How to do a good job in holiday WeChat marketing

How to do a good job in holiday WeChat marketing for each holiday is the top priority of enterprise marketing. Enterprises should make good use of WeChat as a social platform to maintain and enhance customers' feelings;

First, the benefits of using WeChat to do holiday marketing

The peer-to-peer communication of WeChat makes holiday marketing more targeted and humanized, which is convenient for deepening the feelings between enterprises and customers. Making good use of WeChat for holiday marketing can add icing on the cake to corporate marketing!

Second, what is the current situation of using WeChat for holiday marketing?

Most companies use WeChat as an online extension channel for offline activities, such as issuing coupons through WeChat and providing some small games for fans to entertain. Most enterprises only use WeChat as an experimental tool, but it is not really used for holiday marketing.

Third, how to do holiday WeChat marketing activities?

Holiday marketing is a marketing activity in an extraordinary period, which is different from conventional marketing activities, so businesses must attach importance to and do a good job in holiday WeChat marketing activities.

1, grasp the holiday characteristics

The so-called festival WeChat marketing means that according to the characteristics of each festival, enterprises formulate online promotion activities related to it, promote sales through festivals, and increase the influence of brands. The longer-term goal is to increase the interaction with customers through holiday marketing, so that customers can have emotional factors for the enterprise and increase customer loyalty and brand recognition.

2. Understand the preferences of the target group

For consumers' holiday WeChat marketing activities, it is necessary to analyze consumers' product tendency, holiday consumption behavior, acceptance of promotion methods, and market attitude towards similar competitive products, prices and channels, and finally decide which way to tap new consumers and maintain old customers.

Step 3 highlight the theme

Festival marketing must have a clear theme. The theme must first have an impact, and consumers can only remember it deeply after reading it. Secondly, it must be attractive and make consumers interested in buying products. And whether in advertising or other media promotion, or terminal display promotion activities, the theme should be unified and prominent, which will have an impact on consumers.

4. It is also important to choose the right WeChat marketing tool. During the festival, the market competition is fierce and the market demand is strong. Choosing the right WeChat marketing tool is half the battle. For example, in the upcoming Mid-Autumn Festival, restaurants and hotels can choose the activity of "Eating Moon Cakes in Mid-Autumn Festival" on the WeChat marketing platform, and carry out logo display and enterprise introduction on the screen. Activities can not only entertain fans, but also further convey corporate brand and image, killing two birds with one stone.

5. The marketing plan of holiday WeChat should be scientific.

To do a good job in holiday WeChat marketing, we should make full preparations in advance and consider various factors, especially the customer service staff of WeChat terminal must receive training and guidance, otherwise it will cause consumers' dissatisfaction and the effect of the activity will be greatly reduced. At least three things should be done well in holiday promotion: the choice of promotion media, the choice of promotion opportunity and the choice of promotion target.

6. Pay attention to the evaluation and feedback of the effect of holiday WeChat marketing activities.

Festival marketing activities must have quantitative indicators in order to achieve the purpose of planning, assessment and control. Quantitative indicators usually include sales, market share, gross profit margin, comparison date, growth rate, repeat purchase rate, promotion advertisement arrival rate, etc.

Attachment: Writing of Festival WeChat Marketing Plan

① Pay attention to the internal needs of consumers when promoting sales.

Promotion should give consumers tangible benefits.

(3) the promotion planning should explore novel and unique innovative thinking.

(4) To reflect the festival characteristics, the theme should be infectious.

⑤ The quality and after-sales of promotional products should be guaranteed.

⑥ Avoid too complicated links, so as not to make customers feel bored or suspicious.

In the era of mobile Internet, there is no uniform standard. Whether the holiday WeChat marketing should be lip service or care is not the most important. It is important to choose the most suitable marketing model to attract the attention of the broad audience, thus triggering topics and discussions, further forming word-of-mouth communication, and finally gathering into a powerful influence to promote brand marketing and product sales.

How to do a good job in auto WeChat marketing, do a good job in user experience, publish auto knowledge in real time, do activities irregularly, and open a user question and answer column.

