Brief Introduction of Xiaohuxian Winery

Yunfeng Liquor Industry relies on the unique vermilion soil in Chishui River basin, high-quality specialty waxy sorghum, pure and sweet water and other natural conditions, inherits the traditional brewing technology accumulated for thousands of years, and combines modern biotechnology to brew a unique Luzhou-flavor small confused fairy wine in the specific environment of natural caves. Its wine is clear and transparent, with pure and rich cellar aroma, soft taste, sweet and refreshing taste, lasting fragrance and long aftertaste; It can be said that "wine is not intoxicating, but people are intoxicating", which is a fine wine that inherits Chinese wine culture. The market positioning is suitable for brand tension, so that the small confused fairy wine can be promoted to a higher consumption level. The brand's unique cultural connotation and market strategic design determine that its best positioning should be middle and high-grade wine. If the way of blocking the reserve price is adopted, it will not only be inconsistent with the brand cultural positioning, but also difficult to produce even short-term scale market effects like brands such as Qin Chi and Confucius, so as not to lose them; If we take the road of high-end and high price, the support of brand connotation seems to be insufficient, and the market risk will be difficult to grasp because of the strength of competitors. The market effect proves that it is a correct decision to position the small confused fairy wine in the middle and high price range. As far as its price in the market is concerned, it greatly exceeds the famous wines of many old countries and is worth pondering.

Fifteen years of silly fairy wine.

Packaging connotation:

Color:

Box: luxurious laser red gold covers the whole wine box, which is dignified and festive;

Wine name logo: solemn gold-plated color, rough song font; Attached to the lower right corner is a bell with a gourd seal engraved with the word wine, which is correct, elegant, harmonious and exquisite.

Pattern form: Xiangyun reflects the bright moon; The moon is shining high; Be happy with the best; Love comes from the heart.

Bottle image:

Looking around: it looks like a water drop, slim and graceful, and extraordinary;

Top view: the mouth is small and the belly is big, which has the function of gathering blessings and hiding treasures.

Overall image: flowing, festive and elegant, harmonious and exquisite, elegant and elegant.

Shi nian Xiao Hu tu xian JIU

Packaging connotation:

Color:

Box: festive China red covers the whole wine box, which is elegant and gorgeous, beautiful and generous, with strong visual impact and strong vitality.

Wine name logo: elegant and noble rose red, thick song font; There are golden auspicious clouds reflecting the moon, bells and quicksand patterns directly below, which are full of peace and rich oriental traditional charm. The whole logo is simple and clear, with smooth lines and steady movement.

Pattern form: Xiangyun is overjoyed, with streamers and Gankun in the cup. It was originally Sheraton.

Bottle image:

Look at it: it looks like a drum chime; Wise men sit on auspicious clouds;

Top view: seemingly square but not square, round and square, containing the golden mean philosophy of life.

Overall image: Xiangyun is elegant, festive and peaceful, resplendent, full and dignified.

Sauce-flavored little confused fairy

Originated in Chishui.

Water is the blood of wine. Good wine has a good spring. Maotai-flavor little confused fairy wine is produced by Meijiu River. The deep valley springs used for wine-making in Chishui River basin are sweet and refreshing. After hundreds of millions of years of red soil infiltration, it is rich in many beneficial trace elements such as potassium, calcium, zinc and strontium, which makes the wine taste mellow and sweet. Chishui River is the birthplace of Maotai-flavor liquor because of its unique geographical conditions, climatic conditions and microbial population environment.

Ecological red grain

Food is the meat of wine. Maotai-flavor small confused fairy wine is a good wine with glutinous sorghum "Red tassel" produced in northern Guizhou as raw material, pearl color and full and uniform particles. Natural planting, high nutrient content, good waxy property and cooking resistance. Phenolic compounds produced after cooking and fermentation can give jade liquid a unique flavor.

High temperature koji making

Flexion is the bone of wine. The koji-making of Maotai-flavor Xiaohuxian wine adheres to the traditional technology, selects the best wheat, treads on the koji manually, and ferments at 65 degrees for 40 days. Daqu is rich in glucoamylase and strains, which creates a unique style of Maotai-flavor that is not burnt or bright.

Hongshajiaochi

Pit is the soul of wine. The pit is built with Danxia red sandstone unique to Chishui River basin. The fine texture of red sandstone is beneficial to the attachment and growth of microbial population. After the fermented grains entered the cellar, various microbial strains fermented under anaerobic conditions to produce various acids and esters, which made the wine have elegant cellar bottom aroma.

Traditional handicrafts

Maotai-flavor small confused fairy wine is produced in Tucheng, a thousand-year-old town on the Chishui River. It belongs to Xi in ancient times, Ba County in Qin Dynasty, Qianwei County in Han Dynasty, Linzhou in Tang Dynasty and Zizhou in Northern Song Dynasty. It is the oldest town in Chishui River. The "gourd sauce wine" praised by Emperor Wu of the Han Dynasty is the sauce-flavored wine in this area today. The technology of Maotai-flavor liquor is complex, involving secondary grain feeding, nine steaming, seven wine taking, Dragon Boat Festival koji making, Chongyang sand releasing, high-temperature heap fermentation and high-temperature wine taking. Maotai-flavor little confused fairy inherits history and is brewed in strict accordance with Maotai-flavor technology, which has become the essence of high-quality Maotai-flavor liquor.

Cave wine storage

Storage is a necessary process of maotai-flavor liquor. Wine is naturally aged in containers, with constant temperature and appropriate humidity in natural caves all year round, and there are rich kinds of microorganisms in the air, which has a unique effect on the aging and aroma of the original wine. Maotai-flavor small confused fairy wine has been stored in natural caves for more than three years, with mellow body and coordinated and lasting aroma.

Extraordinary quality

52% Maotai-flavor small confused fairy wine has its own flavor and taste. Relying on the unique advantages of brewing in Chishui River basin, it inherits traditional techniques, strictly follows solar terms and seasons, and is a unique wine stored in caves. It has outstanding sauce flavor, elegant and delicate, long aftertaste, lasting fragrance in an empty cup and comfortable after drinking.