Why is snow always associated with the Spring Festival in traditional culture?

The Spring Festival is in winter, and the symbol of winter is snow.

There is an old saying in China: Xue Rui indicates a good year. Snow is conducive to the bumper harvest of crops next year, which is a sign of bumper harvest. China is a country with far-reaching farming culture, and a bumper harvest is the greatest luck. Spring Festival is the most important festival for China people. What people want most at this time is a happy New Year!

Therefore, it is reasonable and auspicious to link the Spring Festival with snow, which indicates a bumper harvest!