Summary of promotional activities during the Spring Festival

What should be paid attention to in the summary of Spring Festival promotion activities? The following is a summary of promotional activities during the Spring Festival for your reference. I hope it helps you. Please click to see more details.

Summary of promotion activities during the Spring Festival 1 This Spring Festival promotion was quite successful and the effect was immediate. Reflected in the following aspects:

First, the sales volume of the whole series of products has improved, especially the sales volume of xx has fallen from the beginning of xx to this reversal, surpassing the peak of sales volume in xx, and even catching up with the most brilliant sales volume in the same period of xx.

Second, the creation and promotion of product market atmosphere. At the beginning of xx, xx was in a downturn, while competing products xx quickly occupied the market. At that time, we were still worried about the future of xx. After a year's efforts, xx finally reversed this disadvantage and re-dominated the market.

Third, under the correct control of the company, the product flow tends to be benign and the funds are returned in time. All dealers actively cooperate with this activity.

However, in this process, there are also several issues worthy of our consideration.

One: For the complex and changeable market, we don't have a reasonable data to predict the more accurate total sales, which leads to the continuous improvement of sales during the event. We added sales plan figures to the factory again. We will establish sales files in the future, monthly, annual, promotion period and natural sales. In this case, analyze and compare the whole data. You can also have a dynamic understanding of the market and provide a basis for forecasting the sales data of the next activity.

Two: because the sales volume of the company's Spring Festival promotion activities is composed of two groups of merchants, group buyers, township channels and distribution channels. There was no relatively perfect sales segmentation before the event went on the market, which led to three items in the final actual sales data being higher than those reported by the factory. Before future activities, we should have a specific data segmentation scheme.

Three: implementation is not in place. The problem of poor execution is reflected in the dream series activities. At the beginning of the activity, we asked all dealers: anyone who has a dream series of consumption must register with the maintenance manager at the first time before participating in the activity. However, due to various reasons, the implementation was not in place, and the last one was out of control. This also reflects the lack of execution of our business personnel. This has brought great difficulties to our supervision. This point should be emphasized in future activities. If it can't be put in place, we'd rather give up.

Fourth, the data verification work was not connected in time, and the rolling sales report once every ten days was not followed up by the factory in time. There will be such an all-round big event in the future, and someone will be responsible for the statistics and uploading of this data.

It is expected that the sales volume of X will drop one month after the holiday. It is suggested to carry out a follow-up activity for xx when the market inventory is not much, so that the market atmosphere will continue to heat up.

Promotion plan during the Spring Festival. Background of 20xx Spring Festival activities:

Here comes 20xx. Are you ready for new goals in the new year? Looking back on 20xx years, we have been established for x years. During this time, we successfully opened five stores.

Branches, and through special promotions, sweepstakes, gifts and other promotional activities and public welfare activities, constantly establish loyal customers and develop new customers, improve the company's sales performance and establish a brand image.

Spring Festival promotion plan. meeting

When! In the new year, we will give back to our customers with large-scale promotional activities, and let our customers and friends enter the people with new feelings, new benefits and new gains!

Second, the theme of 20xx Spring Festival activities:

1) Spring Festival celebration gifts for the Spring Festival.

2) Lantern Festival Love Lantern Festival

3) Feel warm and romantic on Valentine's Day.

Three. 20xx Spring Festival activities: 20xx, x, x-20xx, x, x.

Four, 20xx Spring Festival activities layout planning:

Warm colors are mainly used inside and outside (red, orange and yellow).

1. Off-site layout:

1) 10 Store * * * Make 10 giant pair and put it at the door (theme promotion and activity promotion).

2) The outer packing column shall be uniformly packed according to the actual situation of the store.

3) A large lantern (50cm) is hung above the entrance, which is beautiful and elegant.

4) 10 Store will make 8 vertical pairs with colorful contents for each store (contact each store for expenses).

5) A red carpet (6m*2m) shall be uniformly laid at the entrance of each store.

6) The special place for Spring Festival is posted at the entrance and exit, and the content can be a New Year greeting pattern or a theme of Spring Festival activities (uniformly produced by the marketing department).

2. Site layout:

1) Store pop signs use special signs for the Spring Festival, posters, billboards and price stickers.

2) Stores uniformly hang Spring Festival banners, lanterns and stickers, balloons and colorful flags, and pile up and cover Spring Festival advertising cloth.

3) Play Spring Festival CDs, special offers and activities at the promotion venue.

4) Make a painting (made of KT board) on a street (made by the marketing department).

5) Make auspicious doors, and design them according to the exhibition direction of shopping malls during the Spring Festival.

Channel:

1) Hang a special flag for the Spring Festival (designed and produced by the marketing department).

2) according to the actual space size of the promotion site, hang lanterns between the gaps of lamps and lanterns.

New year's goods display area:

1) The area above is decorated with colored lights, balloons, maple leaves, small lanterns, colorful flags and yellow tinfoil to outline the whole area.

2) Display the goods in the gourmet area, hang the words "New Year Street" on it, and use KT board to make it in place.

