Valentine's Day activities on Tanabata

In order to effectively ensure the quality level of activities, it is often necessary to make an activity plan in advance, which is the detailed rules, steps and arrangements for specific actions of an activity. So how should the activity plan be formulated properly? The following is the activity plan of Valentine's Day on 202 1 Tanabata (generally 5 articles), which I collected, hoping to help you.

Valentine's Day on Qixi 1 Theme:

XX beauty salon chain, spend the romantic Tanabata with you.

Location:

XX beauty salon chain store

Activity time:

August xx to August xx, xxxx

Active object:

People between the ages of 20 and 50

1, hand out leaflets in the crowded area near the beauty salon chain half a month in advance.

2. Prepare exquisite small gifts and give them to female customers during publicity.

3. Put up posters and issue coupons in the community and campus.

4. On the day of the activity, couples who come to our store can get a massage from a professional foot technician and enjoy a 7.7% discount.

Discount promotion is the most commonly used promotion method in beauty salon chain stores. On Tanabata, we offer preferential services to customers at a discount, which can attract a large number of tourists. Qixi promotion should highlight the cultural atmosphere of Valentine's Day. This day is a day for couples to get together, and beauty salon chain stores should take this as the theme, so that both male and female couples can enjoy the benefits and benefits brought by the "Romantic Tanabata" activity.

A journey of a thousand miles begins with a single step. On the romantic Tanabata Day, beauty salon chain stores can launch "foot care" preferential activities, which can make our customers really feel the benefits and care. Details are as follows:

1, discount promotion-foot physical therapy massage;

2, bundled promotions-men's and women's beauty packages.

Tanabata promotion, beauty salon chain stores should change the previous marketing plan and "bundle" male and female couples together to sell them. For example, Valentine's Day launched a "beauty package for men and women". On the seventh day of July, couples who buy this package can enjoy a SPA treatment and a Chinese medicine full-body massage, and get a VIP experience card for free. This package is aimed at couples, so it belongs to two-person consumption package, and both men and women can use it when spending.

1, beauty salon chain stores can cooperate with nearby flower shops, and give 99 roses to couples over 1000 yuan on the day of the event.

2. The packages launched by beauty salon chain stores must have a time limit, preferably within one to three months, after which they will be invalid.

3. Before the activity, decorate the storefront with flowers and balloons to create an atmosphere for Valentine's Day activities.

4. Give employees some small gifts on Valentine's Day, such as chocolates and flowers, so that employees can also feel the care and love of beauty salon chain stores.

5, beauty salon chain promotion, must be targeted, remember not to grandstanding.

Qixi Valentine's Day activity plan 2 activity theme is:

"Meeting in Yicheng xxxx, the fate is in xxxxxxxx"

Organizer:

Xxxx Provincial Tourism Bureau xxxx Municipal People's Government

Organizer:

Yixiu District People's Government

Activity time:

Xxxx-3 1, June 30th, xx.

The whole activity is divided into the following four stages:

(1) event preparation and publicity (August 30-7)

1, press conference activities. On July 8, a press conference was held in xxx and other places, inviting the news media to carry out pre-publicity activities.

2. At the same time, launch a press conference and run through the whole activity, publicize the origin of xxxxxxxx Tanabata Valentine's Day, and further build a cultural brand of "love".

(2) Theme Day (August X to August X)

1, Valentine's Day Theme Day and Opening Ceremony. At 9: 09 am on August X, the first opening ceremony of China Qixi Valentine's Day was held in xxxxxxxx scenic spot.

2, Shanghai educated youth magazine, educated youth tourism alliance listing, Tao Xingzhi patriotic education experimental base awarding activities. On August 6th, it was held in the conference room of the scenic spot 10: 18.

3. Tourism commodity exhibition activities. On the morning of August 5th, 10: 18 was held in xxxxxxxx scenic spot.

5, "bathing in love" hydrophilic activities. August 6th afternoon 13: 09 in Xianlong Lake Scenic Area.

6. "Wind and rain" mountaineering competition. It will be held in xxxxxxxx at 9: 09 am on August 6th.

7. "Dragon and phoenix are auspicious, love the world" activity. At 09: 09 a.m. on August 7th in xxxx Scenic Area.

