Traditional Culture Encyclopedia - The 24 Solar Terms - How does a physiotherapy shop attract new customers?
How does a physiotherapy shop attract new customers?
Make health experience coupons that 800 yuan can experience for free, and look for at least 30 high-end consumption places around. Such as high-end barber shops, high-end cosmetics stores, bars, restaurants, banks, jewelry stores, high-end jewelry stores, tea shops, pet shops, teahouses, high-end photo studios and so on. Consumers who spend a certain amount in these stores can receive experience coupons for free.
Analysis: In this way, customers in these stores can be effectively drained to the health center. Generally, middle and high-end customers have a high consumption level and are prospective customers of the health center, so the experience coupon is valuable and will attract customers to the store for consumption, thus achieving the purpose of drainage.
Step 2 lock the water flow
When customers come to experience health care, sales staff need to accurately understand the needs of prospective customers, and ask health experts to help them tailor-made health care programs suitable for individuals. Generally, it takes at least three months for this plan to show its effect, and at least one quarterly card is needed!
Analysis: Through the experience in the health center and the health plan specially designed for customers by health experts in private customization, customers are locked in to a great extent, and it is much cheaper to apply for a season card or an annual card than a one-time health care. At the same time, through this health plan, customers must apply for at least one quarterly card!
3, chasing traffic
When these experienced people become customers, a service measure will be introduced: all those who become members will be given six experience cards, which can be given to relatives, friends or colleagues.
At the same time, if you can effectively recommend your relatives and friends or colleagues to become members, you can give them a discount, and I will get a mysterious gift!
Analysis: Through these two measures, many members flock to introduce their relatives or friends or colleagues. Moreover, people who generally come to keep in good health also want to have a friend to keep in good health, which can create a topic publicity effect!
4. Traffic transmission
Through communication with members, if you know that a customer loves his wife or husband very much, suggest him to get a preferential partner card; Through communication with members, if you know that you love your parents very much, I suggest you apply for a preferential affection card.
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