The charm of Shanghai's big world

Great World Culture Operation Co., Ltd. announced on the 20th that Great World officially opened to the outside world on March 3 1 this year. The fourth floor is equipped with theater, tea room, exhibition hall, academy, food hall, study room and other functions, which will be presented to the public as a platform for the on-site dissemination of intangible cultural heritage. Will be in the form of "one vote, one vote". Ticket price: 60 yuan, closed every Wednesday.

Take the intangible original ecology and redesign as the main line.

The brand-new world will be located in the intangible cultural heritage and the display of folk customs, folk and national cultures. It focuses on the original ecology and redesign, focusing on classics and endangered, national and international, inheritance and development.

As the only landmark located in the center of Shanghai to promote traditional culture, Great World has a U-shaped structure with a total construction area of 1.68 million square meters and a unique shape. Atrium cloister and big stage constitute a unique architectural style. There are many functions such as theater, teahouse, exhibition hall, academy, food hall and study room. On the fourth floor, intangible skills, works, folk customs, culture, performances and delicacies are evenly distributed and frequently updated. In the future, the world will open five functional formats of intangible cultural heritage: intangible exhibition, intangible performance, intangible cultural heritage, digital intangible cultural heritage and intangible food, and unveil the mystery of intangible cultural heritage.

Add an evening program on Friday and Saturday.

The newly unveiled Great World adopts the 4+2 operation mode, that is, from Sunday to Thursday, the operation time is 10:00- 18:00, and admission is closed at 17: 00; On Fridays and Saturdays, evening performances will be added 19:00-22:00, and admission will be closed at 2 1: 00, and it will be closed every Wednesday.

Tickets for "Great World" are in the form of one-vote system, and the fare is 60 yuan. There are three ways to sell tickets: online booking, on-site sales and group booking. After the official opening, citizens can order tickets through the official WeChat of Great World (Great World 20 17).

It is recommended to enter the peak after the opening.

Considering the needs of large passenger flow management and security, there is a security inspection passage at the entrance of the Great World, and it is forbidden to carry dangerous goods such as lighters and knives. Food is an important part of intangible cultural heritage. After the official opening of the museum, Great World will set up intangible food at home and abroad to meet the dining needs of the audience and tourists, ensure the food safety of domestic and foreign tourists, and create a comfortable and hygienic sightseeing environment. Please do not bring home-made or unpackaged food and drinks into the venue.

In order to ensure the best tour experience for the general public, Great World will take early warning and current limiting measures according to the real-time monitored passenger flow data. When the number of people in the venue reaches 1500, the single-line guidance mode will be adopted. When the number of people on the spot reaches 1.900, the flow will be restricted and the off-site queue will be adopted. During the trial operation, the peak time of people flow is 13:00- 16:00. It is recommended that citizens enter the venue at the wrong peak after opening, and book tickets in advance to ensure the comfort of the experience.

Introduction of each exhibition hall

F 1 first floor preface hall haha mirror

Walking into the world, you can see the haha mirror in the main entrance hall. As a classic memory of the world, the haha mirror originated from Dutch custom. A hundred years later, it was brilliant again. People in various shapes and postures are reflected in the mirror, which makes people laugh. Children are more "crazy" and often jump up and down with joy. Through them, I seem to have returned to my childhood, conveying the laughter and warmth of two generations.

F 1 atrium stage

The grand stage used to be the performance center where North and South operas took turns to appear, and it was also the place where many famous actors became famous. Today's big stage will follow the tradition, cross-border innovation, and gather into a display platform for non-legacy acrobatics, folk arts, songs and dances. At the same time, it is open to social colleges and groups and becomes a cultural stage for group art performances.

F 1 atrium corridor

The 100-meter corridor is winding and runs through from top to bottom, connecting the main buildings in the world. It is not only the core channel for tourists to reach various interactive performance areas, but also allows them to watch the wonderful performances of the central venue under the unique architectural design, adding aura and vitality to the world.

On the second floor, A+B area, Chinese non-legacy food.

As an important part of intangible cultural heritage, food has penetrated into folk customs and life. China is a great country of food in the world, where classics and characteristics coexist, showing the unique national characteristics, regional culture, food customs and cooking skills of each region.

C area intangible original ecology

How is the world's intangible heritage rich, and what changes and developments have China's technical classics experienced? Great World specially set up an exhibition hall for original non-genetic inheritors, aiming at providing a platform for display, interaction, communication and discussion. We will continue to invite non-genetic inheritors at home and abroad to participate. In the first stage, we will join hands with state-level and representative non-genetic inheritors in six major regions of the country to exhibit family collections and current fine works. The ancient method will reproduce exquisite intangible skills and present original skills. There are non-genetic inheritors at the scene to communicate at zero distance and listen to the ingenuity and technical performance of the old craftsman "choose one in his life".

Digital Heritage in Area D

In order to satisfy more young people's habit of acquiring knowledge digitally, Great World specially regards Hall D on the second floor as a digital intangible cultural heritage museum, which provides long-term interactive display for various international and domestic intangible cultural heritages. The first phase of the "interactive wall of painting of the twenty-four solar terms", combined with folk scenes, creates its own folk doll by coloring, which can be uploaded to the big screen to interact with it happily; The "national costume dressing mirror" experiences the interesting dressing of the classic costumes of all nationalities in the world. By scanning the code and printing, it can take away the ever-changing images full of exotic customs; The realistic scene of "World Intangible Heritage" is restored, which takes you to experience all kinds of intangible cultures around the world at close range. More themes will be introduced in the future, which will become a platform for the creation and display of intangible intellectual works.