How to do a good job in clothing WeChat marketing 1, and make the service the first according to the brand concept and enterprise characteristics. In order to improve the click-through rate and attention of WeChat marketing, the most important thing is to be creative in the process of WeChat marketing, and to serve the technical cognition based on highlighting the brand. It is not easy for clothing enterprises to do this well, because the premise of doing this well is to understand the preferences and needs of WeChat users and the circle of loyal users of their own brand products. Only by making these preparations can we have a clear goal, know what kind of vision and language can win the attention of users, and what kind of services and technologies can better communicate with consumers. Only in this way can we achieve the highest efficiency of WeChat marketing. 2. Enhancing user experience through interaction WeChat is a good platform for marketing in the clothing industry, but many clothing companies have not really tapped the potential of WeChat platform. After many garment enterprises established official WeChat accounts through WeChat, WeChat became another channel for brand advertising, and the opening of WeChat platform did not bring much profit to enterprises. However, some enterprises are different, which makes WeChat platform a benign platform for enterprise development, because through the interaction of WeChat, enterprises have brought consumers and brands closer, and established a certain system to let consumers directly experience shopping through WeChat, so that consumers can be closer to the brand. Instead of making the brand another untouchable passerby through the WeChat platform. By replying to the content, announcing the activities and introducing the brand culture, consumers can be more familiar with the brand and express their views in the exchange and discussion of users, which can not only let consumers know about the brand, but also understand the shortcomings and future development path of the brand from the suggestions of consumers. 3, WeChat marketing, a good emotional marketing platform WeChat marketing is not only a platform for enterprises to introduce products and services to consumers, but also to communicate with consumers through WeChat, which can improve consumers' loyalty to the brand in this way. Use emotional marketing in WeChat to stimulate consumers' emotional buzz and stimulate consumers' yearning for brands. This method is most easily accepted by consumers, and it is most easily realized on WeChat platform, and the effect is more obvious, which can play the role of "four or two" and enhance the recognition of the brand in the hearts of consumers. 4. The combination of WeChat marketing and photo microfilm makes people's cognition of things more inclined to a fast-food mode. The lengthy company profile and brand tenet can't be well digested by consumers, and consumers don't pay too much attention and time when they understand the brand. Therefore, WeChat marketing should give full play to its greatest advantage and make the image video in place, which can make consumers digest faster and have the deepest impression. Enterprises can integrate brand image into the plot through micro-movies.

How Taobao does a good job in WeChat marketing WeChat is getting more and more attention from sellers, and

Some professionals look at WeChat marketing like this:

1, brand information is sent one-to-one, giving people the feeling of "exclusive". Better than mass media.

2. The information is accurate enough. 100% arrival rate, and everyone took the initiative to read it (including the drift bottle was also fished out by themselves).

3. The purity of the interface where users see information is high enough. Brands have long been fed up with the information they post on Weibo, which is actually displayed on a timeline with pornographic jokes. How nice WeChat is, an interface with only your information and users' fingers.

Multimedia makes marketing seem strange.

6, combined with geographical location, you can play a lot of tricks.

7. What the brand has to do is very clear and simple. Let users be interested in adding friends, and then sort out the content and push it regularly.

Wechat marketing needs a content hosting website to show the content you want to publish to fans for in-depth reading, or to host the website to collect user information. Wechat marketing focuses on user interaction. Wechat can also do some activities, but it must be pushed accurately. Wechat marketing focuses on deep user service.

Summary of all the work that needs to be prepared for brand WeChat marketing:

1. WeChat account and micro-life platform management

2. Develop and maintain content hosting websites.

3. WeChat official account fan promotion

4. Brand marketing communication activities

5. Geographical location marketing and offline promotion

6. Customized interface development, maintenance and upgrade

In fact, doing a good job in WeChat marketing is far from as simple as everyone thinks. There are too many professional jobs and too many technical development jobs. There are many things to pay attention to in doing WeChat marketing well. Wechat marketing has just begun, and it will have an advantage in marketing. New media often attracts the attention of the whole society, and whoever appears on the new media first will have the advantage first. It is hoped that more brand advertisers will realize the value and characteristics of WeChat marketing.

Analysis: How to make good suggestions on WeChat marketing in confirming whether your brand is suitable for WeChat marketing; Adopt correct marketing methods; The production content to meet the needs of users should be considered from three aspects.

The specific methods for doing a good job in WeChat marketing are as follows:

First confirm whether your brand is suitable for WeChat marketing. For enterprises, whether it can promote users to buy and achieve the purpose of sales; Whether users are satisfied with your WeChat push content, so as to accept your products or services; Can you improve the company's operational efficiency and service? Whether we can increase new users and expand our influence through WeChat marketing is something that needs to be considered before doing WeChat marketing.

