The "outing" season is approaching, how should the landlord do a good job in the pre-publicity of the hotel?

It is suggested that this issue should be considered under the framework of marketing 4Ps model. 4Ps means product, price, distribution and promotion.

Let's talk about products first. Your product is residential leasing. The product positioning here includes two aspects, hardware facilities and environmental decoration. Do you pay attention to pastoral style? Or home style? In any case, it is suggested to make product features in at least one direction, which is also the highlight and focus of publicity.

The second is the price, which is related to your product and the strategy of your competitors. If there are many competitors, I suggest you set a middle price on the premise of ensuring a certain profit.

Let's talk about distribution first, which can be understood as advertising route here. If your main customers are urbanites, it is suggested to use new media to promote it, such as inviting some local tourists to experience it, or paying them to promote it in new media. Of course, 58 cities or other group buying platforms are also issued simultaneously, highlighting the characteristics, and fully referring to the strategies of other businesses before pricing. If it is a town crowd, it may be easier to spread the effect by traditional methods, such as open-air advertisements and publicity pages. Of course, it is also possible to combine the two.

Finally, promotion, which, combined with the actual situation, does not need to be reflected in publicity. After the guests really pay the bill, they can give some kickbacks or other extra services as appropriate, which can improve their satisfaction and reputation.

From a purely personal point of view, I hope I can help you and wish you good luck!