What's the shopping festival behind Taobao 6 18?

1, summer solstice: The summer solstice shopping festival is usually held around June 2 1, which is one of the traditional 24 solar terms in China and the beginning of summer. 2, Double Eleven: In Taobao's shopping festival, Double Eleven can be said to be the most famous one. It is usually held in June165438+1October1/with Singles Day as the background. 3. Spring Festival: The Lunar New Year in China is one of the most important festivals in a year, so Taobao will hold Spring Festival activities during the Spring Festival.

What is the shopping festival behind Taobao 6 18?

1, summer solstice

Summer solstice shopping festival is usually held around June 2 1 day, which is one of the 24 traditional solar terms in China and the beginning of summer.

In order to cater to the theme of the festival, Taobao will carry out various activities such as carnival, discount and shopping rebate.

Focusing on the theme of cool summer, the summer solstice shopping festival provides consumers with many products and services related to summer, such as summer clothes, household items, sunscreen and so on.

2. Double Eleven

In Taobao's shopping festival, Double Eleven can be said to be the most famous one. It is usually held in June165438+1October1/with Singles Day as the background.

This shopping festival is recognized as the largest online shopping carnival in the world, with a wide variety of goods and great discounts. According to statistics, the turnover of 20 19 Taobao platform reached 268.4 billion yuan, setting a new record.

3. New Year's Festival

The Lunar New Year in China is one of the most important festivals in a year, so Taobao will hold the New Year Festival during the Spring Festival.

This shopping festival usually lasts about 1-2 months before the Spring Festival, aiming to provide consumers with all-round Chinese New Year needs and preparations.

During the New Year Festival, Taobao will launch various preferential activities such as New Year's Eve dinner, gifts and red envelopes to attract more consumers.

4. Quality procurement

Quality shopping is a brand-new shopping festival launched by Taobao, aiming at creating a shopping platform with high quality and high reputation.

In the Quality Shopping Festival, Taobao will focus on high-end fashion, luxury goods, household items and other high-quality goods, and cooperate with these brands to bring consumers the ultimate shopping experience.

5, 9.9 Super Week

9.9 Super Week is a shopping festival launched by Taobao in September. In this shopping festival, Taobao mainly launched a large number of discounted special products, aiming at providing consumers with economical shopping choices.

At the same time, 9.9 Super Week will also carry out specific promotional activities and coupons for different commodity categories and consumption scenarios, so that consumers have more opportunities to get preferential treatment.