate consumers' expectations and bring full surprises.

Lego brand plastic locking building blocks

The series of "Traveling to the North for the New Year" is full of overall details.

On the occasion of the Lunar New Year, Lego released

A series of new products of "Going North and South for the New Year",

Including the story of 2008, the Spring Festival Lantern Festival and other packages. The packaging style of the two suits still maintains the style of the special edition of the New Year, and the prices are 699 yuan and 999 yuan respectively.

In 2008, the story set is set in northern Xue Rui, which includes the traditional customs of China, such as exorcism, setting off fireworks and pasting doors. The Spring Festival Lantern Festival combination is the scene of the southern Lantern Festival on the fifteenth day of the first month, including exquisite Jiangnan courtyards, bridge corridors and lively Lantern Festival.

There is also a limited edition of 699 yuan in the Year of the Ox in northern winter.

Deeply liked by consumers. The netizens in the little red book said, fireworks at zero o'clock in the New Year, icicles on the eaves in the north, lanterns on the doors and so on. In 2008, it was found to be full of overall details in the story splicing process.

The collocation and design of Nian beast are also very good.

present

Montblanc

The limited writing tools in the Year of the Ox show the brand ingenuity.

To celebrate the Year of the Ox, Montblanc released a limited number of auspicious writing tools for the Year of the Ox.

The pen cap is hand-carved with a lifelike cow pattern.

The surrounding area is also decorated with corn, symbolizing hard work and bumper harvest, and the auspicious clouds above symbolize good luck. The golden pen of champagne is covered with auspicious totem, which represents making money and entering treasure.

The end of the pen is also inlaid with aquamarine, the birthstone of the zodiac cow.

According to reports,

This pen is limited to 5 12 pieces worldwide.

The limited number comes from the auspicious number 8x8x8, which symbolizes the homophonic sound of "hair". Not only are the numbers hidden, but the 925 standard silver pen cover shows the brand ingenuity and reflects the best wishes to the fullest. In addition,

Montblanc limited edition series also comes with a golden Year of the Ox notebook.

The cover is made of cross leather by hand, depicting the cow pattern, which highlights the advanced texture as a whole.

Rose only

The gift of eternal roses in the Year of the Ox brings a brand-new romantic sensory experience.

202 1 year, as a high-end token of love brand, Roseonly launched a limited edition of the Year of the Ox.

Create a cute and energetic "cowboy heart" doll.

Here, "Niu" also means "stay", which means "keep love in your heart"

This time, Roseonly created a variety of limited editions of the Year of the Ox in the image of a cow.

Including "the cow in my heart" series of flower balls, music balls, bell jar and high-end customized series.

Prices range from more than 1000 to tens of thousands of yuan to meet the different needs of consumers. Among them, about 450 roses are selected by the budding rose cow, which further creates a lovely rose cow doll, which combines golden horns and cocked oxtail, and the image is very playful and vivid;

This product specially adopts a more transparent acrylic cover.

Let this loving gift get more comprehensive protection, and further bring a romantic new sensory experience through high-permeability materials.

3C article

Apple Inc

Limited edition of AirPodsPro in the Year of the Ox to meet individual needs.

65438+10.7, Apple first launched the official design of the Lunar New Year-

AirPodsPro Year of the Ox Limited Edition.

The appearance of the limited-edition earphone and the ordinary earphone has not changed much, and the price is 1999 RMB, but the image of a cow is added to the limited-edition charging box.

In order to meet the individual needs of more consumers,

AirPodsPro also supports the service of carving patterns for free.

Support emoji, text and digital carving, which can be mixed and matched. According to Apple's official WeChat, the official limited edition of AirPodsPro Year of the Ox is sold in AppleStore retail stores and AppleStore online stores, with a limited edition of 25,400 pairs, and each person is limited to 2 pairs.

Huawei

The limited edition Mate40Pro mobile phone case in the Year of the Ox has a good color sense.

65438+1October 18 at 18:08, Huawei brought a model to Mate40Pro users.

