Production method of propaganda film

For enterprises to shoot promotional videos, the preliminary preparation work is intuitive and important. Adequate preparation in the early stage can effectively avoid problems in the shooting process, and at the same time make the promotional film really play a propaganda role.

The first thing to do is to plan creativity, define the overall theme, determine narrative clues, clarify narrative points and shooting techniques, determine the logical structure of the commentary, determine the big framework, and determine the sub-language style, perspective and emotional color of the commentary.

In addition, the judgment and analysis of the project should be done well, and the appropriate style should be selected according to the project duration, requirements, style and internal resource ratio. Combining enterprise types, product characteristics, corporate culture, workflow, customer industry information and customer needs, video shooting is carried out to achieve the best effect of the promotional film. Brief introduction of video factory, what are the misunderstandings in corporate publicity video production?

The enterprise propaganda video is a feature film produced by the enterprise itself to introduce the main products of the enterprise subjectively. The enterprise propaganda film adopts the production method of film and television to show the main functions, design concepts and operation convenience of the product. Corporate propaganda films are different from corporate topics broadcast on TV. Self-made enterprise propaganda films mostly introduce enterprises subjectively, which can't be compared with the real news proposition of enterprise topics produced by TV stations. So, what are the misunderstandings in the production of corporate promotional videos? Below, Bian Xiao of the video factory introduced this.

The format of corporate promotional videos is the same, and there is no need for planning. A corporate promotional film that lacks creativity and planning can only be a pile of simple pictures, words and dubbing. Before making a corporate promotional film, we must analyze and sort out the marketing purpose, display content, audience characteristics and competitors of the corporate promotional film. It is difficult to judge whether an idea without strategy is moving in the right direction. The leaders of many enterprises don't realize the importance of strategy. If the enterprise has no strategy or the strategy is vague, it will inevitably lead to the poor effect of the promotional film.

As long as the camera is professional, the photos taken are professional. Many enterprises often feel that the equipment used by the production company is very professional and the shooting time is not short when making corporate promotional films, but they always feel that the films are not atmospheric, smooth and attractive. What is the reason? Film and television shooting is one of the art categories. Photographers, like writers and painters, the shooting process is also an artistic creation. Mastering photography language is the basis for photographers to survive, and it is also the most important part to achieve high-quality films. Similarly, the quality and experience of directors and post-production personnel play a decisive role in the film! When determining the partners for the production of corporate promotional videos, enterprises often pay attention to what cameras, tracks and rocker arms it uses, and often lack the experience and quality of producers.

The longer the corporate promotional video, the better. The longer the corporate promotional film, the more content it can attract. But now is the era of attention economy, and the verbosity of information often leads to visual fatigue, which is counterproductive. It is necessary to arrange the time reasonably according to the purpose and audience of the corporate promotional film, grasp the main demands, and don't cover everything.

Through the above introduction, I believe everyone has a certain understanding of the misunderstanding of corporate promotional films. Corporate promotional films directly convey product functions and selling points to consumers with extremely rich picture language and infectious language, thus achieving the function of promoting products. This is about the composition of the promotional film. Simply put, shooting a promotional film is divided into three parts. First: pre-planning, that is to say, the creative scheme of the whole film and the script of the film. The so-called planning of low-cost corporate promotional films only describes the basic situation of enterprises according to a line, so that the films made are unremarkable. Excellent corporate propaganda films have made great efforts in the early stage of creativity and script. They are not limited to the materials provided by the enterprise itself, but proceed from the facts, go deep into the enterprise and obtain first-hand information. Only in this way, good preparation is the basis for making a good corporate promotional film. Pre-planning is the soul of the whole film, because the whole shooting, including post-production, is implemented around the guiding ideology of pre-production, so good pre-planning is an important factor affecting the price of promotional films. Second: whether the mid-term shooting is expensive or cheap mainly depends on the use of photographic equipment, photographers and photographic AIDS. According to the definition, photographic equipment includes digital DV, HDV small high definition, broadcast standard definition DVCAMBETCAM, broadcast high definition series and even film machine. The higher the picture definition, the better the picture effect of the corporate promotional film, and the higher the same price. A popular corporate promotional film usually uses DVCAM, that is, broadcast-level standard definition numbers, or analog BETA. High-end corporate promotional videos only consider high-definition digital movies or movie machines. The difference of these devices will lead to the difference of shooting quality, definition and color. There are more or less auxiliary shooting equipment, such as elevators, rocking rails, studios and so on. These devices directly lead to the flexibility of shooting pictures, whether the lens is atmospheric and so on. In addition, it is the difference in personnel. For example, photographers, lighting engineers, advanced, intermediate and even amateur. Then different levels of commission must be different. Moreover, some high-grade corporate promotional videos even use professional directors, producers, makeup artists, and sometimes actors, production designers and other on-site staff. People of different levels and grades have a direct influence on the filming, and their ideas, creativity and shooting techniques are directly reflected in the film. Third: post-production. On the other hand, self-portraits of beautiful women in makeup are also beautiful. After the promotional film is filmed, there will naturally be a lot of post-processing. Post-production includes nonlinear editing, 2D and 3D animation, screen color matching and special effects synthesis. Besides, editing is also editing. It can be divided into rough cutting and fine cutting. Whether the edited film is natural and smooth, the plot is vivid and the montage technique is skillful depends on the level of technicians. Besides, the production of two-dimensional animation is generally quoted according to the difficulty of two-dimensional animation. Two-dimensional animation generally refers to flash, and three-dimensional animation generally refers to animation made by 3D and maya. Among them, maya's animation is the most realistic and therefore the most expensive, 1 sec =24 frames. That is, 24 frames in the film. Finally, talk about special effects synthesis. In fact, special effects synthesis is to synthesize animation, subtitles, music and pictures into a real movie. This step is the last step of the whole promotional film. It is a concentrated expression of the overall effect. If the special effects are synthesized well, the whole promotional film looks more comfortable and impressive. Therefore, including pre-planning, intermediate shooting and post-production are the main factors that affect the price of promotional videos. Using H5 page, Yi Qixiu can easily enter Baidu Library and view the complete content >

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Production skills of promotional film

When making promotional videos, we should pay attention to the composition of graphics, the coordination of points, lines, surfaces and paintings, the collocation of colors, the arrangement and position of words and the size of fonts. The propaganda film made in this way has aesthetic feeling and visual impact.

The promotional film should be "targeted", that is to say, the promotional film must conform to the characteristics of the client company, and it should not be too lively if it is serious. In addition, we should pay attention to the overall atmosphere.

Details determine success or failure. Many works are important as a whole, but to be touching and truly successful, there must be unique details, and this detail is not a dispensable foil, but a key part of the soul of the work. More profoundly, each of us has our own personality and thoughts, which will be revealed inadvertently. This is the detail.

In addition, the creativity of promotional videos should be based on execution. Unrealistic ideas can only be the premise of creativity. The beginning of true creativity is based on execution. Creativity is useless if your current environment can't meet your ideas, technology, equipment and time.

Creativity and ideas are the key to making promotional videos. A successful propaganda film should understand the principle of "three points of technology and seven points of feelings", and pay more attention to cultivating one's comprehensive quality and self-cultivation, so as to master and control different types of programs and clearly have substantive contents in words. Attitude is also very important for us to shoot a good promotional film. If you only regard this job as a job, your creative realm will be limited. Everyone has his own ideals and love for his career. Compared with other posts, editing work is harder and more deserted. But since we have chosen the editing post, we must be strict with ourselves and do every link well. The so-called "success comes naturally", if you want to do it, you must do your best and satisfy yourself, so that customers and