Traditional Culture Encyclopedia - The 24 Solar Terms - Design elements of advertising graphic design

Design elements of advertising graphic design

Doing graphic design is not only to master PS, AI, CD and other software, but also to understand what a good design is.

Good design is not only as simple as beauty, atmosphere and fashion, but also a higher level with connotation and culture.

How to realize cultural connotation? We should learn from China culture and find out the design elements of China culture, such as Tao, Tai Chi Yin and Yang, Five Elements, Eight Diagrams, Jiugong, Zodiac, Twenty-four solar terms, Sixty-four hexagrams and so on.

Know what colors and graphics are used in what industries. Understand their logic and avoid wrong colors, shapes and design meanings.