Summary of marketing work

Summary is a kind of written material to review and analyze the study, work or completion of a certain stage afterwards, which can make sporadic, superficial and superficial perceptual knowledge rise to comprehensive, systematic and essential rational knowledge. Let's take some time to write a summary. Do you want to know how to write a summary? The following are my three summaries of marketing work. Welcome to reading. I hope you will like them.

Summary of marketing work 1 In a blink of an eye, xx years have passed, and I have been doing online sales of photo studios for one year. How time flies. I didn't know how to do online sales from the beginning, and now my department has successfully completed the annual performance of 1.78 million in xx. This year has really grown up a lot.

For xx brand year, the goal set by our planning department is1million. After Teacher Yin came to give us a class in April, our department was full of confidence and added 500,000 yuan to the annual target. In fact, this goal is not very high, but for our newly established department and everyone who is not familiar with online sales, we are still a little worried, but we just don't want to give up. Now that we have set such a goal, we must work hard to achieve it. 65438+ 10 Our performance in June was very unsatisfactory. In February, due to the activities, our performance was quite impressive, and we made more than 200,000 yuan. Planning was ok, but it was combined with offline activities. I'm not very satisfied myself, because what we want is to open up the online market, so we haven't succeeded yet, and we must continue to work hard. On the Internet, we do Baidu bidding and gradually increase the search volume through keyword strategy. The celebrity endorsement voting on the website has increased our visits, so the average performance in the next month can reach 10 to150,000, and the department is slowly on the right track. Brand year focuses on quality, not only to ensure quantity, but also quality is the key. We are very strict about the image of the website, the rhetoric of online consultation, the image of the store and the image of the staff. Xx years, I really don't want to describe it too much, because this year I have been happy, sad, tried and struggled. The Happy Bride Competition in July made my whole nerves tense. This is my first time to lead a team. To be honest, I'm too afraid of failure. Maybe I've succeeded too much before, and I haven't encountered many setbacks before because I don't have much experience. At home, I have parents to help me. I had Li Jie when I opened my own shop. When I encounter a problem, her is my first thought. I just want to be with her and be myself. In the case of leading the team, I know that this is not a personal matter. My every move, my mood changes, are watched. I want to give others confidence. No matter how tired you are, you should be full of energy. During that time, I really cried many times. I can't finish my performance every day. Every player shouts tired. I didn't rest for a month and went to work every day. But I can't cry in the company. When I got home, I was still thinking about how to perform. I can't give up. I must make the players full of confidence. Although I didn't finish my performance in that competition, I worked hard and survived.

Everything seems to have happened yesterday. President Jiang said that when writing a summary, we don't want anyone to regret it, because it's all over and we will regret it when summing up. We are no longer qualified, and the results of everything have already happened and become a fact, so even if we don't do well in xx, what has been successful has passed. So what we need to grasp is that now, every failure and experience is pushing us forward. Think about our five-year plan. What we want is to keep refueling and get closer and closer to the goal. Xx is a crucial year, and now the three major brands of the company are already playing the Internet. What should we do if our planning department doesn't work hard? Others are doing our market, so we can only move forward, run our own department as a company and focus on our own goals. What we want is performance rather than market, so we must cast a wider net. The performance of the exhibition industry of the Planning Department is also crucial. Work hard not only online, but also offline. Since we can do it offline, why should we put down our offline? Therefore, if we focus on achieving performance goals, the planning department will be stronger.

I cried when the New Year bell rang in xx. I don't know why tears came down, too many emotions, because time doesn't allow. In xx, everyone is saying that the earth will be destroyed in this year, but is the earth really gone at this moment? I think this is a saying that everyone is evading responsibility. Can't we live after xx years? Don't you work? No, as long as you live for one day, you must have a goal in mind and focus on the focus of your work: market performance network. Xx years, expand our market, make the meager marketing thorough, and let yourself have no regrets. Come on! ! !

Wu moumou

Xx year 65438+ 10 month 12.

