Jewelry store Qixi Valentine's Day activity plan

In order to ensure that work or things can be carried out in an orderly manner, it is often necessary to make detailed preparations in advance. Planning refers to the planning tool of action. So how should we make a plan properly? The following is my carefully organized Valentine's Day activities plan for jewelry stores. Welcome to learn from it, I hope it will help you.

Jewelry Store Valentine's Day Activity Plan 1 1. Activity Time:

20xx August 9th (Valentine's Day in China)-August 9th

Two. Theme of the event

The sweet-talking rose-XX jewelry conveys your love.

Three. Activity background:

Every festival, August 9th (Chinese Valentine's Day)-August 9th, xx is connected, Valentine's Day is an excellent time to express love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. What people think most at this time is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers. ), so we cater to this kind of psychology. In particular, a novel and unique gift, the sweet-talking rose, is introduced, so that people can express their love and gratitude for their lovers or lovers with the sweet-talking rose while giving gifts, so that XX jewelry can be attached with emotional significance, impress consumers' hearts with emotional appeals and win with emotional marketing.

Four. Purpose of the activity:

1. Increase the popularity of the store during Valentine's Day through this activity;

2. Improve the local popularity of XX jewelry brand and seize market share;

3. Further improve the brand reputation of XX jewelry for long-term promotion and sales.

Verb (short for verb) activity:

1. Activities:

(1) On August 9th, an activity advertisement was published in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Love Rose-XX Jewelry Delivers Your Love";

(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.

2. Counter promotion:

Where you buy 1000 yuan or more in XX jewelry store/counter, you will be given a "love rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them together with jewelry, so that lovers or lovers can get noble diamonds at the same time.

3. New list:

A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.

Propaganda and popularization of intransitive verb activities

(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;

(2) Network promotion: combining with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;

(3) All partners should pay attention to the contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion;

Seven. Activity budget

leave out

Jewelry Store Tanabata Valentine's Day Activity Plan II Activity Background:

Romantic Valentine's Day has become the best time for men and women to express their love in China, and jewelry is the best gift to express their love.

Activity theme:

Xiang yue Jia Rui romantic life

Activity time:

22-26 August

Activity content:

Yellow platinum:

1, thousands of gold discount 10 yuan/gram platinum discount 30 yuan/gram.

Diamond ornaments: 10% off the audience, love forever.

1, "Eternal love"-the diamond ring bought for each couple is engraved with the name, advocating eternal love. And issue a "love to the depths" card.

"Love goes deep"-when the crystallization of love is born, you can receive thousands of gold zodiac pendants with the "Love goes deep" card. (within 2 grams)

Where there is love, there are miracles.

If you buy jewelry, you can send it yourself, and we will send the flowers to the person you want at the time and place you want.

"Sweet words convey the truth" We will design some beautiful cards and send your sweet words and flowers to the people you want to send.

3." 1 1 Don't give up "

Kerry Diamond Jewelry has launched a special package of "1 1" to let you experience different love.

Jewelry Store Tanabata Valentine's Day Activity Plan 3 Activity Theme:

Qian shou Lao Fengxiang auspicious lifelong companion

Activity time:

22-26 August

Activity content:

Yellow platinum:

Gold and platinum consumption is over 1500 to send diamonds to 77 yuan.

Gold and platinum spend more than 3000 yuan to send 177 yuan diamonds.

Gold and platinum cost more than 4500 yuan to send 277 yuan diamonds.

And so on.

Silver ornaments:

Lao Fengxiang's silver jewelry is 10% off the audience.

Diamond jewelry:

Choose a series of products, named "always holding hands", and prepare wedding souvenirs.

1, Meeting Lao Fengxiang-The Agreement of Life

Anyone who buys the "Hand in Hand Forever" series of diamond products can get a wedding gift worth 288 yuan from Laofengxiang Jewelry Store.

2. Meeting Lao Fengxiang-The Seven-Year Itch

Anyone who buys the "Hand in Hand Forever" series of diamond products can get a wedding anniversary gift worth 588 yuan from Laofengxiang Jewelry Store.

You buy diamond ornaments, I will give you gold.

Where diamond products are purchased, the actual payment is 20xx yuan, and a red rope thousand gold bead bracelet is presented.

If you really pay 5000 yuan, you can get two bracelets of red rope and thousands of gold transfer beads.

The actual payment is more than 8000 yuan, and three bracelets with red rope and thousands of gold beads are presented.

4, Lao Fengxiang diamond specials

Tanabata Valentine's Day, featured two kinds of diamond ornaments, with a special price of 7.7%.

Activity preparation:

1, store layout, store door with pink heart-shaped arch.

2, gift customization, with the wedding anniversary, eternity as the theme.

3. Activity promotion: You can send short messages in the early stage of the activity (the number of each store is about 20,000, and the two stores in Lixian County are combined. )

4. Online publicity: Changde Forum, the same city trading network and other publicity.

5, DM single publicity.

Jewelry Store Tanabata Valentine's Day Activity Plan 4 I. Activity Ideas

Xx is Valentine's Day, and Valentine's Day has become one of the necessary festivals for couples.

Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.

Second, the activity time

X month x day -X month x day

Third, the theme of the event

Love you forever, accompanied by true love.

Four. Activity content

Each shopper will be given a rose, and the customer will be given a red envelope (a coupon worth xxx yuan).

1. "Love you all your life, destiny takes a hand this life" strives to create an elegant and romantic wedding for you without worrying about spending money.

Anyone who buys a couple's ring in our shop is half price.

Anyone who buys other diamond ornaments in our shop will get a set of customized wedding dresses worth 3700 yuan.

