Planning scheme of catering Qixi activity

In order to effectively ensure the quality level of activities, it is often necessary to make a careful activity plan in advance, which refers to the planning documents made for an activity. So what problems should we pay attention to when making an activity plan? The following is the planning scheme of 202 1 Dining Tanabata for everyone. I hope it helps you.

Dining tanabata activity planning scheme 1 1. Old Baba Wild Fish House: Win a romantic gift with dice.

Erotic Dice is a special interactive game launched by the old Baba Wild Fish House on Valentine's Day.

Couples who spend money in the store on the day of the festival can win beautiful gifts by throwing dice at the designated position in the store and making corresponding actions according to the tips on each side of the dice.

The text on the six sides of pornographic dice contains the following actions:

Kiss the face (kiss 10 second)

Hug (couples hug for more than 30 seconds)

Confession of love (more than one minute)

Exquisite gifts include:

1. Chocolate (symbolizing sweetness)

2. Couples Cup (a symbol of lifelong love)

3. Love USB flash drive (eternal witness, storing love)

4. Single table meal MINUS 50 yuan

Second, Honghuashu Xiangjiang No.1 Restaurant

Give the guest a "love agreement"

Singer Chen Sheng once pre-sold concert tickets one year in advance, which were only open to couples. One person can get two seats. However, couple coupons are divided into boys' coupons and girls' coupons. Couples each keep a coupon, and after one year, the two coupons can only be used together. ...

Now such a romantic and love-testing agreement can be experienced in Honghuashu Xiangjiang No.1 restaurant. On August 9th, the couple got a new membership card and renewal card, with pocket money of 1 000 yuan. If you and TA can join hands to have a dinner in the same restaurant on Valentine's Day 2065,438+05 next year, you can enjoy the pocket money restaurant for free that day and carefully launch a super romantic couple package for you.

Third, Qingdao Hun Sen Hotel

Eating on the kang provides a warm night kang for couples.

Shopping and watching movies as a Valentine's day pastime are out of fashion. Hun Sen Hotel in Qingdao launched a special activity of "Warm Night Kang on Valentine's Day" this year. In a warm and sweet atmosphere, couples have a drink and recall the most romantic thing between them ... this is simply the best night, and the main points of the agreement are great!

Fourth, Jinan Century Jewelry

Love detector detects "love index"

This is the exclusive "love detector" activity launched by Jinan Century Jewelry during Valentine's Day, which can measure the "love index" on the spot. This kind of software can read the candidate's emotional temperature and make a quick judgment based on the voice. Scores can show the degree of love between couples.

All customers who arrive at the store can measure the "love index" of the man to the woman through the love tester, and each person is limited to three times to get the highest value. How many points do you score in the love index, and then save the corresponding money on the basis of the original price. The perfect score is 100. If you get full marks, the diamond ornaments you buy are free no matter how much they are worth! Customers participating in the test will be awarded the "Love Appraisal Certificate" by the store manager on the spot for both men and women!

Five, lover glass bottle

A four-star hotel located in Huanshi Road, Guangzhou held a theme activity called "Couples Glass Bottles" last Valentine's Day: the hotel provided colored glass bottles, and couples wrote love stories on paper, then stuffed them into bottles, tied them with ribbons and gave them to each other. It is reported that this marketing activity has low cost, but the effect is very good.

Six, fragrant flowers send beauty

This year, the hotel held a "Flower World Theme Lover's Night" decorated with roses and flowers. The venue was decorated with more than 300 roses to create a romantic and warm dining environment. At that time, there will be singers performing at the dinner table, singing intoxicating music for the newcomers, and the unique saxophone playing and guitar playing will also make people intoxicated. Men can pick roses at will and give them to their lovers when they eat or leave. The mark of love will remain in my heart forever.