Summary of Marketing Work In the past 2 * years, with the strong support and leadership of the company, the telemarketing center has made certain achievements. The achievements, existing problems and plans are summarized as follows:

I. Work aspects

The telemarketing center studies for half an hour every morning, trains salesmen on various business knowledge, and takes exams twice a month to summarize business learning. Daily training also gradually improved the telemarketing business knowledge, telemarketing work summary and working ideas.

At the same time, telemarketing has also launched a series of competitions.

1. Business knowledge contest: It can enable telemarketers to strengthen their business knowledge, better explain all aspects of business to users and better improve their own quality.

2. Value-added business development competition: it can increase personal business volume, effectively complete the tasks assigned by provincial companies, and stimulate the enthusiasm of marketing representatives.

While making achievements, we should also clearly recognize the existence of some problems. According to the current work tasks and requirements, and drawing on the work experience and lessons of * years, make the following plans for the work arrangement of * years:

1, the company completes the system maintenance and feeds back the problems existing in the system to relevant departments in time.

2. According to various business functions in marketing, organize employees to learn various business and marketing skills, so as to make marketing standardized and skilled.

3. According to the task assigned by the provincial company, we will reach "*" business * households, * business * households, * business * households, * business * households.

Due to the uneven quality of customer representatives, our center made a training plan in time. On the one hand, the training relies on the typical representatives of the center: "marketing champion", "service star" and "progress expert", and combines their own marketing and service experience to impart and inherit the classics. On the other hand, provide one-on-one "on-the-spot realism" counseling for employees with weak comprehensive quality. Improve the overall quality of all marketing representatives.

Second, the commercial aspect.

In the second half of *, telemarketing also serves as the sales acceptance line in * telemarketing line, providing users with online number selection service, as well as dial-up by city companies, complaint satisfaction survey and channel satisfaction survey.

Telemarketing center has mainly developed "*", "*", "*" and "*" businesses.

The development of value-added services is as follows: "*" services have been successfully customized to *, *, *, *, *, and *.

The planned annual income of Xinguoxin is * 10000 yuan (including customer service settlement income, manual value-added business income and telephone sales income), and the completion rate by the end of * * *.

Third, the existing problems

While marketing personnel are developing their business, there are still some problems in the marketing process, mainly lacking initiative, enthusiasm and patience. In *, we will strengthen management in this area and solve these problems in time.

The returning users are also former old users and Ruyitong users, and there are many users who shut down, shut down and refuse access, which reduces the success rate of our returning visit.

With the development of outbound calls, some customers have received 2-3 outbound marketing calls until today. If we continue to carry out telemarketing around the four value-added services of Unicom secretary, voice-controlled entertainment, weekly phone bill and ringing, customers are likely to get tired of telemarketing. Therefore, in the future outbound work, our center should increase the cooperation space with the new business center and vigorously publicize and recommend the company's latest value-added services.

Summary of Marketing Work Since late autumn and early winter, the temperature has plummeted and the stalls outside the school gate have turned quickly. Scarves, padded cotton socks and gloves, thermal underwear, warm water bags and other winter thermal products have been listed one after another, and the business is particularly prosperous. At this time, our teammates who are doing training suddenly realized: Why don't we also sell winter warm products?

However, through the question-and-answer survey of school students, we found that the temperature has dropped for some time, and students, especially girls, have already bought' warm equipment', so they regret not paying attention to the opportunities gained by the weather changes earlier. This is also a lesson: because of small investment and high liquidity, flexibility will increase. It is completely possible to quickly change the sales direction with the change of seasonal gas.

It is also through our understanding of the off-campus snack street since we entered the school that we decided to lock our products in snacks and snacks-the business of snack street is particularly hot every morning and afternoon. Do not sell insulation products because: first, the school's insulation products are saturated; Second, nine times out of ten, off-campus stalls sell insulation products, and the competition is fierce. They lock in snack products because they heard an expert say that in China, the catering industry will never be saturated. This is because people in China regard "eating" as their first demand whenever and wherever.

