How to run a bakery well

First, positioning: the positioning of the baking industry is generally divided into two types: high-end consumption or mass consumption. These two consumer groups directly determine the quality of products. This is very important and determines the direction of your future business strategy.

Second, site selection: First, choose the location of the store according to your own capital budget. According to the positioning of consumers, the site selection scope is concentrated around the business circle, high-grade residential areas and ordinary residential areas. We should be very careful not to change the original plan beyond our own budget, because many baking shops have died because of insufficient start-up funds.

Third, decoration: decoration can be simple but must have style. High-end customers often care not only about products, but also about the matching of consumption environment and identity. Although most mass consumers are mainly products, they are not decorated with quality and style, and it is not easy for people to remember, which is not conducive to management, brand building and development.

Fourth, operation: there are two kinds of operations in society now, one is waiting for customers; One is to circle customers. Nowadays, due to the change of lifestyle and consumption concept of mainstream consumer groups, the traditional business model of physical terminal stores has been greatly impacted. Due to the change of competitive environment, some people take conservative management and wait for customers to enter the store to buy products, while others take the initiative to go out and interact with customers, establish contacts, and strengthen brand promotion and consumer re-education with advanced internet tools, thus establishing a stronger consumption relationship with consumers.

5. Increase sideline business: Due to the business needs of eating and drinking and increasing income, as well as the possibility of consumers' own consumption, it is inevitable to increase sideline business, just as dessert cannot be separated from coffee and afternoon tea cannot be separated from hot drinks. Therefore, whether for the purpose of increasing income or brand building, it is inevitable to increase sideline production.

6. Service: Service is the basic condition of baking operation. It is also a prerequisite for increasing profitability, but it must be clear that only when there is more profitability will there be more investment in business principles.

Seven, supplier selection: just look at one point, that is corporate culture. Whether it is around products or around creating value. This is the most important point, because we all know that buying is better than selling. A good supplier can not only provide high-quality products for himself, but also provide more high-quality supporting services and create more commercial value. As long as you do the above seven points and run a bakery well, there is still no big problem.