Seven, black and white dress dinner

In Beijing, a hotel once held a black-and-white dress dinner, stipulating that men should wear tuxedos, and women should be either white or black, accompanied by soft music accompanied by an indoor orchestra. During the dinner, the guests either eat buffet or dance. Some experts have analyzed that such a theme banquet is not necessarily the best, but it is better than a single catering promotion. Besides good creativity, the hotel's Valentine's Day promotion plan should also be executable and operable in order to better promote Valentine's Day sales.

Who will open my heart?

Participants: urban fashion single men and women

Purpose of participation: love key, happiness lock

Go, go, go. Come to the hotel to find the key to your heart! ! Open her heart! ! !

I really believe that you will find the key to her heart!

Activity introduction: the first edge of true love: happy lock, looking for beauty

On the night of Valentine's Day, boys participating in the activity will get a love key, and girls will get a hand with a heart-shaped number at random. At the beginning of the activity, boys will try to unlock the heart of love with their love keys, and each person will only have five chances at most. Successful boys will find the corresponding lover according to the locked number.

9. For whom does the heart bloom?

Participants: guests who want to express their deep love with flowers on a beautiful lover's night.

Purpose of the competition: be heroic, and swear to win the championship.

Description of the event: A bouquet of blue enchantress roses and a bottle of collector's edition wine provided by the hotel were auctioned on site. Successful bidders will get a special wine card, which can only be entered after being signed by both parties. Gifts mean heart and soul, and forever, the hotel will witness true love.

The top 5 participants who are closest to winning the bid will receive a bunch of flowers provided by the hotel for free.

Activity props: blue enchantress rose, collector's edition wine, 5 different flowers, your enthusiasm.

True confession

Participants: all guests

Purpose of the activity: on this special day, express sincere love to her/him in your heart, and say it out loud if you love her/him.

Activity description: The hotel provides you with the opportunity to express your love loudly on this beautiful night. This special day is special. How can you not touch her/him? The most creative confession, Valentine's Day Hotel gives you a gift. Activity props: sincere love, the courage to express loudly.

Eleven, a kiss is enough.

Near Valentine's Day, some merchants in Shanghai quietly launched alternative activities to promote sales. "Kiss on the spot for 60 seconds, get full for free", an activity about Valentine's Day attracted the attention of many young people.

At the corner of the stairs in the store, the poster of "Kiss for 60 seconds on the spot and eat for free" is very eye-catching. According to the person in charge, they mainly adopted offline marketing and online marketing this time. Offline, by posting posters and word-of-mouth of new and old customers coming to the store, online registration is conducted by means of on-site registration, award-winning forwarding by Weibo, and award-winning reply by @ friends and WeChat. , and then select 30 couples from these registered people to participate. There are no conditions for registration, whether it is lovers in love, newlyweds or elderly people who have been with them for many years. But the condition is that when the kiss is on the spot for 60 seconds, it must be a real kiss. The person in charge said that this activity was launched in the hope that couples could prove their passion for love by kissing. Once the activity was launched, it won the support of many young people and was eager to try.

Twelve, even if it's just holding hands.

There are also some businesses that have launched the following marketing. They stipulated that during August 12, 13 and 9, the activities of "20% off holding hands, 30% off hugging and 5.2% off kissing with anyone in the store" would be launched. At that time, if customers come to participate in activities, as long as they hold hands, hug each other or kiss, they can enjoy corresponding discounts, and there is no specific restriction on the form of kissing. Once the event was launched, all the bookings during Valentine's Day were full and there was an explosion, and most of these consumer groups were young people.

The practice of this family not only extended the date of the event, but also gave enough time to those young people who love to play. Moreover, the discount range is large, and both hidden customers and open customers can participate in this activity. The discount range is large, which is economical and fun, and it has earned people's attention.

