The analysis of Spring Festival customs should be innovative, shake, grab red envelopes and increase the atmosphere.

(1) The game form of "grabbing red envelopes" in the Spring Festival Evening broke the traditional mode of China and became a new fashion. At the same time, it also makes the network virtual space and the real world blend to a higher level.

(2) Cultural innovation is the soul and life of culture, an inexhaustible motive force and factor for developing advanced culture, which is of great significance for developing advanced culture, building a well-off society in an all-round way and realizing the great rejuvenation of the Chinese nation.

(3) "grabbing red envelopes" makes commercial activities dilute the flavor of the year. Family members spend a lot of time online, ignoring that the reunion atmosphere of the New Year will make their families feel left out.

(4) Traditional custom is a kind of national custom that reflects national characteristics and features, and it is the overall expression of various ideological cultures and ideologies in national history. Therefore, we should inherit the excellent traditional customs.