Therefore, we visited the food market. We found that most snacks are sold in school retail stores, so if we sell snacks, people will buy them only if they are cheaper than those sold in retail stores. However, there are only thousands of snacks in the wholesale market. We originally planned to sell only one kind of snacks, which would be beneficial to obtaining loans, and would not bring trouble to the bookkeeping because of too many varieties and different prices. This is a lazy behavior, but because it is the first time to do business, we have to buy and sell them.

We once thought about selling chocolate. But through investigation, I found that students in school only buy high-priced brand loans, such as Dove. The loan price of Pigeon is 6.7 yuan, and the loan amount rarely exceeds 100 boxes. We set the cost of the stall in 200 yuan, so it is not suitable for selling chocolate. So we also rule out beef jerky.

Finally, we lock the goods for sale as peanuts in plastic packaging. The reason is that the purchase price is not high, 2 yuan/package; There are four or five different flavors, not single. Moreover, peanut seeds have always been chewed by people after meals, suitable for all ages, and the sales of peanuts are not bad. If you really can't sell it, you can eat it yourself, which can also reduce the investment cost.

Say hello to the wholesaler. The purchase price is more than one 2 yuan per package, and the minimum loan amount is 50 packages per package. This kind of snack costs 3.50 yuan a pack in Pioni Ka Garden Supermarket. We started selling 3 yuan/bags, and many people didn't think so. So in order to highlight the cheap and affordable products, we reduced the price again and sold them at the price of two packs in 5 yuan, but customers must buy two packs at one time. In this way, more people buy it.

On the first day, we set up a stall from 6 pm to 8 pm. After closing the stall, we counted and sold nearly 30 packs. However, the next day, it didn't sell as much as the first day, only less than 20 packs were sold. The third day is still the same. We are in a hurry and can't figure out why business is getting worse every day. Finally, I think it may be a single variety. Because in terms of price, we are already much lower than retail stores. So, we decided to rest for a few days before putting it on. This is also learned from a vendor selling "ejiao jujube". This vendor never sells only one kind of goods-"ejiao jujube", but he doesn't sell it at the school gate every day, but he comes to display it every two or three days. Because there is a stall at the school gate, it is only for students in school, and the sales area is not wide. Therefore, it is necessary to ensure the freshness of the goods sold and not to make customers tired of eating.

After four or five days, we went out to set up a stall in the school again, and the business obviously improved. Two days later, all our peanuts were sold out.

Through this training, we realized the following problems:

First, give yourself a good position. Be "weak" and don't think that you can earn so much in business. As the captain of this training group, I said to my teammates at the beginning: Don't think about making money, as long as you can do it without losing money, you will win. Because I have never done business, I have no experience in lending or selling loans. This leads us to make mistakes of one kind or another. What's more, doing business itself is a risky activity, and even the veterans who have been in the mall for decades have capsized, not to mention our fledgling students! Although we didn't lose money in this training, "weakness" is something we must always remember.

Second: we realize through this stall that it is really not easy to make money! I have been using my parents' money since I was a child. Although I keep saying that it is not easy to make money, it is this meager training that truly realizes the firmness of survival. We ordered 100 bags of peanuts, but they were all sold out in the end. However, based on the profit of 50 cents per bag, the profit is very small. This is understandable, because you are a stall, even if the quality is the same as that of the supermarket, the stall can only survive and develop by bargaining!

Third: always pay attention to the changes in weather and society, and don't stick to a certain product. This point has been said at the beginning of the article. If we notice the change of weather earlier, we should take action earlier. Then this training may be just a summary of training and writing, and we may make more money. Because scarves and gloves look really good when they first come out!

Fourthly, it is difficult for China to reach saturation. Although there are so many snack bars in snack street and school, our peanuts still sell well. At first, we were extremely worried: with so many snack bars, I'm afraid we have to eat by ourselves! In fact, however, we are all sold out!