Zhihu released 202 1 financial report, and its revenue doubled.

Zhihu released 202 1 financial report, and its revenue doubled.

Zhihu released 202 1 financial report, and its revenue doubled. According to the financial report, the total revenue of Zhihu in 20021year reached 2.959 billion yuan, and the revenue of Zhihu mainly included online advertising, commercial content solutions, paid members and other businesses. Zhihu released 202 1 financial report, and its revenue doubled.

Zhihu released 202 1 financial report, and its revenue doubled 1. On March 4th, 1, Zhihu, the largest online Q&A community in China, released the unaudited financial report for the fourth quarter and the whole year of 20021. Its 20021fourth quarter performance exceeded market expectations, and its annual revenue doubled.

The financial report shows that the total revenue of Zhihu in 20021year reached 2.959 billion yuan (RMB), up by 1 18.9% year-on-year, of which the revenue in the fourth quarter was10/90,000 yuan, up by 96/kloc-0 year-on-year. While the revenue soared, Zhihu maintained a high level of gross profit, accounting for 52.5%, with a gross profit of 654.38+55.4 million yuan, up 654.38+0.005. 1% year-on-year.

As of 202 1, 65438+2,31,the total amount of cash and cash equivalents, time deposits and short-term investments held by Zhihu is 7.4 billion yuan, which has strong anti-risk ability and sufficient resources to support high-quality business ecology.

Zhihu's revenue has achieved sustained growth, mainly due to the expansion of user scale and the increase of the average income of a single user. In the fourth quarter of 2002/kloc-0, the average monthly active users (mau)1033,000 in Zhihu increased by 36.4% year-on-year, and the average monthly paid members were 61020,000, increasing by 102% year-on-year.

While doubling revenue, Zhihu's income structure has been further optimized. According to the financial report, Zhihu's income mainly includes online advertising, commercial content solutions, paid membership and other businesses (mainly including online education and e-commerce). In 20021year, Zhihu's online advertising revenue 1 1.6 1 billion yuan, up 37.7% year-on-year; The business income of commercial content solutions was 974 million yuan, a year-on-year increase of 665,438+07%; The business income of paid members was 669 million yuan, a year-on-year increase of108.6%;

Zhihu is committed to providing online education services for vocational training and professional courses, as well as e-commerce business. The income from other businesses in 20021year was1560,000 yuan, an increase of 196% compared with 2020. Among them, 202 1, non-advertising business with content as the core accounted for 6 1%.

202 1, Zhihu clearly put forward the first standard with "sense of acquisition" as its content. According to the financial report, by the end of 20021,65438+February and 3 1, Zhihu had accumulated 490 million contents, including 420 million questions and answers, up by 39% and 34% respectively. The latest financial data shows that the content-centered business model is becoming the growth engine of Zhihu's revenue.

Kelly Y Zhou, founder, chairman and CEO of Zhihu, said: "Zhihu completed its listing in early 20021,achieving rapid scale growth and continuous quarterly performance delivery. The "sense of acquisition" has a positive impact on community ecological construction and promoted the commercialization process of Zhihu. In a challenging macro and industry environment, it has once again proved the long-term value of Zhihu's content-centered business model. "

Zhihu released 202 1 financial report, and its revenue doubled. 14 On March 4th, Zhihu (NYSE:ZH) released the unaudited financial report for the fourth quarter and the whole year of 2002/kloc-0.

The financial report shows that the total revenue of Zhihu in 20021year reached 2.959 billion yuan (RMB, the same below), up by 1 18.9% year-on-year, of which the revenue in the fourth quarter was10/90,000 yuan, up by 96/kloc year-on-year. The gross profit rate reached 52.5%, and the gross profit was 65.438+55.4 million yuan, a year-on-year increase of 654.38+0.005. 1%. In 20021year, its net loss was129.89 million yuan, while in 2020 it was 51760,000 yuan, and the adjusted net loss (non-GAAP) was 747 1 10,000 yuan.

