Skoda 4S store opening celebration plan!

Opening ceremony is a commercial activity organized by commercial organizations to celebrate the opening. It is held on a special date, and specific people are invited to participate. The purpose is to publicize the organization to the society and the public, improve its popularity and reputation, show its excellent image and demeanor, and attract potential customers. With the establishment of the socialist market economic system, this kind of business activity has been widely used, especially in hotels, shopping malls and other operating enterprises, which often show the establishment of economic entities to the society with this kind of activity. At present, many enterprises have engaged in such activities, but the content and form are not perfect enough. The following is a design scheme of the opening ceremony with the hotel as the background, aiming to be more complete in process and more operable in practice.

The first part is the preparation for the opening ceremony.

Some points for attention in preparation.

I. Establishment of a temporary working group for celebration activities

1. Establish a temporary headquarters for celebration activities, with one minister and several deputy ministers responsible for overall command and decision-making.

2. Set up a temporary secretariat to assist decision-making, coordinate comprehensively, communicate information, hold cultural meetings and handle affairs.

3. The temporary working group should subdivide and quantify the specific work, with responsibility to people and responsibility to people, and announce incentives such as rewards and punishments.

Second, the establishment of activity objectives

The activity goal refers to the overall goal to be achieved by holding this activity, which is embodied in: announcing the establishment of the organization to all walks of life, gaining wide recognition, expanding popularity, improving reputation, establishing a good corporate image and creating a good external environment for future survival and development.

Third, the establishment of the theme of the event.

The theme of the activity refers to the central idea around the activity, which is generally manifested in several juxtaposed words or sentences, such as "feel at home, warm service", which requires both brevity and vividness to leave a deep impression on people. The specific performance is as follows:

1. Expand the visibility of the hotel through publicity.

2. Show the public that the hotel has good supporting facilities and service functions in food, entertainment, accommodation and service.

3. By inviting the target public, strive to determine a good cooperative relationship, strive for the right to host meetings, receptions, tourism and other projects, sign a letter of intent, pave the way for occupying the market and lay a solid foundation for future development.

Four, the factors that should be considered in choosing the site.

1. The opening place is generally located at the place where the enterprise operates, where the target public is located, or where a large conference venue is rented.

2. Whether the venue is sufficient and whether the ratio of on-site venue to off-site venue is appropriate.

3. Whether the transportation is convenient and whether there are enough parking spaces.

4. The venue environment should be carefully arranged, with ribbons, balloons, slogans, banners, flower baskets and plaques to congratulate the unit. To set off a festive and warm atmosphere.

Five, the factors that should be considered when choosing the time

1. Pay attention to the weather forecast and consult the meteorological department in advance about the recent weather conditions. Choose a sunny auspicious day. When the weather is fine, more people will go out of their homes and take to the streets to attend the ceremony.

2. Construction of business premises, completion of supporting facilities, and construction of hardware facilities such as water, electricity and heating.

3. Choose the time when the main guests and leaders can attend, and choose the time when most of the target public can attend.

4. Consider people's consumption psychology and habits, and be good at using holidays to spread organizational information. For example, various traditional festivals, foreign festivals that have sprung up in China in recent years, and the 3 rd, 6 th and 9 th of the lunar calendar, there are many marriages at this time. Take the opportunity to play, create momentum and stimulate consumption desire. If foreign guests are the main participants in this activity, we should pay more attention to different customs and national aesthetic trends in different countries and festivals, and never hold the opening ceremony on the anniversary of the death of foreign guests. If guests come from India or Islamic countries, they should be more careful. They think 3 and 13 are taboo numbers. When they meet 13, they should say 12 plus 1, so they can't choose 3 or 13 as the opening date and time.

5. Consider the living habits of the surrounding residents and avoid disturbing the people too early or too late. Generally, it is most appropriate to arrange it between 9: 00 am-10: 00 am.

6. Invite guests to prepare.

1. Determine the invitation object: invite superior leaders to improve the grade and credibility; Invite directly affiliated departments such as industry and commerce and taxation. In order to get support in the future; Inviting potential and expected future customers is the basis of enterprise management; Invite people in the same industry to exchange and cooperate with each other.

2. Invitation method: telephone invitation, notice and fax are also acceptable. The way to show sincerity and respect is to send an invitation letter or send someone to invite you personally. The invitation should be completed one week in advance, so that the invitee can arrange and prepare early.

Seven, the opening ceremony of public opinion propaganda work

1. Enterprises can use newspapers, magazines and other visual media to spread, which has the characteristics of quick information release, wide acceptance and long continuous reading time.

2. Self-made advertisements that spread on loose pages, introduce goods to the public, report service contents or publicize the service purpose of enterprises and units, etc. And the required cost is low.