13. World Western Restaurant for Two

There is a merchant who focuses on the strategy of "two people". There is only one dining table for dinner. With classic movies and movie music as the theme, the dining environment can be specially arranged according to the individual needs of guests and supporting services can be provided. Customers can choose the most special music, present flowers with special significance, show old movies with special significance, or take old photos that both of them will remember for life. "A dining table, two people, eight predetermined steps, twelve romantic effects, fourteen emotional scenes, sixteen romantic packages, seventeen life experiences, eighteen romantic weapons and forty-four romantic tricks." Record beautiful pictures interspersed with candlelight, gifts, rings and roses for guests, so that guests can spend unforgettable time in the joy and romance of space, atmosphere and service. This restaurant's unique creative thinking and business model have attracted many people's amazement. A more romantic Valentine's Day adds a romantic atmosphere.

Fourteen, fairy tales also come to join in the fun.

Everyone has a fairy tale dream, especially men and women in love. They want to live in fairy tales, just like the princess and the prince finally live happily together. So some merchants launched a unique theme activity: Snow White theme. During Valentine's Day, the restaurant was completely decorated with some simple props from the classic fairy tale Snow White, such as apples, magic mirrors, fake trees and huts. All the waiters need to wear the costumes of dwarfs, snow white and princes, and shuttle between the tables like fairy tales. The restaurant is full of romantic fairy tale atmosphere, and guests can take photos with it for free at any time. What's more, guests at each table can leave their names after their respective order receipts, and then put them in the designated boxes for lucky draw. There are four categories of prizes, one first prize, one second prize, three second prizes, 40% off the food ordered, five third prizes and 30% off the food ordered. Participate in many prizes and get a 20% discount on the food you ordered. And every couple who enter the store can get a specially decorated apple with our Valentine's Day LOGO printed on it. This move really attracted the participation of many young people.

Dining tanabata activity planning scheme 2 romantic day ~ Valentine's Day dinner starts booking _

A: Romantic Lover Package-258 yuan/pair.

Pre-dinner cocktail: Golden Tony Blue Coral Island (2 out of 2)

Salad: Chef Salad Seasonal Fruit Salad (2 out of 2)

Soup: Luo Songtang cream corn soup (2 out of 2)

Set meal: soft bread with cream

Main meal: American filet mignon, American T-bone steak and Australian sirloin steak (2 out of 3).

Snacks: French fries

Dessert: Cappuccino Mu Si Opera House cake fancy ice cream (2 out of 3)

After-dinner drink: the sky of lover's latte lavender (2 out of 2)

B: Warm couple package-358 yuan/pair.

Cocktail or red wine: Li Ku World Italian red wine (2 out of 3)

First course: cucumber bacon roll with tomato sauce and foie gras, smoked salmon salad and grilled scallops in cheese white sauce (2 out of 3)

Soup: Italian vegetable soup cream mushroom soup cream corn soup (2 out of 3)

Set meal: French garlic set meal with soft bread and cream (2 out of 2)

Main meal: Australian sirloin steak, New Zealand lamb chop, Icelandic silver cod with lemon juice (2 out of 3).

Snacks: French fries and roast chicken wings (one each)

Food Matching: Supreme Mini Pizza

Dessert: Choose a fancy ice cream for various desserts (2 out of 2).

Drinks after dinner: diy hand-made coffee, all kinds of iced drinks (2 out of 2).

C: 520 Meet a Lifetime Lover Package-520 yuan/Double.

Cocktail or red wine: rose love, romantic beauty, Italian red wine (2 out of 3)

First course: tuna salad, foie gras, smoked salmon salad, pearl octopus (2 out of 3)

Thick soup: chestnut chicken minced meat cream soup, cream pumpkin soup, cream mushroom soup (2 out of 3)

Set meal: French garlic set meal with soft bread and cream.

Main meal: cognac naked-eye steak with grilled scallops and chicken rolls with blue ribbon with silver cod and New Zealand lamb chops (2 out of 3).

Food Matching: Mini Seafood Pizza Supreme Mini Pizza (2 out of 2)

Snacks: French fries, fried chicken, fried sausage in Taiwan Province Province (2 out of 3).

Dessert after dinner: various desserts and various ice creams (2 out of 2).