202 1 Niu zhuan gan Kun limited edition protective shell,

The price is 99 yuan. According to Fang, the limited edition protective cover of Niu Zhuan Gan Kun is made of PU material, which is light, light and dirt-resistant, bringing a comfortable grip. The side grip adopts borderless design, and the camera position on the back is raised by 0.35mm, which effectively protects the camera and complements Mate40Pro.

It is reported that Huawei Mate40Pro was released at the end of 2020 10, and it is one of the most popular models in Mate series. In the limited edition protective shell comment area of Huawei Tmall flagship store, many netizens said that,

It fits perfectly, feels great and looks good,

"high-end atmosphere is superior, cow",

"Red is very festive and lucky in the new year" and so on.

Quickly eliminate articles

Starbucks

The Year of the Ox Star Cup is both festive and creative.

In the Year of the Ox, Starbucks launched.

Lion Dance Series, koi fish Series and Cattle Series Star Cup,

Incorporate lion dance, koi fish, Zodiac cattle and other elements symbolizing happiness and auspiciousness into the products. Every model is dyed with China Red, and the details are full of China elements, which are both festive and creative, with a sense of New Year and fashion.

Take the stainless steel lock straw cup of lion dance lucky cow as an example. This product is matched with a three-dimensional lion dance head cup set, which is exquisite and full of annual flavor; Also equipped with a sling, portable and easy to carry, the cup can be slung over the shoulder, just like a small backpack; It is very convenient to lock the straw and open it with a light press. At the same time,

Starbucks will use China elements this time, and it has also gained a good impression.

Many netizens ridiculed that "Starbucks sells cups instead of coffee" and "I have to say that I really know China culture".

Nongfu Spring

The "Taurus Zodiac Bottle" series has stories and implications.

Nongfu Spring was launched this year.

"Taurus Zodiac Bottle" series,

There is a story, which is meaningful. In product packaging, the materials used in this series are all glass, and the bottle body is in the shape of a drop of water. The pattern design of the bottle body of Taurus Zodiac is divided into two versions, covering different contents:

One appeared in the image of a bull.

The implication is to move towards a future full of expectations; The other model is composed of father cow, mother cow and calf.

* * * A family of three,

Presenting a warm scene of "deep love".

It is understood that Nongfu Spring's zodiac glass bottle water is still only sold this year, with a limited edition of 200,000 sets. You can participate in the interaction and win the suit through the official WeChat applet "Jinniu Yingchun, Good Water and Prosperity". In addition,

Nongfu Spring also introduced long illustrations.

It tells the story of a cow named Xin Chou carrying water to the Proterozoic "mountain spring", which has profound implications.

Snacks article

Bestore

A carnival full of bulls with all kinds of beef products.

202 1, the good shop went online.

Bulls are full of spree,

The net content is 586g/ box. There are six kinds of products in the big gift box: hot pot beef, spiced diced beef, diced beef (spiced), lamp shadow shredded cow head (spicy), spicy beef and beef tendon (spicy).

Bull-filled spree, the outer packaging is mainly red.

It is printed with the golden bull zodiac, which is auspicious for giving gifts.

The box is presented in small packages at the price of 145 yuan, and there are corresponding promotional activities. Many consumers said that "the combination of beef is especially recommended, which is large in quantity, delicious and cost-effective", "it's all packaged independently and convenient to eat" and "a delicious snack set that children like very much".

dove

12 Zodiac custom-made national wind gift box, interpreting the strong Chinese New Year flavor.

This year, Dove launched the 12 Zodiac Custom Guofeng Gift Box.

This parcel is made of gold,

Festive red is wrapped in an iron box, which means "Taurus presents Rui, and' red' comes first".

In the gift box, each chocolate is printed with the zodiac, and the super cute beast sends blessings online. For example, Jingui Pu 'er tea-flavored milk chocolate represents "cow" soaring, red bean-flavored milk chocolate represents "snake" for good spring, bergamot-flavored black tea-flavored milk chocolate represents "tiger" and so on. 12 Zodiac custom-made national wind gift box,

Interpret the strong Chinese New Year flavor.