What does continuous professional development in JD.COM mean?

JD。 COM cpd, the full name of which is programmatic display of JD.COM content, is a digital marketing tool, which was launched on 20 18, providing a new way for brand owners to put advertisements on the platform of JD.COM. Cpd has accurate orientation ability by analyzing user behavior, interests, purchase history and other data. At the same time, JD.COM CPD also provides effective evaluation of marketing effect, which helps brands to realize life-cycle marketing management.

JD.COM CPD advertising forms mainly include banners, videos and native advertisements. JD.COM CPD advertisements will not only be placed in JD.COM homepage and other major channels, but also match the goods in JD.COM stores in real time according to user behavior, thus improving the conversion rate of advertisements. In addition, JD.COM CPD also provides one-stop services such as creative production, release assistance and marketing planning. Help brand owners to focus more on improving the delivery effect.

In the peak sales season of double 1 1, double 12, 6 18 and other large-scale promotional activities, JD.COM CPD has become an important channel for brand owners to display their image and promote their products. JD.COM used its big data advantage to analyze users' buying and browsing behaviors and put in JD.COM CPD advertisements with high accuracy. Therefore, JD.COM CPD not only helps brand owners improve their exposure, conversion rate and ROI, but also helps users find the products and brands they want.