How does the flower shop drain? Please collect five core drainage methods!

The facade of a flower shop is always the most important.

A flower shop with exquisite and beautiful facade should add some additional value to its products, match some eye-catching vases with flowers, put beautiful coats on green plants, and increase the sense of value of its products. This is the best publicity signboard, which can not only attract the attention of passers-by, but also make online celebrity bloggers come here to punch in spontaneously.

Focus! ! The flower shop can be small and the decoration can be simple, but the design investment of the facade must not be saved. Combined with soft clothes, changing the facade decoration regularly is a very good drainage weapon.

2. Diversion drainage

More important than you think!

Referral is the most reliable, effective and lowest-cost drainage method. For example, many of our students' flower shops often receive a large number of orders for opening flower baskets. The secret is that the bosses who ordered flower baskets at her house before are willing to continue to introduce customers to her (bosses are all business bosses, right? )。

Focus! ! There must be a strategy to maintain key customers. First, they will be very kind and send some flowers to important customers for free every once in a while. The second is profit-driven, such as giving some points to recommended customers.

3, product drainage

Create a good explosive drainage product

Especially in the off-season, flower shops need to have their own drainage products, such as 19.9/29.9 weeks of flowers, a special flower salon class of 69.9/89.9 yuan, etc. Can attract more customers and let them invite their friends.

4. Create a circle of friends ip

To create a circle image of literature and art who love floral art, share some exquisite copywriting and floral knowledge every day, and upload some pictures of their own floral works, so that true feelings are more likely to cause * * * and maintain these potential customers.

5. Community marketing

Try to bring residents near the flower shop into a group, do a good job in maintaining the group at ordinary times, share some knowledge about flower arrangement skills and vegetation, sell the group when holidays come, then send a small red envelope to enliven the atmosphere, and interested friends will place orders, and then bring new customers and develop more customers through old customers.

6. Enter the online platform

In the early stage, the store will be exposed, bringing a wave of customers and relying on the platform to open the order volume of the new store. Small cards can be distributed when the order is delivered, and they can be accurately added to the customer's WeChat through cashback activities, thus maintaining a good reputation.