In terms of cost, the financial report shows that the total operating expenses of Zhihu in 20021year was 2,944.6 million yuan, and in 2020 it was/kloc-0 1.3607 billion yuan. Among them, the marketing expense is 65.438 yuan+63.47 million yuan, and it will be 734.8 million yuan in 2020; R&D expenditure is 619.6 million yuan, and it will be 329.8 million yuan in 2020; In terms of management expenses, it is 690.3 million yuan in 20021year and 296.2 million yuan in 2020.

Zhihu's income mainly includes online advertising, commercial content solutions, paid membership and other businesses (mainly including online education and e-commerce). The financial report shows that in 20021year, Zhihu's online advertising revenue was 1 1.6 1 billion yuan, a year-on-year increase of 37.7%; The business income of commercial content solutions was 974 million yuan, a year-on-year increase of 665,438+07%;

The business income of paid members was 669 million yuan, a year-on-year increase of108.6%; Online education services, including vocational training and professional courses, and other businesses focusing on e-commerce business, the annual income of 202 1 is1560,000 yuan, an increase of 196% compared with 2020. Among them, 202 1, non-advertising business with content as the core accounted for 6 1%.

According to the financial report, by the end of 20021,65438+February and 3 1, Zhihu had accumulated 490 million contents, including 420 million questions and answers, up by 39% and 34% respectively. In the fourth quarter of 2002/kloc-0, the average monthly active users (mau)1033,000 in Zhihu increased by 36.4% year-on-year, and the average monthly paid members were 61020,000, increasing by 102% year-on-year.

Sun Wei, CFO of Zhihu, said that in 2022, Zhihu will further develop its vocational training business, and diversify its content-oriented realization path.

Zhihu released 202 1 financial report, and its revenue doubled. On March 14, Zhihu released its first annual report since its IPO. The report shows that the total income in 20021year reached 2.959 billion yuan, up by118.9% year-on-year; The gross profit rate for the whole year reached 52.5%, with gross profit155.4 million yuan, up 1.005. 1% year-on-year. Among them, the revenue in the fourth quarter was10190,000 yuan, up 96 1% year-on-year.

Specific to all business lines, online advertising business is still the main engine to drive revenue growth. In 20021year, the revenue was 1 1.6 1 billion yuan, up by 37.7% year-on-year. In addition, the proportion of non-advertising business with content as the core has reached 665,438+0%. Among them, the business income of commercial content solutions was 974 million yuan, a year-on-year increase of 665,438+07%; The business income of paid members was 669 million yuan, a year-on-year increase of 108.6%. For the growth of revenue of various business lines, the financial report believes that it is due to the ever-expanding user scale and the improvement of the average income of a single user.

It is worth noting that the financial report shows that Zhihu's current business scope has touched the online education track, and has now focused on vocational training and professional courses. According to reports, online education, e-commerce business and other businesses achieved a total income of 654.38+0.56 billion yuan in 20021year.

However, at the same time of income growth, Zhihu's net loss is also expanding. The financial report shows that Zhihu's net loss in 20021year is129.89 million yuan, which is further enlarged compared with the net loss in the same period in 2020 of 51760,000 yuan. The reason is that content-related costs, as well as the increase of cloud services and bandwidth costs, have led to an increase in cost expenditure, from 594.4 million yuan in 2020 to 202140.5 million yuan.

It is worth noting that Zhihu's sales and marketing expenses and general and management expenses are also increasing, increasing by 65,438+022.46% and 65,438+033.05% respectively compared with the same period of last year.

"The videoization strategy has proved to be effective and has raised the diversity of Zhihu's content library to a new level." Talking about the next development direction of Zhihu, Kelly Y Zhou, Chairman and CEO of Zhihu, said that Zhihu has proved the long-term value of the content-centered business model and will continue to strive to improve the quality of content.

As of March 14 19, Zhihu dropped 6. 16% to 1.98 USD.