Second, choose the correct WeChat marketing method. There are actually many ways of WeChat marketing, such as WeChat circle of friends, WeChat official account, WeChat applet, WeChat group and so on. Only by clarifying your own positioning and analyzing your own users can you grasp what kind of WeChat marketing method you should choose.

Third, produce content that meets the needs of users. Follow the principle, analyze the user's purchase path, and then formulate content strategies according to the user's purchase path, and master certain writing skills.

How to do a good job in personal WeChat marketing 1 without distracting yourself from doing multiple numbers? Service number? Enterprise? Personal number? Many companies have registered a lot, but they have not done well. If it is a medium-sized enterprise, it is the best choice to make a service number. The subscription number is more difficult than the service number, and not everyone can use the subscription number to do a good job from the media. Choose according to your own business and your own strength.

The potential of two personal numbers cannot be ignored. The game in the circle of friends is not only selling goods, but also playing by individuals. Enterprises can also be personal numbers and friends circle. For products with high customer unit price, products that need to be trusted, and products with high returns, you can actually make personal numbers. Many times, the influence of the circle of friends is greater than the official account of WeChat.

3 For companies that just started to do WeChat, complex data reports are of little significance. Pay attention to interaction and the number of fans, the number of fans in the early stage is more important, and the cost performance is too low without fans! It is most important to find ways to turn old customers into WeChat friends and become fans.

How to break through the number limit? There is a simple way to increase each number to about 4000 people, then open a second number, copy the avatar and nickname, and then synchronize the content of the circle of friends. This can form a matrix. You can synchronize multiple numbers every time you send a circle of friends.

5 occasionally come to an interactive copy, but the lively comments and praises may not be seen by others (only friends' likes and comments add to each other). What should I do? Please reply to someone's comments. Don't @ him, but just click on the comments below your post to reply and let others see it.

If no one is too cold to interact with you, you can also pretend that someone is commenting on you and leave a few comments yourself. For example, even if you don't reply, you can reply like this: thank you for your warm support, tears streaming down your face! In this way, others feel that there are really many replies, and they will feel very lively when they see it … ..

Similar methods can also be used to promote yourself. For example, if you send an interesting product, you want everyone to know how to buy it, but you like it a lot, and no one asks for the purchase address. Can't say it directly. You can reply in a unified way: too many people ask me how to buy, and I will tell you in a unified way ... this will remind those people that it will not be very abrupt when buying.

8 Paying attention to the first 13 words of the title of WeChat article will directly affect the opening rate of the article. Write as conspicuously as possible. Why the first 13 words? Because WeChat can only see the word 13 when it wakes up (some mobile phones have more).

9 The opening rate of WeChat articles depends on the article title, followed by the article summary, and then the first picture. Among them, the title accounts for 50%, and the other two account for 50%. If these three things are not well coordinated, the content of the article will be greatly affected!

10 The title of the WeChat article can sometimes be added with some auxiliary emotional explanations. Look at the second half of the title of my article. Similarly, "this video was forwarded by 40 million people" and "CCTV was exposed!" However, this method is a bit low and it is not recommended to use it more.

1 1 For a single graphic article, you must write an abstract. The quality of the abstract will determine the opening rate of the article. Those articles that despise the preset abstract most are too wasteful and irresponsible!

12 There are several ways to write the abstract of a single graphic article, which is very popular. For example, choose two philosophical sentences in the article; Cite influential opinions in the article; Use interrogative sentences to arouse everyone's interest; Your own exaggerated judgment. For example, once I posted an article, the summary was: If you understand this article, your troubles will be reduced by 90%!

13 illustrated articles are very important. If the article is too long, there must be more than one picture. Now the problem of mobile phone traffic is no longer a problem. Don't worry about multiple pictures. There is a trick. If you don't know what map to match, you can match the landscape map directly. No one will feel uncomfortable.

If you send a link in the 14 circle of friends, you must send a short link. The link is too long to affect the appearance, making people have no desire to click. The way to generate short links is to publish a link in Tencent Weibo, which will automatically generate short links and then copy them. Of course, Sina Weibo or short links can also generate websites.

15 When the circle of friends forwards the article, you should add your own comments or extract the opinions in the article. This is equivalent to endorsing an article, which can make friends more trusting or curious and increase the click rate. Especially when you want many people to read this article, for example, you forwarded your own article. Another advantage of this is that others can forward your article in the circle of friends and copy your text description directly.

