What festival is "12. 12" and why is it so sensational?

Every year 65438+February 65438+February is the Double Twelve Shopping Carnival.

The cause of the sensation:

1, cash-filled red envelopes.

Log in from the activity page during the period of 65438+February 8-65438+February 1 1 and participate in the red envelope activities of Alipay recharge 100 to 100.

2. 50% discount on postage

Taobao Double 12 activity is called "20 1 1 National Crash". By then, Taobao will receive 50% discount for all major shopping malls, including women's wear, men's wear, mother and baby, home, digital home appliances, cosmetics, outdoor, automobiles, food, real estate, etc. JD.COM Mall will be full of 39 yuan, and consumers will get the goods as soon as possible.

3. Free raffle

During the two time periods of 20 13, 12, 12, 00: 00-0/kloc-0, 23: 00-24: 00, you will have the opportunity to participate in the order-free lottery by using the shopping cart (only for Taobao products, Taobao Mall products will not participate.

4. Free clothes

During the activity, all the Taobao friends who participated in the activity had the opportunity to draw free clothes.

Extended data

The origin of the Double Twelve Shopping Carnival;

The proposal of 1 and Double Twelve is a shopping activity initiated by Taobao on 201212.

2. Double Twelfth is a promotional activity carried out by Taobao for the special day of 201212.

This promotion broke the previous promotion mode, changed the usual form of vertical organization by category, and pointed to the experiment of new electronic SNS orders. In this 12 12 activity, consumers no longer passively wait for merchants to put on shelves for discount sales, but directly issue buying signal to sellers.

Up to 20121211,the supply reached150,000, and the response exceeded10 million.

Baidu Encyclopedia-Double Twelve Shopping Carnival