3) The display of special areas is mainly in the form of heap and must be marked with POP. It is recommended that all piles be marked with gun paper. If the area is located in the main passage or entrance, an arch is made with colored lights right in front of the area, and the flashing of colored lights is the main form.

Loudaokou:

1) You can use KT board as an arch for celebrating the Spring Festival or use balloons as an arched door.

2) You can draw posters (activity content and festive patterns) on the corridor wall, or cut flowers for the Spring Festival celebration, and arrange them as high as possible to avoid customers picking them up.

3) Marketing shops with elevators decorate the atmosphere of the elevator entrance. Red lanterns, colored strips, balloons, Chinese knots, colored lights and other materials can be hung at the elevator entrance to dress up.

3. Staff arrangement and terms of service

1) Make a uniform hat for Spring Festival employees, and every employee should wear it.

2) Staff service terms during the Spring Festival: Hello! Happy new year! Welcome to visit!

3) Cashiers at the checkout counter wear pond clothes.

Verb (abbreviation of verb) 20xx Spring Festival activities exhibition and commodity promotion

1) Special promotion

Specific special commodity types: mainly winter commodities, new year's goods and holiday gifts. It mainly includes nutrition and health products, beer, wine, tonic wine, northern and southern goods, edible oil for grain and oil products, candied snacks, gift boxes for brewed food, etc. Among them, cooked food, fruits, dried seafood, etc. It is added in the fresh food department. The above commodities can be displayed mainly and can be displayed as a street.

2) Gift promotion

Contact more than 30 kinds of goods to buy gifts, including health care products, tonic wine, edible oil for grain and oil products, candied snacks, cooked food gift boxes, kitchen supplies, etc.

The gift is sponsored by the manufacturer. (executed by the marketing department of the mall * * *)

1) Large-scale cultural promotion activities of manufacturers.

2) Manufacturers should hold large-scale cultural activities and perform circular performances to increase passenger flow and sales.

3) Contact manufacturers to do large-scale off-site activities, which require stores to prepare in advance.

6.20x Media Promotion of Spring Festival Activities:

Newspaper: evening news

New year DM poster, activity painting poster, banner, TV promotion, radio promotion, etc. , propaganda car and bicycle propaganda team.

Promotion plan 3 during the Spring Festival: February1-February 17 (*** 17 working days).

Activity content:

First, the whole product is 20% off.

During the Spring Festival promotion period, the whole audience will be sold at a discount of 2-8.5% (20% off the whole audience at Baiyuan Street on the 6th floor) (see the counter for detailed discounts on gold and silver jewelry, watches and cosmetics).

Second, shopping for an hour is lucky for five minutes.

From February 8 to February 17, during normal business hours every day, customers who shop for 5 minutes or more will receive half of the amount of the purchased goods.

note:

1. All refunds are in the form of coupons (coupons A).

2. Lottery methods: 10: 10, 9: 00- 10: 00,11-.

3. Lottery location: the lottery site of the promotion service desk on the 6th floor;

4. Refund location: promotion service desk on the 6th floor;

5. Refund time: business hours of the day;

6. The maximum amount of a single refund is 5,000 yuan, and more than 5,000 yuan is regarded as 5,000 yuan;

7. The winning time shall be subject to the transaction time printed on the receipt of the cashier institution;

8. Lucky winning customers must collect coupons on the same day with complete shopping vouchers, and they will be deemed to have given up automatically if they expire;

9. The coupon returned by this activity is valid for February1August-March 30, and will be invalid after expiration;

10, the lottery results will be announced on the spot and on the radio in time.

Activity description:

During the 1. activity, the manufacturer or supplier shall bear all discounts;

2. Manufacturers or suppliers should determine their own discount range according to their own actual conditions, but it is strictly forbidden to increase the price before the discount;

3. Investment managers and customer service personnel should strictly supervise the "price increase first and then discount", and once false discounts are found, the company will handle them according to relevant regulations;

4. Customer service personnel should strictly supervise suppliers, and it is forbidden to use defective products to cope with this activity;

5, shopping mall management department should strictly control the quality of goods, to prevent fake and shoddy goods from entering the market;

6. During the activity, the coupon (coupon A) will no longer enjoy the discount when used on the 6th floor;

7. Any supplier who needs to hold a special sale meeting shall submit a written application for the required site layout in advance, and the floor management personnel shall strictly manage it according to the requirements of normal stores;

8, where the sale, the artist should be responsible for the image check, and provide corresponding props according to the demand, do the necessary beautiful layout and popular provisions;

9. Special sale brands require advertising in major media in Changchun.

During the activity, the VIP card discount function will be suspended and the integral accumulation function will be used normally;

During the activity, all discounted goods should be clearly marked with the original price and current price on the price tag, and the customer service staff on each floor should strictly check;

The discount promotion of manufacturers or suppliers, the hanging of banners and promotional shopping guides in stores must be approved by the marketing planning department, and the marketing planning department and store management department will strictly investigate the behavior of hanging banners or arranging promotional shopping guides without authorization.