On the evening of August 6th, 19: 00, a special party was held in Yan Fengying Grand Stage.

(III) Theme Month (August1-September 30th)

1, "Love" brand theme month activity. All participating units jointly launched a "love-seeking" trip, packaged tourism products for joint promotion, and the planning units continued to publicize in the news media, cable TV and the Internet to expand their influence.

2. Business forum activities. At 8:30 am on September 23rd, a tourism enterprise was organized to be held in xxxx Villa.

(4) Planning and Marketing (September 30th-65438+February 30th 3 1) Tourism enterprises jointly launch tourism products, mainly planning and marketing.

Qixi Valentine's Day Activity Plan 3 Activity Theme:

"Qixi Valentine's Day-Express Your Love" Activity

Active object:

/kloc-customers over 0/0000 (lover/parents/children/girlfriends/friends)

Activity scale:

According to the actual number of people

Location:

Network hall

Activity purpose:

1. Effectively maintain existing customers and increase customer viscosity;

2. Marketing our products to increase balance;

3. Counter-measures by other banks to realize the asset transfer of customers.

Significance of the activity: Taking photos for customers (lovers/friends/parents/children/girlfriends) through the outlets, holding photo giving activities and flower sending activities, symbolizing sincerity and love, thus increasing customers' satisfaction and loyalty to the outlets.

Why do you want to carry out Qixi activities?

Tanabata is called the Valentine's Day in China, bearing people's good wishes for "love". How to make customers have an unforgettable day? Outlets can take the opportunity to build such a platform, so that customers can fall in love with Tanabata and be moved to Tanabata, thus increasing customers' viscosity and satisfaction with outlets.

At the same time, outlets can arrange the fixed investment and insurance explanation of bank product funds in time, so that customers can buy a guarantee for their loved ones, effectively publicize products and related value-added services, and promote the achievement of product sales.

How to prepare in the early stage of Qixi activity?

Chinese Valentine's Day, what preparations do we need to make? It can be done from four aspects: invitation preparation, material preparation, staffing and venue layout. Details are as follows:

0 1, invited to prepare

Customers with assets of more than 65,438+0,000 in our bank can be invited by phone, SMS or WeChat official account, and the invitation content focuses on the feedback of this activity. The invitation time is suggested to be one week before the event.

02, material preparation

Publicity items (leaflets, Yi Labao, fluorescent boards, ribbons); Consumables (paper towels, business cards, paper cups); Document forms (customer sign-in form, questionnaire); Others, such as roses and polaroids (for taking pictures as a souvenir).

03. Staffing

There are 3 people in the lobby, including 1 person in charge of introduction, 1 person in charge of gift distribution and 1 person in charge of host. Third-party personnel participate in the cooperation (flower shop teacher, photo studio photographer).

04, site layout

In terms of location arrangement, it is suggested to hang a banner at the entrance of the hall, and the copy content is "Chinese Valentine's Day-Confessing Your Love", which will be placed three days in advance. At the same time, it is suggested to decorate the hall with flowers and love, which can also be used as the background for taking pictures while setting off the atmosphere. In the customer waiting area, it is suggested to put four in Yi Labao (two in series activities and two in bank products), and ask customers to sign and take photos at the sign-in desk.

How to conduct on-site marketing and post-follow-up?

How to do a good job in on-site marketing and follow-up during the event? We can make the activities more orderly through the analysis of "pre-activities, on-site marketing and post-follow-up".

0 1, before the event

First of all, we inform and invite existing customers through SMS, WeChat official account, telephone and WeChat. At the same time, we can also design corresponding activity games on WeChat to attract more customers to participate.

Secondly, the position publicity in the business outlets, including the rolling publicity of electronic screen information at the door of outlets, the Yi Labao publicity activities in the lobby, and the one-on-one notification of visiting customers. One-on-one publicity visits to customers can help customers better understand their needs and activities. Increase the vividness of the activity, make the activity more marketing atmosphere, and help the outlets to obtain visiting customers.

Third, a few days before the event and on the day of the event, we will publicize the event in the communities around the outlets to attract more people's attention and participation. Activities should be publicized in advance and along the community, which can lead to the benefits of activities in the community, let more people know the brand of outlets and the theme of activities, and create a good atmosphere for activities. This is one of the effective ways in previous campaigns.