Anyone who buys other diamond ornaments in our shop will get a set of romantic wedding photos worth 5700 yuan.

Anyone who buys other diamond ornaments in our shop 17000 yuan will be given a honeymoon double.

2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.

Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints.

The jewelry company promises that after four years, we can recycle the purchased products at the original price with the relevant documents. If you don't want to recycle, you can send a piece of jewelry worth RMB. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years.

3. "Romantic Festival, Jade and Marriage"

During the activity, the freezing point price of gold will benefit the whole city, with a profit of 0, and X yuan will be bought for jade and silver ornaments.

4. "Valentine's Day rush"

During the activity, a special gold-inlaid jade snapping meeting will be held every day 13- 14. The original price of RMB and RMB is only xx yuan and xx yuan, and 13 pieces and 14 pieces will be sold in each snap-up, and they will be snapped up within a limited time until they are sold out.

Note: Every time you go to the snap-up meeting, you should advertise 15 minutes in advance to ensure that friends inside and outside the store can hear it.

Jewelry Store Tanabata Valentine's Day Activity Plan 5 I. Purpose of the activity

1, improve brand awareness, reputation and praise.

2. Increase product sales.

Second, the activity time

9/X- 12/X

III. Contents of activities

Gold per gram discount 10 yuan (50% off the production cost).

Platinum offers a discount of 50 yuan per gram

Gold trade-in is free of depreciation charges (domestic gold is free, foreign gold is free 15 yuan).

It's up to you to discount the rest of the goods (put some balloons above the counter and put a few numbers in it to represent the discount he bought).

Customers who spend more than 5,000 yuan will be given 500 yuan Jade Voucher.

Jewelry Store Tanabata Valentine's Day Activity Plan 6 I. Purpose of the activity

1, improve brand awareness, reputation and praise;

2. Increase product sales.

Second, the theme of the event

* * * The poem "Love" and "Flower" means walking on Qixi.

translate freely

Poetry:

Poetry and songs are always the hobby of literati and poets; Shaking one's head, waving one's hand and wagging one's tail are also the image expressions of these literati and poets. Scholars are also symbols of civilization in a sense, and they represent the spiritual civilization of an era. Therefore, in order to attract the participation interest of these literati, it is necessary for us to set up some cultural sections.

Love:

A love word interprets all the "love" in the world, including love, affection, friendship and other feelings. It can be seen that the connotation is wide. * * * Cherish every feeling in the world and thank every feeling in the world. Therefore, * * * has become the embodiment of "love". Where there is love, there is convenience * *, where there is light, there is * * *. * * * is the "messenger of love". With such a profound connotation, it is possible for us to make * * a famous saying similar to "giving gifts with melatonin". Now, let's not criticize whether melatonin advertising language lacks creativity. Judging from its monthly sales volume, such a slogan is successful. After all, it is correct that advertisements that can create sales are good advertisements.

Flowers:

Where there are lovers, there are flowers; Where there are flowers, there are lovers. It can be seen that the meaning of flowers on lovers is so different. Here we also pick flowers as a theme of this activity, which is very necessary.

Meaning:

Poetry, emotion and flower meaning come from the homonym of poetry and painting. The meaning originally had no special meaning, but when used here, it extended a special meaning and a special function. That is a series of functions. From the whole activity, a word "meaning" connects scattered small fragments into a whole. A word "meaning" also runs through the ongoing activities, which can be described as a meaningful life activity culture.

flood

Steps:

In itself, it gives people a very distant and romantic feeling. Poems with "love" and "flowers" added in front of them are like an elegant angel floating towards us with poems of "love" and "flowers". Beautiful angels have brought us the beauty of civilization, true love and flowers on earth. Are you really willing to waste such a beautiful day? If you don't want to, then do it! On the other hand, the use of "Zou" also makes the whole idea lively, moving and vivid.

Third, the activity time

20xx July 30th

Fourth, the venue

* * * The selling point of jewelry in North China

Verb (abbreviation for verb) is the co-organizer of the activity.

Major news media

Sixth, the details of the incident.

1, poetry

Collect works about "poetry" for the society.

Requirements: The works mainly reflect fashion culture (jewelry), and each person is limited to 1-3 pieces.

Evaluation method: All manuscripts are selected by experts hired by * * * *, and the China Poetry Society will organize experts for final evaluation. The results of the competition and the winning works will be published on the website.

Award setting:

First prize, bonus * * *;

Three second prizes, prizes * * *;

Ten third prizes, prizes * * *;

Twenty Excellence Awards, Awards * * *

Time and address:

(1), and the deadline is July 3, xx1day.

(2) Submission address:

(3) The awarding time is to be determined.

2. Love

A love story explains all "love" in the world. With love, the world is full of sunshine.

On this day of love, * * * dedicates love and enjoys it with you.

Jewelry Store Tanabata Valentine's Day Activity Plan 7 I. Promotion Purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20xx x month x day -x month xx day

Third, publicize the agenda.

20xx x month x day -x month xx day

Fourth, the promotion theme

1, show love is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on. Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. This part of products can use this activity to protect capital and make consumers feel really affordable.

2. Theme display: X month X day -X month xx day

Each store displays the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the window display. If there is no window, the storefront can be displayed in a conspicuous position.

Requirements:

(1) Valentine's Day theme display, focusing on exquisite ornaments in the store.

(2) Every shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make the price list of "affectionate headdress bouquet", prepare the packing box and wrapping paper in advance, and make good packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion

1 couple balloons: make 100-200 balloons, which will be used for the store's Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

2. Give a membership card: Anyone who buys a series of Valentine's Day products (unlimited amount) can get a membership card. (Time: August 7th-13) Pay attention to the registration of membership card information. )