3. Enterprises can use mass media such as radio and TV stations. This way of communication has the highest efficiency and cost, so we should carefully consider the input and output.

4. Set up eye-catching banners, advertisements and posters around the enterprise buildings.

Eight. Site layout size =2>. The ceremony platform is designed as a cuboid with a length of 25m, a width of 20m and a height of1m.. According to the usual practice, both the guest and the host will stand at the opening ceremony, and generally no podium or seats will be arranged.

On-site decoration:

1. In order to show solemnity and respect for the guests, you can lay a red carpet where the guests, especially the distinguished guests, stand.

2. Hang slogans and banners around the venue.

3. Hang ribbons and palace lanterns, and place flower baskets, plaques and floating balloons presented by tourists in a conspicuous position. For example, there are 20 Chinese flower baskets on both sides of the gate, one of which is marked with the words "warmly celebrate the opening ceremony of XX" and the other is marked with the name of the celebration party. On both sides outside the main entrance, there are inflatable animated characters, stars flying in the air and auspicious animals.

Nine, material preparation

1. Gift preparation: Gifts for guests generally belong to the category of publicity media. Traditionally, gifts for guests have four characteristics:

1. Publicity: You can choose your own products or print your own corporate logo, product design, advertising language, opening date, contact information, etc. On the gift and its outer packaging.

Honor: the gift is beautifully made, with famous sayings or paintings, which makes the owner feel glorious and proud.

Third, the value: it has a certain commemorative significance, which makes the owner cherish and attach great importance to it.

Fourth, practicality: gifts should be widely used in order to achieve the publicity effect.

2. Equipment preparation: Audio, recording, video recording, lighting equipment and various electrical appliances and equipment required for the opening ceremony shall be inspected and debugged by the technical department to prevent errors in use.

3. Transportation preparation: pick up and drop off important guests, transport goods, etc.

4. Meal preparation: number of people, seats, food, dining utensils, etc.

5. Preparation of supplies needed for celebration activities: such as ribbons, scissors, trays, etc. needed for ribbon-cutting ceremony; Unified customization of employees' clothing; Customized gifts, picture books, discount cards and VIP cards are reserved for commemoration or publicity.

Some explanations on the specific procedures of the opening ceremony

First of all, receive guests

Parking reception: A special person will be arranged in the parking lot to direct vehicle emission.

Reception at the main entrance: the main person in charge of the exhibition hall and the etiquette lady receive the guests at the main entrance and lead them into the lounge. Guests sign in.

Service reception: the service girl will arrange to sit down.

Precautions for reception:

1. Educate all employees in this unit to be hospitable, responsive and proactive.

2. When receiving distinguished guests, the main person in charge of the unit should come forward in person. When receiving other guests, the hostess of this unit can be responsible.

Reception etiquette:

1. The hostess bowed to the guests and said "welcome" with a smile.

The person in charge of the hotel shakes hands with the guests. When shaking hands, pay attention to:

(1) People with high positions reach out first, and women reach out first.

(2) When shaking hands, the angle is slightly larger, the thumb is up, and the two sides should touch each other.

(3) Shake hands hard, shake them twice, and then release them.

If you are wearing gloves, take them off first. If the hand shaking your hand is holding something, you can put down one hand to get it first. In some occasions where it is possible to shake hands, you should hold things with your left hand and put your wallet or notebook on your left hand or shoulder to make room for your right hand.

Second, the ribbon-cutting matters needing attention

Ribbon-cutting: generally no more than 5 people, mostly leaders, partners, celebrities and employee representatives. The ribbon-cutting people walked towards the ribbon-cutting with a steady posture and light steps. After all the ribbon-cutting personnel are in place, the staff presents scissors on the tray. Before picking up the scissors, the ribbon-cutting person should nod and smile to thank the staff and the ribbon-drawing staff, then gently pick up the scissors with his right hand and cut the ribbon with one knife. After the ribbon-cutting, put the scissors back and applaud the people around you.

Routine: The ribbon cutter wears a suit, skirt or uniform, and his hair is neatly combed. He is not allowed to wear a hat or sunglasses.

Ribbon cutter: A person who helps a ribbon cutter in a series of ribbon-cutting processes. Generally speaking, it's a etiquette lady. The third part is the effect evaluation.

After the activity, we should continue to do the following work:

1. Actual expense settlement: accurately calculate the actual expenditure and compare it with the previous budget, and write the expense summary report.

2. Investigation on the influence of celebration activities: including the collection, collation and feedback of information, to assist the business decision-making of enterprises.

3. Organize and save materials: including various car models, brochures, pictures, CDs, scheme design, speeches, and various summary materials after the event.

4. Write an effect evaluation report: including economic benefits, social benefits, actual benefits and potential benefits.

Verb (abbreviation for verb) makes business suggestions.