Kugaji

"Electronic mirror" gives the classic mirror new vitality and further upgrades the fun of participation. Different styles of ha ha mirrors can be replaced by somatosensory operation, which is more suitable for the whole family, old and young, leaving an interesting figure. The "scanning" of the mobile phone can also bring home the "new look" in the mirror.

Equ tea house

In the first stage, local troupes will be the mainstay. In the future, multi-genre and multi-genre performances will be introduced from all over the country and staged in turn. Open backstage, theater fans arena, interactive workshops, artists' lectures and other rich activities will reproduce the lively scene of world famous figures and theater fans watching and interacting at close range.

International Intangible Heritage of Area A+B on the Third Floor

Diet carries the cultural connotation and historical tradition of food, and also brings local unique food etiquette, festival activities and lifestyle. International non-legacy food collects global food for you, focuses on non-legacy innovative dishes, tastes diversified food culture, and injects new vitality into traditional food skills.

Redesign of Non-Heritage in Area C

Combining traditional non-legacy skills with modern design concepts, we will innovate the design of "material", "function" and "aesthetics" on the basis of respecting the spirit of non-legacy and continuing non-legacy skills and skills, attracting more modern artists, designers and innovators to participate in the re-creation and re-design of non-legacy and bringing multi-dimensional cultural experience.

D area non-suicide note hospital

Cultural Salon Space will regularly hold theme salons, cultural lectures and other activities, where artists and cutting-edge designers will share cutting-edge artistic ideas. Here, you can relax and enjoy reading, relive artistic charm, enjoy tea and share wisdom, and enjoy yourself in an open and comfortable environment.

Kugaji

In the interactive area of "Ancient Musicians", choose your favorite non-legacy instrument through the touch screen, and play a traditional famous song with your partner in the beat of ancient music.

E quchuan Xi classroom

There are "transmission" and "learning", and the Great World has opened an intangible cultural heritage class to provide an intangible social platform for inheritors, craftsmen and learners, audiences and interested people to interact, communicate and discuss. Ad hoc remote interactive system makes the world have no distance and realizes the skill interaction of experts and scholars at home and abroad. At present, nearly 20 colleges and universities in Shanghai are United, and non-genetic inheritors will explain and demonstrate skills and skills on the spot, providing teachers and students with exhibition space for outstanding works, and providing opportunities for the public to contact and learn non-legacy skills, so that non-legacy can walk out of the campus, out of the temple and into the public!

Folk culture exhibition in area A+B on the fourth floor

Folklore, nationality and folk culture constitute the richness and diversity of world culture, among which there are countless classics and representatives! Great World has specially set up a "Folk Culture Exhibition Hall" to constantly introduce the precious cultural projects and works of three ethnic groups around the world, including the skills and performances that have been handed down to this day, and there are also many world-wide folk cultural heritages.

The World Folk Culture Department introduced an international folk culture treasure with research value, ornamental value and collection value-"360 lines of folk culture" hand-painted porcelain dish for the first time after returning from overseas. The exhibits include ten occupations of "clothing, food, housing, transportation, agriculture, industry, teaching, music and art" in the early Ming Dynasty, which not only records the ancient industries that gradually disappeared in the long history, but also continues the traditional industries that people are familiar with and spread to this day.

The Silk Road runs through Chinese and Western cultures, crosses national boundaries and promotes the integration of diverse civilizations. The theme exhibition of intangible cultural heritage will continue to show the classic intangible cultural heritage along the Silk Road. The first stage will be the theme of weaving enlightenment, simulating the original appearance of Mogao grottoes. In the stroll of changing scenery, you can enjoy the amazing beauty of the original customized carpet and the century-old treasured carpet, appreciate the complex skills of hand-weaving in the whole process, enjoy the multi-sensory experience of vision, hearing, smell and touch in the world-customized music and exotic fragrance, and feel the charm of Dunhuang culture at close range.

After the exhibition, you can also scan the code to participate in the interaction of ten thousand people weaving carpets, and the master craftsman will personally guide you to complete the exclusive customized theme works of the big world.

D zone VR experience

The development of virtual reality technology makes it possible to present works and experiences across regions. The Great World has specially set up the VR Intangible Experience Hall. With the help of virtual reality technology, it will take you through a century-old street scene, stay in historical time and space, watch the scene and see the culture. Through the combination of simulated roaming and virtual interaction, the audience is immersed in an interesting virtual space. The Great World VR Intangible Cultural Heritage Experience Hall will become the only display platform for the content carousel of VR intangible cultural heritage in the center of Shanghai, and a platform for promoting the world intangible cultural heritage and China's intangible cultural heritage.

E qu intangible cultural heritage theatre

China's first closed "invisible" holographic sound performance space. Combine innovative intangible art and modern stage technology to provide a refreshing live entertainment experience. In the first phase, Shanghai performing stars He Nian and Zou Siwei were invited as producers in the town. A batch of tailor-made works, such as innovative dance theater and non-legacy music experience season, will open a window for domestic and foreign audiences to approach the stage and enter the "non-legacy" exchange.

Temporary exhibition area on the first floor

Taking international and domestic urban culture, non-legacy silk and Shanghai-style non-legacy as the context, we will integrate traditional culture and non-legacy elements into modern design and display handicrafts that conform to the current lifestyle.

"Urban Cultural Symbols" exhibition focuses on local food, urban landmarks and folk culture in the form of fonts, and customizes font design for Shanghai.

"Hai Si Yun" exhibition is a collection of silk treasures, which shows the non-legacy silk reeling skills on the spot;

The exhibition "Shanghai Culture" features paper and cloth exhibits that are quite representative of Shanghai style, and specially sets up a huge interactive and themed cultural salon of Shanghai style murals, which interprets the unique Shanghai style from five aspects: cultural emotion, connotation, aesthetics, mechanics and life.