Drink after dinner: diy Irish coffee (play classic love story together _)

After-dinner fruit: splendid future big fruit bowl appointment consultation: prince mocha a.

From now until August 23rd, book the Tanabata Valentine's Day package, with many discounts!

Note: As of August 23rd.

Book "Package A" on Valentine's Day on Tanabata, get a discount to 20 yuan, and then send coupons and Valentine's Day gifts worth 150 yuan.

Book Valentine's Day "Package B" on Tanabata, reduce 30 yuan, and then send coupons and Valentine's Day gifts worth 150 yuan.

Book "Package C" for Valentine's Day on Tanabata, that is, give 50 yuan a discount, and then send coupons worth 150 yuan, Regina coffee cups and Valentine's Day gifts.

Ps: At 9 o'clock on Valentine's Day, there will be a lucky draw and a surprise prize waiting for you _

Dining Tanabata activity planning scheme 3 "Crossing Tanabata Night; Meet a more beautiful you "and" Western restaurant Tanabata marketing activities planning proposal "the first part.

1, define the purpose of the activity.

Through the analysis of the operating conditions and surrounding environment of this western restaurant, we must first make clear what problems we hope to solve through the Qixi marketing activities. Is it to quickly enhance the popularity and brand image of western restaurants? Or is it mainly for promotion? Different direct purposes will lead to different themes and details of activities.

According to the analysis of the general industry situation, the catering industry is not worried about no guests at home during the holiday season. For mid-to high-end western restaurants, I think it is more important to create a good image and consumption atmosphere of the restaurant and attract the attention of the target groups in advance through the analysis of the target consumer groups (mainly 20-40-year-old groups), as well as the packaging and early promotion of the theme of the event. Simply put, it is how to better, more and more accurately grasp the target customer base before the festival to ensure the sales during the festival.

It is the key to attract more audience's attention by refining ideas. No matter what form the activity is implemented, it must be very attractive. No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to catch the target audience.

Part II Policy Introduction

1. target audience analysis of western restaurants consider three questions. who will go to high-end western restaurants for consumption? How do they spend? What are the expectations in the consumption process?

High-end western restaurants have gradually become an ideal place for people to make friends, negotiate business and get together. In addition to consuming meals, consumers pay more attention to the environment and atmosphere. These people have established values, love life, have certain opinions and tastes, and they pay more attention to spiritual enjoyment outside the product itself.

According to the marketing background of Chinese Valentine's Day, it is aimed at the middle and high-end people aged 20-40. When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?

2. How to attract them?

Tanabata is "China's Valentine's Day", because the positioning of the festival makes it cultural. How can we hope that the target group will pay attention? During the activity, a unique high-end image of western restaurant was established with packaging full of Qixi culture. In order to meet the needs of the target audience, the theme of creative activities detonated the market; Visible discounts attract more target groups to join.

3. Highlights of differentiation of marketing activities Highlights of environmental atmosphere: Western restaurants are packaged with the cultural customs of the famous "Qixi Xiangqiao Fair", making them unique, creative, cultural and stylish.

Highlights of the event theme:

For 20-40-year-old single customers, with the theme of "meeting you", hold the Qixi single party. Taking "perfect encounter, expanding circle of friends and looking for a partner" as the gimmick, it not only meets the needs of singles to make friends, but also attracts more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.

For couples aged 20-40, a couple party with the theme of "Romantic Year" was held. Take the opportunity of wedding anniversary and love anniversary to attract the target group to shop.

4. Communication Planning 8. 10-8. 16. The posters of the previous activities are scattered, located in office buildings, shopping malls and downtown areas, mainly targeting the target population aged 20-40.

8. 16 tanabata NP advertising campaign.

8. During the activities of14-8.16, coupons will be issued.

5. Where is the profit of western restaurant?

(1) In the Qixi activities, we will continue to lengthen the hot-selling cycle of western restaurants in the form of coupons. It not only improves the sales of the restaurant on the day of Qixi, but also ensures its periodic high sales.

(2) Increase store sales with theme activities.

