Traditional Culture Encyclopedia - The 24 Solar Terms - Sales skills and vocabulary

Sales skills and vocabulary

Sales Skills and Language (1): The sales language skills of absolute closing.

Sales is a game, and heroes are based on results. Sales means that the sales process is useless without closing a deal, but customers are always not friends enough and often play suspense. Therefore, only by trying to untie the knot in the customer's heart can we close the deal.

1. Customer: I need to think about it.

Countermeasures: Time is money, so it's now or never.

Method 1: Inquiry method

Usually, customers are interested, but they may not be clear about your introduction, such as a certain detail, or what to say (no money). Find out the right medicine (Sir, you need to think about what I didn't explain clearly just now, but add an expression to avoid being too straightforward)

Method 2: Hypothesis method

Assuming that the transaction is completed immediately, what benefits can the customer get? If they don't complete the transaction immediately, they will lose something. Take advantage of people's hypocrisy to think about making a deal (Mr. So-and-so, you must be very interested in our products. Assuming that you can get XX gifts when you buy at the moment, we may only have a promotion once a month. At this moment, many people want to buy our products. Now you might as well try our products. Opportunity is rare+emoticon)

Method 3: Direct method

Usually, you decide the customer's situation and ask the customer questions directly, especially when the male buyer has money. You can directly provoke him and force him to pay (seriously, sir, it's money or you want to avoid me, so you just want to think about it).

Customer: It's too expensive.

Countermeasure: You get what you pay for, but it's not expensive at all.

Method 1: Comparative method

Compare similar products (our products are much cheaper than those of XX brand on the market, and the quality is not to be said)

Compared with other products of the same value (such as Nanna soap, which has different functions and products, it is not practical to buy three pieces of soap for whitening, acne removal and blackhead removal, although it is more expensive than ours, and our soap is versatile and convenient to go anywhere).

Method 2: Disassembly method

Disassemble several parts of the product, saying that each part is not expensive, but it is cheaper together (efficacy, whitening acne, fading acne marks, washing hair and brushing teeth)

Method 3: Average method

Dividing the price into months, weeks and days is worth buying for a long time (128 divided by 45 is 2.8 cents a day, and 1.4 cents twice a day, if it is less than one dollar for two months).

Method 4: praise method

Through praise, customers have to pay for their own face (at first glance, you are a person who pursues life and pays attention to appearance. Such a good multi-faceted product can't be reluctant to buy it, depending on your well-maintained skin or sweet voice.

3. Customer: The market is depressed.

Countermeasures: buy when it is bad and sell when it is good.