What's the number of double 12?

Double 12 refers to the Double Twelve Shopping Carnival.

As the name implies, the annual Double Twelfth Shopping Carnival is 65438+February 65438+February. Following the Double Eleven in Tmall, JD.COM and Suning.cn, news came from major e-commerce websites such as Taobao, JD.COM and Suning.cn again, and the biggest online shopping feast this year will be held in 65438+February 65438+February to continue the "national grab" activity.

Referred to as Double Twelve or Taobao Double Twelve, JD.COM Double Twelve and Suning.cn Double Twelve. This round of "national grab" brings together all kinds of goods on Taobao, including women's wear, men's wear, maternal and child, home, digital home appliances, cosmetics and other categories.

In addition, during the event, Taobao will send tens of millions of cash-filled red envelopes as year-end gifts to consumers, and JD.COM Mall will also launch various preferential policies to give back to consumers.

Extended data:

Just one month apart, it seems that the tired consumers have not completely walked out of the "consumption shadow" of the "Double Eleven".

On that day, whether it was the regret that I couldn't "kill" by holding the mouse overnight, or the helplessness of waiting for the "long-awaited express", of course, there was also the "empty sadness" that was hard to see in the end. Consumers are still "some people are happy and some people are worried", and e-commerce has earned a lot of money.

This "Double Twelve" is not "groundless". With the approach of time nodes such as Christmas and New Year's Day, the potential business opportunities of "Double Twelve" have long been valued by relevant industries.

For example, Ctrip launched the "Double Twelve Tourism Carnival". Com will seize the opportunity of the upcoming winter tourism climax and promote "food, clothing, housing and transportation" through one-stop promotion; Many small and medium sellers on Taobao also said that with the help of the trend of "Double Twelve", it is only clearance to deal with the accumulation at the end of the year.

But this does not mean that consumers will definitely buy the "Double Twelve" account. Faced with the bombing of a new round of shopping spree, consumers not only have "consumption burnout", but also the "sequelae" left by "Double Eleven" will be hard to erase in a short time. If you don't want "Double Eleven" and "Double Twelve" to become a short-lived carnival, you should diagnose the shortcomings of the industry as soon as possible.

For example, compared with the rapid development of e-commerce, the express delivery industry, which is still "short-legged", should keep pace; Some e-commerce companies should also correct those "more thunder and less rain" promotion methods as soon as possible, and provide high-quality and cheap goods and more standardized services.

Some people joked that with the "Double Twelve", there will be no rounds of "Shuang Yi", "Double Two" and "Double Three" in the future. When the shopping spree has become stale, consumers' overall expectations are also rising. I just hope that the beautiful expectations of shopping experience, product quality and guaranteed service will not be lost in shopping sprees again and again.

People's Network-"Double Twelve", don't make consumers happy.