③ With the influence and topicality of Qixi activities, the popularity and brand image of this western restaurant will be rapidly enhanced.

Part III Activity Planning

1. Activity theme: Meet a more beautiful person through Tanabata night. Interpretation of the theme: Western restaurant, Valentine's Day, and tasteful men and women seem to be three roles that are closely connected by nature. Tanabata, as a marketing activity of high-end western restaurants, not only needs substantial profit promotion, but also needs a promotion concept that can meet the psychological and spiritual needs of target consumers.

The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "Looking for a more beautiful you by Tanabata Night" was drawn up. One is to literally point out the basic elements such as the background and time of the activity, and the other is to use the title that conforms to the psychological desire of the target group as a gimmick to attract consumers' attention and make it easy to read.

2. Activity time: 8.14-8.120xx. 3. Venue: tentatively inside and outside the western restaurant.

4. Activity orientation and tonality: the orientation of style, culture and fashion is extensive: a Qixi marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, which is aimed at middle and high-end consumer groups aged 20-40.

5. Activity form: 8. 14 -8. 15, the consumption amount reaches XX, and the rebate coupon → extends the hot-selling cycle of this western restaurant with intuitive profit-making promotion.

8. 16 tanabata night theme activities → set off the audience, create news topics and expand popularity.

6. Take the theme activities of Tanabata Day as the main line, supplemented by the previous coupon rebate promotion, launch a three-day theme marketing activity of "Looking for a more beautiful you by Tanabata Night", and hold a single dating party of "Suddenly Meeting You" and a couple dating party of "Romantically Reminiscent Year" on August 16.

20-40-year-old single group-Crossing Qixi Night. Suddenly meet you "large single dating party;"

All singles can participate in the large-scale single dating party held by XX Western Restaurant on August 16, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant) Couples aged 20-40-"Crossing the Qixi Night" theme party. Romantic memory year ":

As long as you have a partner around you, you can attend the couple-themed party held in XX restaurant on August 16. All couples, couples go to the western restaurant on Tanabata Day, and the catering can be 50% off. Customers who celebrate their wedding anniversary on August 16 can enjoy the free couple package provided by the western restaurant as long as you dare to tell your romantic love story.

7. Creating the atmosphere on the spot 1. Layout around the restaurant

① Design of Chinese Valentine's Day Queqiao → Add the cultural atmosphere of the restaurant. Creative design of the gate of Chinese Valentine's Day's large-scale Queqiao Bridge at the entrance of the western restaurant will increase the humanistic customs and festival uniqueness of the western restaurant through the cultural customs of the traditional Qixi Bridge Festival. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.

② Creative layout of Cowherd and Weaver Girl → Create more publicity topics. Combined with the entrance of the Qixi Bridge, the layout of the characters with the characteristics of Cowherd and Weaver Girl not only intuitively increases the style and culture of the western restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, thus transmitting photos as an effective way to enhance the reputation of the western restaurant.

③ Antique publicity column → point out the theme of the activity, abandon the traditional Chinese column, creatively design antique publicity column according to the marketing theme of Tanabata, and stick the slogan "Meet you more beautiful on Tanabata night" to promote the activity and create an atmosphere.

B, the hall environment atmosphere layout

(1) China's lanterns are arranged in Chinese Valentine's Day. Chinese lanterns are arranged in the lobby and main aisle of this western restaurant, which adds to the humanistic style of the hall.

(2) Modeling and publicity flag layout The banner screen and content are designed and publicized according to the marketing theme of Qixi Festival, and are arranged in an orderly manner with creative modeling for activities promotion and atmosphere creation.

(3) Shape layout of the photo collection desk According to the actual situation, the photo collection desk (initially designated as the front desk) is set up, and the theme shape layout is carried out, such as sign-in board, modeling veil, X booth, etc.

(4) Partition Stage Modeling Layout According to the partition planning and design of the actual restaurant venue, stage creative modeling design and layout are carried out.

