Pop-up shop Poster —— How do the cultural and creative products of pop-up shop in the Forbidden City attract young people?

How to flash teaches you how to flash PPT.

Potential repair materials

20 18-08-20

Many friends have seen flash, which is very interesting and has a strong sense of rhythm. So how is this thing made? Bian Xiao shared his experience, hoping to help you.

Step 1: Set the background

We found the background solid color fill in the "Design" option tower, filled it with black, and applied it to all slides.

Step 2: Insert the text and copy the slide.

Insert the text box, enter the desired text, copy and paste the slides on this page to the back of this page (depending on the number to be pasted), and modify the contents of the pasted slides.

Step 3: Insert background music and set animation.

After completing the above steps, we insert a piece of local music as background music in the first slide, set to hide when playing and play across slides, and then set animation according to the beat of the music (this step will take a lot of time).

Step 4: Set the slide switch.

This is the final stage. We set the switching mode to automatic switching in slide switching, and set the automatic switching time to complete our flash PPT.

All these are Bian Xiao's personal experiences. Please forgive me if there is anything wrong. Let's take a look at the final effect!

Bian Xiao has also arranged a set of templates for everyone. You need to chat with Bian Xiao privately.

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What does the pop-up store mean? Is it a sales model? Pop-upStore refers to a fashion store with a short operating time, which is defined as a new format of creative marketing mode combined with retail stores.

Pop-upStore, commonly known as "pop-up shop" and "brand guerrilla store", refers to the theme, concept, season, popularity and memorable storefront temporarily designed by brand companies in commercial developed areas, for retailers to promote their brands in a relatively short period of time (several weeks) and finally seize some seasonal consumers.

The main purpose of the Pop-upStore business model is to create a "not to be missed" attitude in the flash period through careful marketing planning and high-level artistic design in the early stage, so that consumers can connect with the brand and accept the mixed experience generated by the extension of brand connotation through artistic expression and media communication.

Extended data

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First, the background of the pop-up store

1. Store location is far away from mature business districts;

2. Close the door after one year in each selected place, and resolutely follow this principle even when making big money in the peak season;

3. Refuse to decorate wantonly and keep the original space style;

4. Mixed sales of commodities, including seasonal products and non-seasonal products;

5. Relying on the reputation of clubs, websites and people, supplemented by a small number of posters;

6. The expenses are supported by product sales, and no additional investment is needed.

Second, the marketing strategy of the Pop-upStore:

1, testing new markets

Many big brands regard guerrilla stores as another form of brand promotion to test new markets and test the market reaction of brand new products and new ideas. Brands can test whether there are consumers belonging to their own brands in this area through this short-term store operation.

In the winter of 2008, Louis Vuitton opened a guerrilla store in Tokyo to showcase their cross-border cooperation products with the brand CommedesGarcons and "anti-fashion" fashion designer Rei Kawakubo. In 2009, this French luxury brand once again opened its second short-term retail store in Tokyo, and expected its permanent store in Niigata Ikebukuro Department Store to open at 20 10.

Step 2 attract new customers

Guerrilla stores generally only sign ultra-short-term leases and adopt temporary sales strategies to create a hot momentum through limited-time sales, effectively stimulate consumption, attract customers' interest and attention, and acquire new customers.

At the beginning of 2009, YvesSaintLaurent went to six cities around the world and exhibited the EditionUnisexcapsule series of the brand in the form of guerrilla stores. ValerieHermann, president of YSL, believes that these short-term stores can create important sales, and they are described as "great success at the level of serial information exchange".

3. Stimulate new imagination

Some well-known luxury time-honored brands usually form an inherent impression in people's minds, while guerrilla stores mix the nobility of the brand with local characteristics, creating a strong visual contrast, bringing customers a sense of excitement that subverts the impression and inspiring people's new imagination of the brand.

4. Create a people-friendly style

In the face of the embarrassing reality of the economic crisis, big brands also need to put down their noble shelves, step down from the high steps and have fun with the people. Guerrilla shops are undoubtedly an excellent foothold. While maintaining the status of a big-name aristocrat, it also creates an approachable and people-friendly style.

American brand Nike opened a guerrilla shop "1948" in Shoreditch Street in east London, England. It was named after the year when London hosted the last Olympic Games. Decoration is different from ordinary shops, mainly selling high-end and special edition goods of this brand. The store also provides running and dance training courses to the community and plays the pro-people card, which attracts the support of a large number of Nike fans.

Reference source

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Guerrilla shop

-Pop-up store

How do the cultural and creative products of the pop-up shop in the Forbidden City attract young people? As soon as the pop-up shop opened its doors to welcome guests, it attracted many customers, most of whom were young people. Only two days last weekend, the products sold in the Forbidden City were basically snapped up and urgently replenished. "Every day, the store opens early in the morning and closes at night, and customers are in constant stream."

Pop-up shop saw that in addition to the cultural and creative products such as the Forbidden City calendar and the Forbidden City tape, which have become "network celebrities" before, there are also sea-fault puzzles, cups with elements of the Forbidden City, jewelry with elements of the Forbidden City and various foods in the Forbidden City.

Many of these products will make people shine. Take the jigsaw puzzle as an example. This product is based on the book Haicuotu collected by the Forbidden City. The propaganda and education department of the Palace Museum makes these pictures of fish into spelling books for children to play with, so that children can also get in touch with this precious cultural relic.

Decorative patterns of cultural relics in the Palace Museum are used on scarves or bags, and even printed on thermos cups. Last year's Thousand Miles of Rivers and Mountains was used in the design of a pen container. The cat in the Forbidden City became a knickknack, and Yong Zhengdi's famous sentence "I really don't know how to love you" was printed on a water glass.

The Forbidden City, a serious and quaint landmark, came to Sanlitun, a fashionable place, and the collision between tradition and fashion caused another trend.

In this regard, some critics believe that the form of pop-up shops is a useful attempt to "leave the palace" of the Forbidden City culture. On the one hand, the emergence of pop-up shop can make the Forbidden City culture close to more people's lives, so that people can easily feel the charm of the Forbidden City culture while shopping and entertaining; On the other hand, through interactive activities in pop-up shops, tourists can get interesting cultural experiences, which will play a positive role in the spread of traditional culture.