Introduction of float parade in Shanghai Tourism Festival

The float parade of Shanghai Tourism Festival was founded in 1990, and is held every year from mid-September to 1 1 month Golden Week. This is a traditional activity of Shanghai Tourism Festival over the years. Since 2000, floats have been on display in Shanghai's main commercial streets, and they are an important holiday tourism brand in Shanghai. At present, this activity has become one of the symbols of building Shanghai into a world-famous tourist city. The float parade of Shanghai Tourism Festival is a large-scale festival tourism activity supported by Shanghai Municipal People's Government and promoted and hosted by Shanghai Tourism Bureau, which has great influence on the city. After decades of changes, the colorful elements of destination tourist floats keep pace with the times, and the lighting modeling effect is remarkable. They are displayed in all districts and counties of Shanghai and the main streets of the Yangtze River Delta, and gradually become a well-known festival brand in Shanghai in the four seasons, attracting many Shanghai citizens and guests at home and abroad to stop and watch.