(5) lighting equipment, lighting performance equipment, etc. The expenses required on the day of the event will be arranged according to the actual venue of the restaurant.

8. Arrangement and process of activities on Tanabata Day A. (Single Zone) Beautiful photo taking on Tanabata Night-Invite well-known local photo agencies to join in and take photos at the entrance of Queqiao at the entrance of the western restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, photos taken with the unique information of western restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.

7-minute romantic heartbeat-the main link of the single dating party in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of western restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.

Perfect Meeting on Tanabata Night-The melodious music performance of 15 minutes during the activity set off the atmosphere for the whole activity.

Activity flow chart

The theme time of the stage is arranged at 17: 30- 18: 30 to shoot the beautiful scenery of Qixi Night (the specific time schedule can be adjusted according to the local actual situation). The welcoming staff of the western restaurant will guide customers into the restaurant, and professional photography agencies will take pictures of every customer who enters the store in order to quickly gather popularity.

Enjoy a special art feast at 18: 30- 18: 40. The host introduces the main contents of the event and the promotional offers. (The waiter is responsible for coordinating customers' ordering and serving.) At 18: 40- 18: 45, there are three or four people dancing (the specific program will be based on 46636.6666666666636

18: 55- 19: 02 7-minute romantic heartbeat session, the restaurant gradually darkened, surrounded by glittering and beautiful light and shadow artistic effects, creating an elegant and mysterious atmosphere of the whole restaurant. The customers at the scene wrote down the seat number they wanted to make friends with.

19: 02-19:10 Moderator counts the matching of the number of friends made by the customers present, and announces the results of making friends. (Follow the lights to create an activity atmosphere for customers who have made friends successfully. ) On Tanabata night, I met a melodious live music performance at19:19: 20, and had a successful customer exchange with friends 19: 20- 19: 25. Count the number of customers who have made friends successfully (the restaurant staff confirms the preferential amount of the activity according to the data). 19: 25- 19: 30, the customer leaves the meeting place, the customer goes to the photo collection office to collect photos, and the staff registers the customer information and establishes the customer file.

B. Romantic photo-taking in the lovers' area on Tanabata Night-inviting well-known local photography agencies to join in and take photos of every couple who enter the store for consumption at the gate of the western restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, photos taken with the unique information of western restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Looking for 5 pairs of perfect love —— Looking for 5 couples who got married on Tanabata in the whole city, telling their romantic love stories on the day of the event, and enjoying the perfect couple package specially provided by western restaurants for free, which is the main link of couples' gathering.

Romantic aftertaste of Qixi night-as long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to a western restaurant. Couples who get married on Qixi Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings provided by western restaurants for free.

Activity flow chart

The theme time and content of the stage will be arranged at 17: 30- 18: 30 to shoot romantic pictures of Qixi night. The welcoming staff of the western restaurant will guide customers into the restaurant, and professional photography agencies will take photos for every customer who enters the store as a souvenir, so as to quickly gather popularity.

Looking for Five Perfect Loves/KOLOC-0/8: 30-/KOLOC-0/8: 40, the host opened the show, introducing the main contents of the event and the promotion offers, (the waiter here is responsible for coordinating customers' ordering and serving food)/KOLOC-0/8: 45-/KOLOC-0/8: 45 song and dance performance ((The specific programs are adjusted according to local conditions)

Romantic aftertaste of Tanabata Night 18: 50- 19: 05 host string words 19: 05- 19: 30 live melodious music performance. After leaving the site, the customer obtains photos at the photo collection office, and the staff registers customer information and establishes customer files.

9. Media poster theme: "Meet more beautiful you through Qixi night"

Propaganda copy: "Are you used to being busy? Do you want to find a quiet place to relax?" ? Are you single and want to know when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Tanabata? Is it an elegant lady? Or a romantic genius? Come to XX restaurant and meet your love (tell your perfect love) ". (The specific advertising performance needs to be planned and designed according to the actual details of the western restaurant)