Who is the general director of the Winter Olympics?

The general director of the 2022 Beijing Winter Olympics is Zhang Yimou.

Introduction to Zhang Yimou:

China is the representative of the "fifth generation directors". His early films, such as Red Sorghum, Red Lantern Hanging High and Story of Autumn Chrysanthemum, won many awards at home and abroad.

Zhang Yimou was the general director of the opening and closing ceremonies of the 2008 Beijing Olympic Games, the main promotional film of Beijing's bid to host the 2022 Winter Olympics in 20 14, and the program "Eight Minutes in Beijing" for the closing ceremony of the PyeongChang Winter Olympics in 20 18.

Program design for the opening ceremony of the 2022 Beijing Winter Olympics;

The program design of the opening ceremony highlighted the concept and culture of the unity of human destiny, China promoting 300 million people to participate in the ice and snow sports, and people all over the world enjoying the Winter Olympics. As the opening day happens to be China's traditional 24 solar terms-beginning of spring, this important element will also be fully reflected in the program.