What will you play in the New Year after 95 and 00?

1, games and interactive Spring Festival theme activities are more attractive to post-95 s and post-00 s.

In the activities of red envelopes in the Spring Festival, games such as personal entry and group PK are preferred after 95 and 00, accounting for 37%, which is three times that before 95. Similarly, short video activities such as funny gestures, New Year greetings and special challenges during the Spring Festival have won the enthusiastic participation of many young users because of their strong gameplay and interactive attributes.

2. Social platforms and short videos have become important channels for young users to consume entertainment content.

After it exceeds 40%, 95% and 00%, during the Spring Festival, content consumption will be used to fill free time and guide entertainment behavior. They will pay attention to entertainment topics such as New Year's Eve movies and star dynamics on social media and participate in discussions. In addition, short videos have also become an important platform for them to understand the customs of the Spring Festival and obtain travel references, especially after 00, accounting for 6 1%, which is close to the consumption of graphic content.

3. Products that highlight individuality and combine traditional elements such as Spring Festival with new technologies are more marketable among young users.

4 1% of the post-95 s and post-00 s use the new AR/AI technology provided by the platform, traditional Chinese New Year elements such as Spring Festival couplets and stickers, and freely shoot featured videos, which is twice that of users who use templates. After 00, there is a high demand for personalized customization experience in different places, which may become the new direction of tourism products in the future Spring Festival.