On the fifth day of the first month, how to write the advertising copy?

The fifth day of the first month is a well-known day to greet the god of wealth, and it is also the flavor of the new year. Then, as a copywriter, how to use the hot spot of "God of Wealth Day" to write an advertising copywriter to introduce God of Wealth?

We can look at the copywriting of these three brands on the fifth day of the first month of this year and learn how they use copywriting to meet the god of wealth.

1, durex

The fifth day of the first month: pick up the god of wealth and make progress every day.

Durex's copy of "God of Wealth" first chose a warm background color, which was very festive and in line with the festive atmosphere. Secondly, I integrated my own products and personified them, becoming a god of wealth with a strong concept of product integration. Finally, this sentence is very meaningful. "Gold" conforms to the characteristics of the god of wealth, that is, there must be a lot of money. The homonym of "gold" and "essence" represents the characteristics of their respective products. Well, you can make up this by yourself, adults understand.

2, ofo bike-sharing

On the fifth day of the fifth lunar month, avoid showing off your wealth. There are two taboos today: don't show off your wealth in front of the god of wealth, and don't waste it riding a yellow car.

Similarly, first of all, let's look at its background color and choose our own yellow tone as the main color, which is in line with our own brand tonality and festive atmosphere. Secondly, a god of wealth in the middle, carrying a big bag of money and riding a small yellow car, seems to have come to give you money, which means a lot. Finally, the content of the text copy is very interesting to integrate into its own product "Little Yellow Car", which is very good.

3. McDonald's

Get together for coffee and get rich.

Madonna's copy, the first sight is a scene full of festive atmosphere. First of all, the main color of the background color is warm red, which is in line with the festive atmosphere. Secondly, in the picture composition, the god of wealth and the house are interestingly integrated into their own brand logo. In addition, the whole picture is full of vitality, a scene of spring, spring flowers meet the god of wealth, full of vitality. Finally, it depends on the copy, and it is irreplaceable to adopt the form of couplets and reasonably integrate into your own product "coffee".

Well, after reading the above three copywriting, you can sort it out and connect the god of wealth with copywriting, which can be considered from three aspects: main color, picture composition and text copywriting content. At the same time, we also need to use our knowledge about copywriting and how to write copywriting. The specific details and steps are also mentioned in my copywriting training course, so I won't say much here.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).