16 After writing the WeChat article, you should think about what effect others will forward. There are two kinds of forwarding, one is a circle of friends, as mentioned above. There is also a WeChat group. When forwarding in the WeChat group, the first 36 Chinese characters will be displayed, and the default is the first 36 Chinese characters of your article. If you have a summary, it will be displayed automatically. You got it?

17 wechat official account middle school, if you send a series of original articles, it will play a very good role in attracting fans and increasing interaction. Fans who have seen it will wait for the next one, and fans who have seen the next one will return to your account to see the front. Admissions articles written by recruitment spies are often divided into two parts, which can bring many new fans' attention every time.

18 Don't put pictures at the bottom of the article reminding you to share and pay attention to your account on the official WeChat account. It looks low, but the key is basically ineffective. The time period for educating users has passed, and there is no need to educate users. Remember it!

19 to promote the micro-signal, there must be a gimmick, and this gimmick should be specific. It can't be "pay attention to the enrollment spy, you can look at the autumn enrollment plan." This is not specific enough. You can "reply" Autumn Enrollment "on WeChat zsdb0 1 backstage to inquire about the autumn enrollment plan". Directly publish your own micro-signal and put it in some places, even if the exposure rate is high, it is difficult to convert unless you are a big star.

20 The content of official WeChat account, to avoid the content is too single. For example, an educational account, if every day is an educational article, this account is meaningless. Business accounts are related to your business every day, which will be very boring. There is a main line, and then add other contents.

2 1 wechat official account maintenance, pay attention to shaping my image, so that he has distinctive personality characteristics. I flirt occasionally. For example, "the winning rate in yesterday's event was set too high, and the company wanted to fire me." The boss said that unless 100 people responded and supported me ... "

If you use a personal number, you must make good use of one function: grouping function. You can separate some personal friends from customers; Can solve the problem of multiple accounts; The high frequency interaction time can be staggered.

It is best not to fix the release time of friends circle. Too regular is not enough for life. But the interval can be fixed, for example, between 8: 00 a.m. and 10, and the post content can't be too regular. Sending multiple friends at the same time will make people feel bad.

The number of pictures in the circle of friends cannot be 5, 7 or 8, otherwise it will look ugly. Give it a try. You call this obsessive-compulsive disorder? Well, I'm a little, seeing this picture, I have conflicts covering his circle of friends!

25 friends circle can write words first, and then match pictures, which is a routine practice; You can also send pictures first and then reply to the text uniformly, which can automatically remind many people to see them.

How to increase interaction? There are more question marks left by the text published by the circle of friends, and there are naturally more interactions. See why?

When you are free, just give a friend a compliment. If you like it more, everyone will be familiar with it and the interaction will be natural. Reminder: You should look carefully. People had a car accident, their wallets were stolen, and they gained weight ... If you like it, people will hate you for life!

28 bind wechat with QQ number, and then directly promote QQ number. When a WeChat is full, tie the next WeChat. This can be unified promotion. You know that.

Remember to save important group chats in the address book so as not to miss them in the future.

Pay attention to writing verification information when adding friends, and don't use the default. If you really don't know what to write, just say: my friend recommended me. Don't you think this is micro-marketing? Well, it's a courtesy, but there must be more opportunities to pass.

(To be continued, if you want to continue reading the other 69 tips, you can reply "Tips" in the background of WeChat zsdb0 1)

Personal? It will be helpful to play with your circle of friends, but don't brush the screen, it's annoying.

How to do a good job in WeChat marketing planning Hello! Glad to answer your question, marketing planning case.

I. marketing opportunities's analysis

1, manage marketing information and measure market demand.

(1), Marketing Intelligence and Research

(2), forecast overview and demand measurement

2. Evaluate the marketing environment

(1), analyze the demand and trend of macro environment.

(2) Identify and respond to major macro-environmental factors (including human statistical environment, economic environment, natural environment, technical environment, political and legal environment, social and cultural environment).

3. Analyze the consumer market and buying behavior.

(1), consumer buying behavior pattern

(2) The main factors that affect consumers' buying behavior (including cultural factors, social factors, personal factors, psychological factors, etc. )

(3), the purchase process (including the role involved in the purchase, purchase behavior, purchase decision-making stages).

