Why does this happen when I return to my hometown to buy a home in the Spring Festival of 2022?

In the past Spring Festival, people returning home will set off a wave of home ownership. People who work hard outside for a year will buy a house in their hometown with the money earned from working hard outside for a year. However, during the Spring Festival this year, the real estate industry was quite deserted, and the transaction data was also very bleak. There is even news that a real estate company in a certain place has laid off 60% of its staff, which also shows that it is deserted to return to home ownership.

There are probably several reasons for this situation. First, in recent years, in order to curb the excessive growth of housing prices, the state has adopted a series of real estate and monetary policies to cool down the fiery housing market, which has reduced the investment enthusiasm of some investors. The overall investment enthusiasm of the market is not high, and investors are in a wait-and-see state. This is an important reason for the low tide of returning home to buy homes during the Spring Festival.

In addition, home buyers returning home during the Spring Festival mostly occur in third-and fourth-tier cities. Because the medical resources, educational resources and infrastructure in third-and fourth-tier cities are far from those in first-tier cities, the housing market in third-and fourth-tier cities has been tepid in recent years, and investors' investment enthusiasm is not high, so most of the capital has poured into big cities.

In addition, in recent years, due to various reasons, developers often run away, thunderstorms, capital chain breaks, etc., especially the financial crisis of Evergrande some time ago, which makes people worry about real estate enterprises to some extent. Most buyers choose to wait and see, expecting to make a choice after the introduction of the follow-up policy. There is also the impact of the epidemic in recent years. All industries are not very prosperous, and the downward pressure on the economy is increasing. People will choose to keep some hot money in their hands instead of investing.

Moreover, due to the downward pressure of the economy, the state has issued a policy of not allowing the real estate industry to cut prices sharply to prevent panic, so real estate enterprises have not taken too many preferential policies and price reduction measures to attract consumers. This is also a major reason for the downturn in home ownership during the Spring Festival this year.