Three elements of poster design

Words, graphics, colors. Poster design is a form of advertising design, which aims to convey information through vision, attract the attention of the target audience and urge them to take corresponding actions. The three elements of poster design are text, graphics and color, among which text, as a graphic element, has duality, which is more expressive and visual impact than simple graphics.

Graphics are the basic design elements of posters, which can exist in nature or be the crystallization of people's observation and accumulation. Graphics mainly refer to concrete graphics and abstract graphics.

Color is the basic language of visual communication design, which has its own laws and characteristics. Color can enter people's field of vision for the first time, and the creative relationship between color, graphics and words directly affects the communication effect of poster design.