02, on-site marketing

At the beginning of the activity, the host introduced the purpose of the activity, the way to obtain the qualification to participate in the activity, and the activity process. In the process of information registration, customers' financial needs are investigated through questionnaires, and intended customers are tapped. When customers are waiting in line, the host introduces similar activities and services related to theme activities in the past with the help of the activity exhibition area and gift exhibition area, and introduces a series of value-added services, so that customers can have a preliminary contact and understanding. Stimulate customer participation through live interactive games and award-winning question and answer sessions.

03, follow up later.

Tanabata will summarize the activity process, sort out the results of the activity, sort out the list of on-site transactions and intended customers, and distribute the intended customers to everyone; Discuss follow-up speeches and make follow-up plans in the later period; Practice the follow-up speech every morning, report the follow-up results at night, and summarize the follow-up results after one week.

Precautions for activities

First of all, we must pay attention to the publicity in the early stage of the event, which is the basis for laying the foundation for the number of customers we visit; We also need to collect and archive the information of customers who participate in the activities, and track it by special personnel. In the later follow-up process, it is necessary to understand the potential needs of the intended customers, pay attention to the contact frequency, and do a good job in continuous customer maintenance.

Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:

First, the activity time:

August 16

Second, the activity name:

"Love is Tanabata, meeting the stars"

III. Contents of activities

3. 1 "The more beautiful the night, the more lonely Tanabata" is a large-scale intimate dating party with perfect talents and beautiful appearance.

The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site.

All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2 Guest Room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3.3 Catering:

Galaxy restaurant launched

277 yuan Valentine's Day package (including two-person package, one red wine and one rose);

577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bouquet of roses and a box of chocolates);

777 yuan Valentine's Day package (including value-added double package, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store).

On the day of the activity, you can get a rose by spending all the money in 77 yuan in X Restaurant.

Fourth, the implementation details

1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

3) Please ask the Finance Department to inform all food and beverage cashiers and make discounts.

4) Please ask the front desk to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seats, 2 posters in the lobby and related publicity.

6) Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to decorate the venue.

Verb (abbreviation of verb) promotion and publicity

Posters and leaflets in hotels;

Hotel official website and friendly connection website;

X information port floating advertisement (one month);

X quarterly color edition +600 words soft text;

Fashion magazines are hard and soft;

Light box film along the street;

Target customer SMS.

Cost budget of intransitive verbs

Up by 2 yuan /500 PCs 1000 yuan;

20 boxes of chocolate 50 yuan 1000 yuan;

Lollipop 50 yuan 10 500 yuan;

Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants);

High-grade red wine 300 yuan 10 is 3,000 yuan (sponsored by red wine merchants);

Exquisite gift 200 yuan 200 RMB 40,000 RMB (sponsored by the enterprise);

Banner/poster 80 yuan;

SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan;

Ticket sponsorship for Dahe Xiudian performance (/kloc-within 0/00 votes, beyond replacement);

Jewelry sponsorship;

Small gift hotel stock gifts;

X is about 68,000 (total replacement);

Total: 2,500 yuan (excluding replacement).

Valentine's Day activities on the fifth day of Qixi I. Purpose of activities:

1, culture:

Let the outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.

2. Commercial aspects:

(1), through this activity, improve the brand appeal of xx bar in the surrounding industry markets;

② Increase the average daily turnover.

Second, the theme of the event:

Tanabata, in love.

20xx China Valentine's Day-Tanabata.

Registered members of 1 and xxx.

2. Moonlight Dating Alliance.

3. Special guest performer.

4. Other applicants.

Three. Activity mode and cost:

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2. Publish event information, contents and methods to the guests who recently visited the company through print advertisements, dj stations and led display screens.

Four. Activity arrangement

(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;

(2) According to the drawings, the Marketing Department shall make and install the advertising rack before July 23rd;

(3) The hall department and the private room department shall bring the staff to cooperate with the artists to do the yard arrangement work on August 1 day;

(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;

⑤ DJ station in the hall and the program department arrange the adjustment of music route and program during the activity, and report it to the general manager's program on the 24th;

⑥. The marketing department shall contact the advertising space before August 2nd to arrange rooms and meals;

⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before August 1;

⑧ All departments in our store made overall arrangements and unified 1 rehearsal activity flow.