3.20 What does a red envelope mean?

20 Red envelopes refer to the red envelopes distributed in the promotion activities provided by major e-commerce platforms and mobile payment tools on March 20th every year, that is, the day of the traditional Chinese solar term "vernal equinox". This kind of red envelope usually consists of coupons or cash of different denominations, which can be used when buying goods or services, thus enjoying discounts or cash back.

Behind the 20 red envelopes, merchants use the traditional folk custom "vernal equinox" to pray for the festive atmosphere of spring arrival and harvest, and attract consumers to shop and spend money through red envelopes and other promotional methods. On the other hand, consumers can enjoy shopping by participating in these promotional activities, and at the same time, they can save shopping costs to some extent.

The "20 red envelopes" campaign is not only the focus of e-commerce platforms and mobile payment tools such as Alipay, but also a reference case for more and more offline businesses and enterprises to follow suit. This way of interaction between merchants and consumers is of great significance, both from the perspective of marketing and from the perspective of promoting consumer consumption.