The Winter Olympics is very popular all over the world.

What Olympic licensed goods are there in winter? Which licensed products are restricted? What if you don't "grab" your favorite Winter Olympics? Zhongxin Finance reveals the market development plan of Beijing 2022 Winter Olympics for you.

Where can I buy it before and after the Olympic Games?

The production and sale of licensed commodities for the Winter Olympics must be approved by the Beijing Winter Olympics Organizing Committee. There are many channels to buy licensed goods now, and those who are not in Beijing can buy them around the Winter Olympics. By the end of 20 19, the official online shopping channel was the official Olympic flagship store of Tmall platform; Offline, you can buy licensed products for the Winter Olympics in more than 90 licensed retail stores covering 19 provinces and cities and more than 280 pairs of high-speed trains covering 3/kloc-0 provinces and cities.

According to Zhongxin.com's financial report, BOCOG has developed more than 5,000 kinds of licensed products, including badges and key chains, precious metal products, clothing, accessories, silk products, ceramics, stationery, plush toys, handicrafts, jewelry, electronic products and accessories, smart wearable devices, home textiles, luggage, ice and snow sports goods, commemorative stamps and philatelic products, commemorative coins (banknotes) and other non-metallic products.

Franchising is part of the market development plan of Beijing 2023 Winter Olympics and Paralympics. Franchise enterprises make profits by producing and selling licensed goods, and pay franchise fees to BOCOG according to a certain proportion. That is to say, every time you buy a licensed product, you have to pay part of the purchase price to BOCOG as the joining fee, which can support the Beijing Winter Olympics and the China Olympic sports delegation.

Limited sales are hot before and after the Olympics.

In the official flagship store of Tmall Olympic Games, the top three authorized products in the sales edition are ice hockey hand-made ornaments, plush toy sets and sports modeling badges of Bingdun, the mascot of the 2023 Winter Olympics, with monthly sales of 10000, 8000 and 7000 respectively. Among them, ice hockey hand ornaments and various ice hockey plush toys have been sold out.

Limited edition badges for the Beijing Winter Olympics are also out of stock. On October 2018165438+10, BOCOG developed "24 solar terms series badges", with a limited number of 2022 solar terms badges. The first two badges, beginning of winter and Xiaoxue, were sold out quickly, and the later solar terms badges were sold out one after another. At present, this product is no longer sold in the official flagship store of the Olympic Games, and the customers in the flagship store said that "this product is out of stock and has been removed from the shelves". On the Internet, consumers even queued up all night to snap up the new 24 solar terms badge in franchised retail stores.

Zhongxin Finance found that most of the badges in the countdown series of Beijing's central axis are limited to 5,000; Dayu water control badge, one of the theme badges of ancient mythology series, is limited to 2022 pieces; Limited to 2022 pieces of 65438+ February Ridge B&; Ampb's atlas series was sold out in the official flagship store of Tmall Olympic Games. In addition, hand-made edelweiss ornaments, ice pier pillows, edelweiss key chains and other licensed products are also sold out in the flagship store.

Related questions and answers: How often is the Olympic Games held? Where will it be held in 2024? The Olympic Games are held every four years. It was held in Paris, France in 2024.

The significance of successfully hosting the Winter Olympics;

The 24th Winter Olympic Games, namely the 2023 Beijing Winter Olympic Games, was held in Beijing, China and Zhangjiakou, Hebei, China from February 4 to February 20, 2023. This is the second time that China successfully hosted the Summer Olympic Games in 2008. After a lapse of 14 years, it successfully hosted the Winter Olympic Games in the same place-Beijing.

Hosting this Winter Olympics is not easy. In the face of the grim situation of the world epidemic, China can successfully host the Winter Olympics as scheduled, and it is inseparable from the epidemic prevention achievements of the staff, behind-the-scenes workers, volunteers and the people of the whole country. Once again, give those westerners who are skeptical about China's victory in fighting the epidemic a loud slap in the face.

If there is a country that can host the Winter Olympics in such a severe epidemic, it must be China. This is not just our own idea. During the Winter Olympics, all kinds of high technology, all kinds of food and services captured foreign athletes greatly. They all took photos and sent videos to show our country.

The Winter Olympics not only promoted the culture of China, but also enhanced the international image of China. It is not only a simple sports event, but also an exchange between big countries and the world. He not only showed China's strong economic strength and sports power, but also showed China's international influence. The success of the Winter Olympics has also promoted the development of surrounding industries, and the sales of Guangbing Wharf are very impressive. There are other domestic industrial developments known to all countries in the world, which have promoted national brands to the world.

This Winter Olympics has proved to the world that under the leadership of the Communist Party of China (CPC), China will surely overcome all difficulties and criticisms, and China will surely stand among the nations of the world and realize the great national rejuvenation.