The origin and origin of the Double Eleven Festival

The origin and origin of the Double Eleven Festival: Taobao e-commerce in 2009.

In the middle and late 2009, Zhang Yong, then president of Taobao Mall, and his team planned a carnival online shopping festival to make Taobao Mall bigger. By chance, they chose the date of "Double Eleven" and 165438+ 10, because it was just the middle of the Golden Week and Christmas promotion season, and the weather at this time was just when people bought winter clothes, but 165438. Only1111.11,which is nicknamed "Singles' Day" by netizens.

So Zhang Yong "patted his head": "Yes. If you are single, buy more things. " A seemingly accidental story gave birth to a new consumption node. Before 2009,165438+1October1was just an ordinary day, but by 20 12, it had become an iconic node, a sales legend, an online seller and a platform supplier.

The development of double eleven

The development of "Double Eleven" has also been influenced by the change of consumers' consumption concept. With the social progress and economic development, people's consumption concept has gradually changed. In the past, people's demand for shopping mainly focused on basic daily necessities and necessities. However, with the development of economy, people's consumption demand has gradually changed to higher quality and more diversified commodities.

The Double Eleven Shopping Festival just meets this demand. Consumers can buy their favorite goods at a very low price on this day, which also encourages more businesses to participate in the Double Eleven Shopping Festival and launch more goods and more promotional activities.

The development of Double Eleven is also closely related to the progress of science and technology. With the continuous development of Internet technology and the rise of e-commerce, people are more and more accustomed to online shopping. The Double Eleven Shopping Festival just takes advantage of the Internet. Consumers can shop anytime and anywhere through e-commerce platform and enjoy more convenience and preferential treatment.

At the same time, the e-commerce platform also provides consumers with a more personalized shopping experience through big data analysis and artificial intelligence technology, making the Double Eleven Shopping Festival more attractive.