Traditional Culture Encyclopedia - The 24 Solar Terms - What does the propaganda language of Agricultural Bank of China mean?
What does the propaganda language of Agricultural Bank of China mean?
Since 2008, the new image advertisement of Agricultural Bank of China-"Growing up with you in a big bank" has been broadcast in the prime time of a CCTV program. China Agricultural Bank's new advertising film "Xue Rui" expounds a kind of "every little makes a mickle, the world is safe; The connotation of "just for vitality": thick snow covers the vast land, and a crisp bird song brings spring vitality to the frozen land. The stream gurgles, the branches are in full bloom, a tree turns green in the blink of an eye, and grass is everywhere ... At the end of the film, a deep voiceover rings "Great lines and virtues are with you". The whole advertisement is easy to understand and meaningful, calm and unobtrusive. The new image advertisement inherits ABC's original brand concept. " Xíng "means to achieve great things and take the right path, and refers to the minds of ABC people to achieve great things and make contributions; In addition, it can also be understood as "háng", implying the status and identity of Agricultural Bank of China as a big bank. "Deguang" means that ABC people have good professional quality and sense of social responsibility and mission; Deguang means paying equal attention to both depth and breadth, and at the same time integrating the profound accumulation and extensive coverage of ABC, while "growing with you" is the inheritance and sublimation of the original brand of ABC on this basis.
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