What new media can't be hot?

First, why do you want to chase hot spots

1, hotspots are the best explosion topics, and it is easy to have a large traffic base. It is good to make an official WeChat account from scratch.

2, high cost performance. The background and nature of the incident have been determined, and it is not necessary to invest a lot of manpower and material resources. Need a unique cut-in angle.

3, don't chase hot spots, no one else is watching.

(If you can't go to the scene, you can find participants to interview from the Internet. )

Second, what are the types of hot spots?

A. Event type (sudden/predictable; National/industry-wide)

B. Festival/anniversary types

C. article /H 5/ video/variety/video detonation type

D. Type of industry theme

A. Event type (sudden/predictable; National/industry-wide)

Sudden: Lu Han Guan Xiaotong/Dānlín derailed/Wang incident; Jiuzhaigou earthquake; The case of humiliating mother-social, people's livelihood, entertainment hotspots, McDonald's "golden arch"; Jay Chou's Little Fairy; Haidilao —— A Hot Topic in the Context of Internet

Predictable: Gravitational Wave, College Entrance Examination, Nobel Prize, Apple Conference, Oscar, Spring Festival Evening, Olympic Games. ....

After nine years, I still can't get out.

B. Festival/anniversary types

Festivals: Spring Festival, Women's Day, Valentine's Day, Qixi, Father's Day, Teacher's Day, May Day,+1, Double+1, Shuang Dan,

Mid-Autumn Festival, solar terms and various ethnic festivals.

Memorial Day: Leslie Cheung, Michael Jackson, Jobs, Malaysia Airlines, earthquake, Olympic Games. ....

It is not easy to make it too hot.

(Mi Meng: On Tanabata, I queued for divorce at the Civil Affairs Bureau)

C. Articles /H5/ videos/variety shows/movie bows | explosions

Middle-aged crisis, 20 million people pretending to live, "Luo" incident, Mi Meng's 50 thousand assistant, Li Wenxing incident. ....

H5: Tencent Monograph, Netease Journalism Department. ..

Change: Hip-hop in China

Movies: in the name of people, Game of Thrones, Ode to Joy, Chasing the Murder in the White Night, My First Half of Life.

(Mi Meng: In fact, 99% of autistic children can't draw.

GQ Fun If "in the name of people" shoots a small fresh meat version, these actors are the most suitable)

Industry topic

Internet: * * * Enjoy cycling, new retail, new features of WeChat, iphone, the glory of the king.

Different industries have different industry topics.

Third, matters needing attention in chasing hot spots

A. what is the most common mistake in chasing hot spots?

slow

B. what hot spots should/should not be pursued?

Be in line with one's position

C. what is the best time to catch up with hot spots?

Have a big judgment on the context of the Internet. The flow point is wavy, so we should grasp the highest point.

D. what is the best posture to chase hot spots?

4. What is the best posture for chasing hot spots?

A. Comprehensively sort out the whole story of hot events

B. The story of deeply protecting the hot people

C. Discuss from a hot topic or a certain angle (the group behind the Double Eleven)

D. In-depth analysis, analyze emotional related points and find the angle of topic selection.

Fifth, how to cultivate their ability to chase hot spots?

A. Pay more attention to the news of friends circle, read more hot searches in Weibo and read more books;

B. Observe, think, deduce, review and summarize;

C. Writing is a basic skill, information search is a necessary condition, clever cutting is the starting point of explosion, and empathy is a plus item;

D. Good new media operation is the perfect combination of empathy and topic selection ability.