4. Analyze the group buying market and group buying behavior (including the comparison between group buying market and consumer market, participants, institutions and * * * market in the group buying process).

5. Analyze industries and competitors.

(1), identify the company's competitors (industry competition concept, market competition concept)

(2) the strategy of identifying competitors.

(3), determine the competitors' goals

(4) Evaluate the strengths and weaknesses of competitors.

(5) Evaluate the reaction mode of competitors.

(6) Choose competitors to attack and evade.

(7) Balance between customer orientation and competitor orientation.

6. Determine the market segments and select the target market.

(1), determine the level, mode and procedure of market segmentation, the basis of consumer market segmentation, the basis of merchant market segmentation and the requirements of effective segmentation;

(2) Selection of target market, evaluation of market segments and selection of market segments.

Second, the development of marketing strategy

1, marketing differentiation and positioning

(1), product differentiation, service differentiation, channel differentiation, image differentiation.

(2), the development of positioning strategy-how many differences, introduce that kind of difference.

(3) the positioning of communication companies

2. Develop new products

(1), the challenge of new product development, including external environment analysis (opportunity and threat analysis)

(2) Effective organizational arrangement and architecture design

(3) Manage the new product development process, including marketing strategy formulation, business analysis, market testing and commercialization.

3. Management life cycle strategy

(1), the product life cycle includes requirements, technology life cycle and all stages of the product life cycle.

(2) The marketing strategies of product life cycle, introduction period, growth period, maturity period and decline period, and the induction and comments on the concept of product life cycle.

4. Self-positioning-designing marketing strategies for market leaders, challengers, followers and job seekers.

(1), market leader strategy, including expanding the total market, protecting market share and expanding market share.

(2) Market Challenger Strategy: determine strategic objectives and competitors, choose offensive strategy, and choose specific offensive strategy.

(3) Market follower strategy

(4) Market strategy.

5. Design and manage global marketing strategy.

(1), and decide whether to enter the international market.

(2) Decide which markets to enter.

(3) Decide how to enter the market, including direct export, indirect export, license trade, joint venture direct investment and internationalization procedures.

(4) Decision on Marketing Plan (4P)

Third, the marketing plan

1. Manage product lines, brands and packaging.

(1), product line combination decision

(2) Product line decision, including product line analysis, product line length, product line modernization, product line specialization and product line reduction.

(3), brand decision

(4), packaging and labeling decisions

2. Design pricing strategy and scheme.

(1). Pricing includes selecting pricing targets, determining demand, estimating costs, analyzing competitors' costs, prices and quotations, selecting pricing methods and selecting final prices.

(2) Revised price, regional pricing, price discounts and concessions, promotion pricing, differential pricing and product portfolio pricing.

3. Select and manage marketing channels.

(1), channel design decision

(2) channel management decisions

(3), channel dynamics

(4) Cooperation, conflict and competition of channels.

4. Design and management of integrated marketing communication (to carry out effective communication, including determining target audience, determining communication objectives, designing information, selecting communication channels, preparing overall promotion budget, managing and coordinating integrated marketing communication).

5. Manage advertising, promotion and public relations.

(1) Formulate and manage advertising plans, including determining advertising objectives, making advertising budget decisions, selecting advertising information, making media decisions, and evaluating advertising effects.

(2) Promotion

(3), open * * * relationship

Step 6 manage the sales team

(1), sales team design, including sales team objectives, sales team strategies, sales team structure, sales team size and sales team salary)

(2) Sales team management, including the selection of signboards and sales representatives, the training of sales representatives, the supervision of sales representatives, the efforts of sales representatives and the evaluation of sales representatives.

Fourth, management marketing.

1. Marketing organization, evolution of marketing department, methods of organizing marketing department, relationship between marketing department and other departments, and establishment of a company-wide marketing-oriented strategy.

2. Monitor marketing execution to ensure the effectiveness of marketing.

3. Control market activities, annual plan control, profitability control and efficiency control.

4, according to the information of the marketing department for strategic control.

How does a tea shop do a good job in WeChat marketing and establish an official WeChat account? Customers who come here should pay attention to giving coupons and the like. What activities can be notified in place through the official WeChat account, and then provide some convenience, such as street electricity, umbrellas (especially the recent frequent rain). You can set up a points system, exchange points for drinks or get rank membership, and find nearby businesses to make horizontal alliances, such as customers in other stores, and then your customers will get discounts and increase passenger flow.