Where is the brand of Daoxiang Village?

Daoxiang Village is a gourmet brand in Suzhou.

Suzhou Daoxiang Village is a "Chinese time-honored brand", which was founded in Qingganlong for 38 years. It is one of the oldest and most influential well-known brands in the domestic food industry and is recognized as a national brand. With its profound cultural heritage, exquisite production skills and excellent quality reputation, it is known as "the master of pastry, the supreme art of cake".

Suzhou has always been a metropolis in the south of the Yangtze River, which has created favorable conditions for the development of Suzhou-style cakes. During the Ming and Qing dynasties, the economy was particularly prosperous, and the bureaucrats and rich gentry pursued the quality of life more. In this context, the local people pay attention to the season, the first house garden, calligraphy and painting, etc., and the holiday diet has also developed and gradually formed its own characteristics. The Qianlong period is a milestone in the recognition of Su-style cakes by the industry. Su-style cakes are very delicate and are often ordered according to the seasons of the year. The so-called spring cake, summer cake, autumn cake and winter sugar are called "four seasons tea food".

The Development Course of Daoxiang Village

Suzhou Daoxiang Village has been developing continuously for 247 years, from Laoguanqian Street Store in Suzhou to a large food group with ten modern food production and processing centers in China.

Suzhou Daoxiang Village has more than 700 franchise stores in China, covering most parts of the country, and actively expands overseas markets and sells them to more than 30 countries and regions around the world through cross-border e-commerce and cross-border stores.

Suzhou Daoxiang Village's sales in Tmall, JD.COM, 1 store and other e-commerce channels have now reached nearly 30%. Suzhou Daoxiang Village has been among the best sellers of cakes and moon cakes on mainstream e-commerce platforms for many years.

In 20 13, Daoxiang Village in Suzhou began to go to sea, and exported traditional Chinese cakes to more than 30 countries and regions around the world through cross-border e-commerce, cross-border stores and cross-border counters.

Reference to the above content: Baidu Encyclopedia-Daoxiang Village