What is the English full name of ip marketing?

The English full name of IP is intellectualproperty, which means intellectual property.

The IP mentioned in this paper refers to the influential and malleable brand image and other intellectual property rights, which help IP owners get huge profits through IP authorization, joint/cross-border cooperation, publishing, derivative development, exhibition activities, film and television cartoon adaptation and other channels and forms.

In form, intellectual property rights can be:

-Visual forms: visual images, expression packs, cartoons, animations, illustrations, artworks, games, film and television works, etc.

-Written form: characters, stories, live posters, novels, scripts, etc.

-Offline activities: exhibitions, pop-up advertisements, trade fairs, parties/parties/salons, lectures, plays/performances, music festivals, art festivals, etc.

-Institutional forms: institutions with a large number of fine contents, such as the Forbidden City, British Museum, Van Gogh Museum, National Geographic, HBO, Netflix, etc.